Unlocking The Customer Value Chain
Last year brought the release of the book, Unlocking The Customer Value Chain, by Thales S. Teixeira, the Lumry Family Associate Professor of Business Administration at Harvard Business School.
He shows in his book how and why consumer industries are disrupted and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
Among the insights revealed in the book are:
- Startups do not disrupt existing markets – customers do.
- Customers, in effect, pay businesses with their money, time, and effort. These determine whether consumers will change their behavior or not.
- Most disruption in the marketplace occurs not because of new innovations in technology but as the result of new business models.