77 Instant-Action Ideas To Boost Sales And Crush Your Competition

"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman.

So, as a small business owner or solopreneur you'll gobble up Neman's new book, DO IT! Marketing, where he cuts through the glut of marketing theories, myths and tasks. And, provides you 77 instant-action ideas to:

Boost Sales
Maximize Profits
Crush Your Competition

The book is packed with practical and proven strategies, tactics, templates and tools and lots of how-to lessons. Plus, it's just downright fun to read.

For example, you'll find sections on:

Your buyers are lazy, busy and befuddled
Zero in on your pain/gain factors
Chasing chum makes your a chump
Top 10 things salespeople do that buyers dislike
Market to people who are already listening
Diversify while still specializing

And, for those who don't know where to start when it comes to marketing will devour the 21-Day Launch Plan -- a playbook to define, organize, implement, and tack your marketing activities, tasks, and milestones. This day-by-day guide alone is well worth the price of the book.

The 21-Day-Plan also provides readers links to online videos, audios, downloads, and exactly what you'll need to hone your marketing message, and build-out your social media, e-mail marketing and website.

Thanks to AMACOM for sending me an advance copy of the book.

Comments

How To Build Lasting Customer Relationships Using The Triple Fit Strategy

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth . The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company. “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.” In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they lay out the Tr

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership . In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter. In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catalyst for

Best New Leadership Book Of 2024

Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year. For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group). Even though this book came out in late 2023, it is better than any other leadership book I read during 2024, so that is why I choose it. It’s that good. It’s timely, incredibly practical, and immediately usable for any leader wherever they are on their leadership journey. Plus, last month Vanderbloemen released a workbook that is the perfect companion to his book. Through extensive research of more than 30,000 top leaders and proprietary data, Vanderbloemen has identified the twelve habits that the best of the best leaders have in common. These superstar leaders are the unicorns – highly desirable but that are difficult to find or obtain . The 12 habits, essential qualities, and leadersh

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability . They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences

How To Use The CPR Business Efficiency Framework To Eliminate A Team's Pain Points

In Nick Sonnenberg’s book, Come Up For Air , you’ll learn about his CPR Business Efficiency Framework , which stands for: C ommunication P lanning R esources This framework focuses on eliminating the pain points most teams experience by optimizing these three operation areas foundational to every organization. “In my book, I show you the tools that will boost efficiency in all three of these domains and I provide you with a detailed blueprint for the most effective ways to use them,” explains Sonnenberg. He further shares that some sections of the book may be more applicable to managers, and some may be more applicable to individual contributors. “However, it is still integral that both roles understand all of the concepts within the CPR Framework as each one benefits the team as a whole,” says Sonnenberg. As you read the book, you’ll learn what Sonnenberg has learned through years of building a leading efficiency consulting business – that the primary reason why so many teams

The Seven Dimensions Of Career Development

Seventy percent of U.S. employees report being at least somewhat likely to leave their current employer for another with a reputation for investing in employee learning and development, according to a Harris Polls study and as called out in the new book, Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive , by Julie Winkle Giulioni . “Career development, growth, and learning are among the top reasons employees accept, remain in, and/or leave a role,” states Winkle Gioulioni. And, “if you take nothing else from my book, I hope it’s this: The time-honored tradition of defining career development in terms of promotions, moves, or title changes is dead,” adds Winkle Giulioni. Therefore, she recommends leaders consider that there are seven other dimensions that can be developed through one’s career . “And when employees take off their blinders and become aware of the other viable and valuable ways they can grow, my research suggests that the promotion clim

How To Play Bigger And Be A Category King In Business

"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic new book, Play Bigger . They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become category kings . Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger is all about the strategy that builds category kings. And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. Category design is the opposite of "build it and they will come." Key traits of category design

How To Use Bold Moves To Build Your Career

“There are two pieces of debilitating thinking that hold women back: The first is waiting to be noticed or appreciated. The other is not taking a risk to apply for a new job or opportunity, believing that they do not have enough experience or skills sets,” according to Christie Hunter Arscott , author of the book, Begin Boldly . In Begin Boldly , Hunter Arscott turns this thinking on its head. She encourages women to treat their career like an investment portfolio with early deposits of bold moves, courageous actions, and informed risk. “One thing I know for certain that I wish to impart to you: Brilliant careers are seldom built without bold moves ,” says Hunter Arscott. “Despite recognizing the benefits of making bold moves, most women—especially those early in their careers—struggle to harness the power of risk-taking.” Speaking about the book, Hunter Arscott states that it will equip you with the tools to navigate the workplace strategically and successfully, despite ch

10 Leadership Experts Explain How To Lead During COVID-19

The following 10 leadership and business book authors answered this question for me: Question: While we surely will find ourselves challenged by COVID-19 in the foreseeable future, what is the most important thing a leader can do as they lead their business/organization? “Leaders have had some great opportunities as a result of COVID-19. Topping the list: hire the best people, not just the best people geographically convenient. The world just gave permission to have people working remotely. Take advantage. As a bonus tip, it is more important than ever to remember that your team is made of humans and this is an extremely difficult time for humans. Build in extra supports for your team.” -- Michael Solomon and Rishon Blumberg, co-authors of, Game Changer . “First, don’t allow yourself to become so overwhelmed and distracted by the uncertainties—what you don’t know—that you lose sight of what you do know, and what you can control. Second, you must establish a protocol for maintaini

How To Create A High Performing Team

According to Ron Ricci and Carl Wiese , authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics : People have solid and deep trust in each other and in the team's purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks. Everyone understands both team and individual performance goals and knows what is expected. Team members actively diffuse tension and friction in a relaxed and informal atmosphere. The team engages in extensive discussion, and everyone gets a chance to contribute--even the introverts. Disagreement is viewed as a good thing and conflicts are managed. Criticism is constructive and is oriented toward problem solving and removing obstacles. The team makes decisions when there is natural agreement--in the cases where agreement is elusive, a decision is made by the team lead or executive sponsor,

Eric Jacobson On Management And Leadership

Search This Blog