"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman.
So, as a small business owner or solopreneur you'll gobble up Neman's new book, DO IT! Marketing, where he cuts through the glut of marketing theories, myths and tasks. And, provides you 77 instant-action ideas to:
- Boost Sales
- Maximize Profits
- Crush Your Competition
The book is packed with practical and proven strategies, tactics, templates and tools and lots of how-to lessons. Plus, it's just downright fun to read.
For example, you'll find sections on:
- Your buyers are lazy, busy and befuddled
- Zero in on your pain/gain factors
- Chasing chum makes your a chump
- Top 10 things salespeople do that buyers dislike
- Market to people who are already listening
- Diversify while still specializing
And, for those who don't know where to start when it comes to marketing will devour the 21-Day Launch Plan -- a playbook to define, organize, implement, and tack your marketing activities, tasks, and milestones. This day-by-day guide alone is well worth the price of the book.
The 21-Day-Plan also provides readers links to online videos, audios, downloads, and exactly what you'll need to hone your marketing message, and build-out your social media, e-mail marketing and website.
Thanks to AMACOM for sending me an advance copy of the book.
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