How To Play Bigger

"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic book, Play Bigger.

They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become category kings. Examples of category kings are Amazon, Salesforce, Uber and IKEA.

Play Bigger is all about the strategy that builds category kings. And, to be a category king you need to be good at category design:

Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king.
Category design is the opposite of "build it and they will come."

Key traits of category design, explain the authors, are:

A strategy that starts with your CEO and his/her leadership team identifying the right category to create.
A combination of both product and ecosystem design. A product that provides the solution to an urgent and giant problem. And an environment around that product that wins loyalty and gratitude for that product and your company.
Being sure your category design is part of your company culture.
Creating a powerful and provocative story that causes customers or users to make a choice. A story that evokes something different from what came before, not just better.
A combination of marketing, public relations, and advertising all focused on conditioning the market to desire and need whatever you're giving it.
Ensuring all of the above components work together, in lockstep, feeding off each other.

"Category design is a process. One thing leads to another and it builds on itself," explain the authors.

Play Bigger provides you the playbook you need to learn how to become a category king. It's essential for entrepreneurs wanting to change the landscape. And, a must-read for CEO's who want to reimagine their businesses.

As you read the playbook, you'll learn:

Why it takes courage to build a category.
What makes category king companies enduring and attractive to investors.
How category kings have changed the way Venture Capitalists invest in new companies.

And, you'll learn the answers to these questions:

In what way does Apple work like the 165-year-old glass company, Corning?
Why was Elvis not just the King, but a category king?

The authors of the book are: Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.

Comments

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability . They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership . In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter. In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catalyst for

Best New Leadership Book Of 2024

Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year. For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group). Even though this book came out in late 2023, it is better than any other leadership book I read during 2024, so that is why I choose it. It’s that good. It’s timely, incredibly practical, and immediately usable for any leader wherever they are on their leadership journey. Plus, last month Vanderbloemen released a workbook that is the perfect companion to his book. Through extensive research of more than 30,000 top leaders and proprietary data, Vanderbloemen has identified the twelve habits that the best of the best leaders have in common. These superstar leaders are the unicorns – highly desirable but that are difficult to find or obtain . The 12 habits, essential qualities, and leadersh

How To Build Lasting Customer Relationships Using The Triple Fit Strategy

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth . The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company. “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.” In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they lay out the Tr

How To Ensure Merger And Acquisition Success

“Our book will be of considerable interest to corporate executives and directors, who will likely be involved in M&As during their careers,” share the authors of the new book, The M&A Failure Trap: Why Most Mergers and Acquisitions Fail And How The Few Succeed . They add, the book is also essential reading for: Investors and shareholders asked to vote on merger proposals. Investors who are considering investment in the acquiring company. Business professionals in general. Economists. Business school and university instructors. Students of business and economics interested in business restructuring and acquisition. And I contend, it is revealing reading for anyone interested in one of the most important and consequential economic events – business acquisitions. The M&A Failure Trap serves as the very blueprint to help top-level management and interested parties make better choices about their organization, avoiding the pitfalls that have led many

Leadership Lessons From A Serial Entrepreneur

Brad Jacobs ’ book provides you a treasure trove of leadership lessons from a man with more than four decades of CEO and serial entrepreneur experience. So, even if you don’t envision yourself wanting to earn a billion dollars, don’t pass up reading Jacob’s, How To Make A Few Billion Dollars . In the book, Jacobs defines the mindset that drives his remarkable success in corporate America – and distills a lifetime of business brilliance into a tactical road map. And he shares his techniques for: Turning a healthy fear of failure to your advantage. Building an outrageously talented team. Catalyzing electric meetings. Transforming a company into a superorganism that beats the competition. “This book is about what I’ve learned from my blunders, and how you can replicate our successes,” says Jacobs. He shares his candid account of the highs and lows of entrepreneurship. Jacobs has founded seven billion-dollar or multibillion-dollar businesses, completed approximately 500 M&A

How To Use Bold Moves To Build Your Career

“There are two pieces of debilitating thinking that hold women back: The first is waiting to be noticed or appreciated. The other is not taking a risk to apply for a new job or opportunity, believing that they do not have enough experience or skills sets,” according to Christie Hunter Arscott , author of the book, Begin Boldly . In Begin Boldly , Hunter Arscott turns this thinking on its head. She encourages women to treat their career like an investment portfolio with early deposits of bold moves, courageous actions, and informed risk. “One thing I know for certain that I wish to impart to you: Brilliant careers are seldom built without bold moves ,” says Hunter Arscott. “Despite recognizing the benefits of making bold moves, most women—especially those early in their careers—struggle to harness the power of risk-taking.” Speaking about the book, Hunter Arscott states that it will equip you with the tools to navigate the workplace strategically and successfully, despite ch

The Seven Dimensions Of Career Development

Seventy percent of U.S. employees report being at least somewhat likely to leave their current employer for another with a reputation for investing in employee learning and development, according to a Harris Polls study and as called out in the new book, Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive , by Julie Winkle Giulioni . “Career development, growth, and learning are among the top reasons employees accept, remain in, and/or leave a role,” states Winkle Gioulioni. And, “if you take nothing else from my book, I hope it’s this: The time-honored tradition of defining career development in terms of promotions, moves, or title changes is dead,” adds Winkle Giulioni. Therefore, she recommends leaders consider that there are seven other dimensions that can be developed through one’s career . “And when employees take off their blinders and become aware of the other viable and valuable ways they can grow, my research suggests that the promotion clim

How To Create A High Performing Team

According to Ron Ricci and Carl Wiese , authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics : People have solid and deep trust in each other and in the team's purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks. Everyone understands both team and individual performance goals and knows what is expected. Team members actively diffuse tension and friction in a relaxed and informal atmosphere. The team engages in extensive discussion, and everyone gets a chance to contribute--even the introverts. Disagreement is viewed as a good thing and conflicts are managed. Criticism is constructive and is oriented toward problem solving and removing obstacles. The team makes decisions when there is natural agreement--in the cases where agreement is elusive, a decision is made by the team lead or executive sponsor,

6 Ways To Seek Feedback To Improve Your Performance In The Workplace

Getting feedback is an important way to improve performance at work. But sometimes, it can be hard to seek out, and even harder to hear. “Feedback is all around you. Your job is to find it, both through asking directly and observing it,” says David L. Van Rooy, author of the new book, Trajectory: 7 Career Strategies to Take You From Where You Are to Where You Want to Be . As today's guest post, Van Rooy offers these six tips for how to get the feedback you need to improve performance at work . Guest Post By David L. Van Rooy 1. Don’t forget to as k : One of the biggest mistakes people make is assuming things are going perfectly (until they make a catastrophic mistake). By not asking, you’re missing out on opportunities for deep feedback: the difficult, critical feedback that gives you constructive ways to improve. 2. Make sure you listen : Remember, getting feedback is about improving your performance, not turning it into a “you versus the

Eric Jacobson On Management And Leadership

Search This Blog