Every Page Of, No Cape Needed, Is A Must-Read

For years, David Grossman has set the gold standard for delivering effective and actionable techniques for communicating with employees. Now, he’s raised the bar to a whole new level for publishing a book where every page is both incredibly visual and packed with must-read content.

This is the third book for David, founder and CEO of The Grossman Group, and it’s called, No Cape Needed: The Simplest, Smartest,Fastest Steps to Improve How You Communicate By Leaps and Bounds. It’s for for leaders at all levels.

Through a simple do/don’t format, David shares years of insights he’s gained as an executive coach and communications strategist to help leaders see how communication is truly a superpower in today’s business and financial environment.

“In my work with leaders across a range of Fortune 500 companies, I often hear strikingly similar frustrations,” says Davd. “Leaders come to me feeling stuck, unable to see a clear path through the dizzying array of challenges amid incredible demands on their time.”

Too often, David says those leaders end up getting in the way of progress, when there are easy communication fixes that could help them achieve their goals faster and more effectively than they ever imagined.

In addition to expert insights from Grossman’s more than 30 years in the field, the book also features leadership advice from 20 senior leaders from inside some of the world’s leading organizations, including: Aston Marton, The Boeing Company, Compassion International, Motel 6, Nationwide Insurance, Starbucks, and Starwood Hotels & Resorts Worldwide, Inc., to name a few.

David Grossman

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I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by: Exceed customer expectations Live the Golden Rule (treat others with courtesy and respect) Be a leader Participate and contribute Pursue excellence Work as a team Share knowledge Keep it simple (make it easy for customers to do business with us and for us to work together) Listen and communicate Have fun Too many companies don't make it simple for their customers to do business with them. Is it easy for your customers to: Buy from you? Make returns? Get pricing and terms? Receive timely responses to their e-mails? Quickly get answers when phoning your company? You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees .

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Eric Jacobson On Management And Leadership

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