Sample Guiding Business Principles



I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by:
  • Exceed customer expectations
  • Live the Golden Rule (treat others with courtesy and respect)
  • Be a leader
  • Participate and contribute
  • Pursue excellence
  • Work as a team
  • Share knowledge
  • Keep it simple (make it easy for customers to do business with us and for us to work together)
  • Listen and communicate
  • Have fun
You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees.

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