The Rainmaker's Credo

How To Become A Rainmaker is a quick, instructional book that reveals the rules for getting and keeping customers and clients. Written by Jeffrey J. Fox, the handbook format provides you the best approaches to take to become a true rainmaker – one who brings clients, money, business, or even intangible prestige to an organization.

One of the real gems in the book is Fox’s The Rainmaker’s Credo, which includes:

Cherish customers at all times.
Treat customers as you would your best friend.
Listen to customers and decipher their needs.
Make (or give) customers what they need.
Teach customers to want what they need.
Make your product the way customers want it.
Get your product to your customers when they want it.
Give your customers a little extra, more than they expect.
Thank each customer sincerely and often.

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Eric Jacobson On Management And Leadership

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