Skip to main content

REI Sets The Example For Creating And Living Core Values


Are you a leader who is struggling with how to write your company's core values?

You can learn from Recreational Equipment Incorporated, better known as REI -- an outdoor gear and apparel co-op.  As described in Amy Lyman's new book, The Trustworthy Leader, REI concisely articulates its core values in this series of statements:
  • Authenticity -- We are true to the outdoors.
  • Quality -- We provide trustworthy products and services
  • Service -- We serve others with expertise and enthusiasm.
  • Respect -- We listen and learn form each other.
  • Integrity -- We live by a code of rock-solid ethics, honesty, and decency.
  • Balance -- We encourage each other to enjoy all aspects of life.
"The words contained in the values are not much different from those found in the value statements of any organization. So what makes it different at REI?  The people at REI actively seek to live out their values," explains Lyman.

Comments

Popular posts from this blog

How To Embrace Creative Tensions To Solve Tough Problems

  If you struggle with these paradoxes: How can I express my individuality and be a team player? How do I balance work and life? How can I take care of myself while supporting others? How can I manage the core business while innovating for the future? then the new book, Both/And Thinking , by authors Wendy Smith and Marianne Lewis , is for you. It will teach you how to navigate these types of paradoxes more effectively.   “When making a decision, we often find ourselves stuck between choosing one option over another, creating a vicious cycle that limits our capabilities and creates consistent tension,” explain the authors. “But there is a better way.”   As the book explains, that better way is both/and thinking versus traditional either/or thinking . This new way of thinking means that instead of choosing between alternative poles of paradox, you figure out how to engage both poles simultaneously. In other words, how to accommodate competing demands over time for a m

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability .  They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences

Tips For Leaders Facing Difficult Decisions

  From the must-read book, Compassionate Leadership , is this recommendation about decision making from authors Rasmus Hougaard and Jacqueline Carter :  Every time you are faced with a difficult decision you can share the nature and tone of your leadership by asking:  Will this have a positive impact on my colleagues’ genuine happiness and well-being? Will this action inspire others in a positive way? Will I be proud of this in 10 years?  Let compassionate leadership principles guide you.

6 Ways To Seek Feedback To Improve Your Performance In The Workplace

Getting feedback is an important way to improve performance at work. But sometimes, it can be hard to seek out, and even harder to hear.  “Feedback is all around you. Your job is to find it, both through asking directly and observing it,” says David L. Van Rooy, author of the new book,  Trajectory: 7 Career Strategies to Take You From Where You Are to Where You Want to Be . As today's guest post, Van Rooy offers these  six tips for how to get the feedback you need to improve performance at work . Guest Post By David L. Van Rooy 1.       Don’t forget to as k :  One of the biggest mistakes people make is assuming things are going perfectly (until they make a catastrophic mistake). By not asking, you’re missing out on opportunities for deep feedback: the difficult, critical feedback that gives you constructive ways to improve. 2.       Make sure you listen :  Remember, getting feedback is about improving your performance, not turning it into a “you versus the

Sample Of Solid Business Guiding Principles

I really like these  10 guiding business principles  that San Antonio, TX headquartered insurance company  USAA has lived by: Exceed customer expectations Live the Golden Rule (treat others with courtesy and respect) Be a leader Participate and contribute Pursue excellence Work as a team Share knowledge Keep it simple (make it easy for customers to do business with us and for us to work together) Listen and communicate Have fun Too many companies don't make it simple for their customers to do business with them. Is it easy for your customers to: Buy from you? Make returns? Get pricing and terms? Receive timely responses to their e-mails? Quickly get answers when phoning your company? You can find more examples of companies with impressive guiding principles in the book,  1001 Ways To Energize Employee s .

How To Incorporate Equity Into Your Workplace

Equity ,  the book by  Minal Bopaiah , is a timely guide to help leaders create more inclusive organizations using human-centered design and behavior change principles. The book is based on research and provides engaging, real-world examples for taking impactful next steps. Most important, Bopaiah explains that  equity is different from equality .   She shares, “ equality  is when everyone has the same thing.  Equity  is when everyone has what they need to thrive and participate fully. Equity does not fault people for being different; it makes room for difference and then leverages it.”   In short:   Equality  = The state of being equal, especially in status, rights and opportunities. Equity  = A state of fairness and equal access to opportunity that recognizes that people have different needs.   Equity allows leaders to create organizations where employees can contribute their unique strengths and collaborate better with peers.  Equity in the workplace explains Bopaiah, “is about desi

A Guide To Superior Management Effectiveness

Forbes recently named, A New Way To Think , as one of the 10 must-read books for 2022.  In the book, authored by Roger L. Martin , he urges business leaders to toss out the old ways of thinking, and instead try new models in every domain of management – from competition and customers to strategy, data, culture, talent, mergers and acquisitions, and everything in-between.  More specifically, within 14 chapters, Martin explores his recommended new ways of thinking about: Competition Stakeholders Customers Strategy Data Knowledge Work Corporate Functions Planning Execution Talent Innovation Capital Investment Mergers and Acquisitions Roger L. Martin  Today, Martin answers these questions for us:   Question: As The Great Resignation rages on, what is the most important thing leaders must know about recruiting and retaining top talent?   Martin : Leaders need to keep two things in mind in dealing with The Great Resignation.  First , a key driver is a

12 Golden Rules For Communicating Effectively

Here are the 12 golden rules of effective communication from  Paul Falcone , as highlighted in his book,  2600 Phrases for Setting Effective Performance Goals . Always remember to : Recognize achievements and accomplishments often. Celebrate success. Deliver bad news quickly, constructively, and in a spirit of professional development. Praise in public, censure in private. Assume responsibility for problems when things go wrong, and provide immediate praise and recognition to others when things go right. Create a work environment based on inclusiveness, welcoming others' suggestions and points of view. Listen actively, making sure that your people feel heard and understood and have a voice in terms of offering positive suggestions in the office or on the shop floor. Share information openly (to the extent possible) so that staff members understand the  Why  behind your reasoning and can ask appropriate questions as they continue along in their own path of career development and le

The Four Components That Create Customer Satisfaction

Great customer service tips from author Micah Solomon's new book, High-tech, High-touch Customer Service : You provide value when you deliver the four components that reliably create customer satisfaction : A perfect product or service Delivered in a caring, friendly manner On time (as defined by the customer) With the backing of an effective problem-resolution process Micah has been named by the Financial Post as “a new guru of customer service excellence.” He is a keynote speaker and consultant on customer service issues, the customer experience, and company culture.  He previously coauthored the bestselling Exceptional Service, Exceptional Profit .      

How To Do Hard Things In A Human Way

  “Being human and doing what needs to be done are not mutually exclusive. In truth, doing hard things and making difficult decisions is often the most compassionate thing to do,” explain the authors of the timely and compelling new book, Compassionate Leadership: How to Do Hard Things in a Human Way . Whether you are a seasoned leader or new in your leadership role, add this book to your list of must-read books during 2022. Authors Rasmus Hougaard and Jacqueline Carter , explain that: Compassion is the intention to be of benefit to others. Compassion is not about pleasing others and giving them what they want. For example, compassion can be tough and direct, such as addressing another person’s behavior if it is out of line. But it is done with the intention that helping them change will ultimately lead to better outcomes for everyone. Also, Hougaard and Carter share that empathy and compassion are different from each other . “The two terms differ in that empathy is an emoti