Skip to main content

How To Use Failure As Your Path To Success

“On the path to success, we trip and lose our footing from time to time. But stumbling and even falling is the best way to learn from mistakes and is critical to achieving goals,” says Bill Wooditch, author of the book, Fail More: Embrace, Learn, And, Adapt to Failure As A Way To Success.

“We all fail. It’s a part of business, and it’s a part of life,” explains Wooditch. “It’s how you deal with setbacks is what makes the difference.”

The book will teach you how to:
  • Conquer the negative emotions that naturally arise after making mistakes.
  • Clearly articulate lessons learned.
  • Put these lessons to use immediately. 
Plus, you’ll learn how to:
  • Navigate all forms of rejection and failure in pragmatic ways.
  • Rationally examine your personal fears and gain mastery over them.
  • Shed the discomfort of uncertainty, which is the only way to open your mind to all possibilities. 
Recently, Wooditch answered these questions for me about failing, succeeding and his book:

QuestionWe are often taught from an early age that failure is the result of a lack of innate ability. How can we begin to undo this idea that has been engrained in our thinking?  

Wooditch: We have to understand how our thinking has been molded by our teachers and perhaps those in the intellectual community. Carol Dweck is a great resource to understand the difference between a “fixed” and “growth” mindset. A fixed mindset champions innate ability while a growth mindset is the framework for progress that comes from perseverance, willpower, and the willingness to fail in order to learn.

QuestionHow can someone learn to stifle that negative voice that says, “You can’t, you won’t, and you shouldn’t.”?

Wooditch: Be aware of the origin of the voice. It’s protective in nature. It’s our brain signaling that if we try something and fail, we’ll be embarrassed or judged. We don’t want to lose face or feel ashamed.

QuestionWhat is your ultimate goal for Fail More? How best can business leaders and individuals start using insight from this book right now?

Wooditch: My goal is to teach people that it may be that last step, perhaps the toughest step, that makes a difference between average and great in your endeavors. I wrote this book to encourage people to try more and do more as they learn not only from the attempt, but the result. It’s a book about making modifications and applying these changes to succeed.

QuestionIf you participate in competitive events (athletic and non-athletic) are you likely to more conditioned/prepared to learn from failing?

Wooditch: I think so. Practice is nothing more than a series of failures that eventually lead to varying degrees of success. In the competitive arena of sports, practice and conditioning is contingent upon repetitions, improvements, and time spent getting up from the hits of failure.

QuestionWhy don't more companies/businesses embrace the theory that success comes from failure?

Wooditch: Because some companies look at success and failure as a zero-sum game. Some companies create systems and embrace the theory of their system as a way to avoid failure. However, once theory is put into practice, reality often dictates a different outcome than they envisioned. The manager or leader who demands perfection creates an environment of fear. Fear will paralyze, and its victims will end up as prisoners in a company that fosters a fixed mindset, quest-for-perfection mentality.  

Perhaps Wooditch’s best overall advice is to think of “failing more” as “trying more.” It’s a strategic way to collect and apply tactical knowledge and methods you can use for future benefit

Finally, the book provides excellent advice on how to:
  • Recognize when fear is disguising itself as procrastination or distraction.
  • Minimize imagined fear that can overwhelm and cloud your decision making.
  • Cultivate allies and advocates who can help you see the blind spots.
  • Discover that nonchoice is also a choice and, why sometimes nonchoices are the best bet.

Bill Wooditch

Wooditch is the founder and CEO of Wooditch Enterprises, a risk-management and 

Comments

Popular posts from this blog

How To Transform The Influences Of Your Childhood Into Your Unique And Most Effective Leadership Style

  The most significant predictor (up to 80 percent) of how someone shows up in their interpersonal interactions as a leader, and as a human, is their childhood, claims Pam Manfredo Curtis, PhD , author of the new book, The Origins Of A Leader: Transforming Family Patterns Into Leadership Power .   Grounded in decades of psychological analysis, executive coaching, and behavioral data, Curtis elaborates that how leaders perform today is dramatically influenced by their childhood, with patterns formed early in life continuing to shape behavior, decision-making, and relationships at the highest levels.   “When you know your  why , you can change your how ,” says Curtis. “Put another way, when you understand the influential factors of your life, you can choose how they affect you. Curtis encourages you to explore specific childhood environments and discover how they shaped your strengths, communication patterns, and hidden limitations.   Regarding the implications o...

How To Rewire Your Mind To Build Your Adaptability Quotient

    Alec Litowitz argues that the most valuable skill of the next decade isn't IQ or even EQ (Emotional Intelligence). It's AQ: your Adaptability Quotient, the ability to question assumptions, update beliefs, and respond effectively when reality changes.   Litowitz is the author of the forthcoming book (releasing on September 15, 2026)  The Adaptability Quotient: Rewiring Your Mind For Success In The Next Human Era .   And he shares that “AQ is a learnable way of using your mind like a high-performance machine: to model risk, absorb feedback, make faster corrections, and create repeatable advantages in conditions where most people stall out—or drown.”   In short, it’s all about how to move from “making the right decision” to “making decisions right.”   “As artificial intelligence, media, and scientific advances reshape the cognitive landscape, adaptability becomes the essential discipline for reclaiming human agency,” adds Litowitz. “And a s AI resha...

James G. Ellis Shares The Leadership Lessons Behind A Lasting Legacy

  In his new book, James G. Ellis shares the lessons he learned throughout his career as an entrepreneur, CEO, professor, mentor, and one of the nation’s most respected business school leaders. He is the former Dean of the University of Southern California Marshall School of Business.   For aspiring leaders, educators, and entrepreneurs, A Journey of Insights: Lessons In Leadership And Legacy , offers a roadmap to success grounded in real-world experience, with a focus on humility, listening, and building strong, collaborative environments. The book is both a personal memoir and a strategic guide for those aiming to leave a lasting legacy in business.   At the core of his message is the central theme that listening to voices around you throughout life is the key to success. “In essence, ears can speak louder than voices,” shares Ellis.   The book also explores pivotal moments that helped define Ellis’ understanding of leadership, including encounters with Pres...

Daily Intentions For Leaders

Everyone can benefit from the book, Dear Friend , which features bite-sized, daily notes for contemplation, inspiration, connection, and clarity. Busy and stressed business leaders can particularly benefit from the 365 profound, heartfelt reflections from author Michelle Maros , founder of Peaceful Mind Peaceful Life and cohost of the podcast, Life Happens with Barb and Michelle .   Dear Friend invites readers to go deep and use the notes as a daily practice that compounds over time, nurturing strength, resilience, and clarity.   In just a few minutes each day, this book will offer you a daily reprieve when you feel burned out, beaten down, or overwhelmed by the strains and stresses of modern life.   The heart of Dear Friend began in the quiet mornings Michelle shared with her mom, Barb. Every day, they would sit together, reading affirmations or passages from Barb’s beloved books. These small rituals—simple but powerful—set the tone for each day, grounding them in g...

How Will You Get Involved?

"Philanthropy isn't just a pursuit for the wealthy. Philanthropy is about involvement . Pick your issue, work at it, and do your best to make things happen. Even if you're not wealthy, you have time, expertise, skills and other resources you may not even have realized that can be used to serve others." Thanks for this great advice from author Eli Broad.

Seven Indicators Of The Right Work For You

In Brian Tracy 's new book, Find Your Balance Point , he shares this helpful list of the seven indicators of the right work for you and the career where you will feel fully engaged and where you will be the happiest in serving other people: The right work for you is something that you really enjoy doing; something that you love to do. The right work for you is easy for you to learn and easy to do. In many cases, you learned it automatically, without thought or effort. You love learning more and more about the work if it is the right work for you. When you are engrossed in this work, the hours fly past. You forget what time it is, and later you are surprised to see how much time has passed. The right work for you gives you energy when you are doing it. You can spend hours at this work, often forgetting to eat. If it is the right work for you, you want to be excellent at it, and you are constantly striving to learn and improve in that area. If it is the right work for y...

The Questions To Ask To Move Your Company Forward

Years ago in an  issue of  Inc.  magazine,  was a fascinating list of  35 questions  from business owners, entrepreneurs and management thinkers. Each offered  the one question  they would ask  to move a company forward . From the list,  my favorites are : Are we relevant?  Will we be relevant five years from now? Ten? What prevents me from making the changes I know will make me a more effective leader? Are we changing as fast as the world around us? Who, on the executive team or the board, has spoken to a customer recently? And, my most favorite is : How can we become the company that would put us out of business? What question do you ask to help move your company forward?

How To Maximize Employee Involvement

Here are 10 tips for how to maximize employee involvement : Have active ways to listen to your employees. Check often with employees to see if the information you are sharing with them is what they need and what they want. Share information about customer satisfaction with employees. Discuss financial performance with your employees and be sure everyone understands the importance of profitability and how they can contribute to profitability. Allow ad hoc teams among employees to form to address organizational problems and work with those teams to tackle the identified issues. Encourage employees to make suggestions for improvement whether those ideas are large or small. Take an idea from one employee and share it with other employees and teams and let everyone make a contribution to build upon that idea. Train! For long-term employees, find ways to keep their jobs interesting through new assignments and challenges. Conduct meetings around specific issues and brai...

The 11 Most Important Questions To Ask Before Starting A Business

Are you a leader contemplating starting a new business? Or, has a budding entrepreneur turned to you because of your leadership skills to ask for your help? Here are 11 questions you or that entrepreneur should ask before starting a business. Is there a true need for my product/service? What is the competitive environment and how will my product/service be unique, different or better? Will my location (or accessibility online) be convenient and easy to get to for my customers? Do I have adequate funding to support my business, particularly during the ramp-up period that could be a year or more? Do I have the stamina to start a new business and work hard even if it means months of extended work hours and perhaps even seven days a week? Will my family and social life withstand my commitment to my new business? Will the name of my business be easy to spell, suitable for print on online, and memorable? Am I a risk taker ? Am I humble enough to ask for help , especi...

The Three Things Every Mission Statement Must Reflect

A lot of companies struggle when creating their mission statement. Author Peter F. Drucker provides the following good advice in one of my favorite book's of his, The Five Most Important Questions You Will Ever Ask About Your Organization :" Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose? Why do we do what we do? What, in the end, do we want to be remembered for? How well does your mission statement meet Drucker's recommended three requirements?