How To Create SMART Goals


Too often, businesses don't have clearly defined goals and even less often specific plans to reach those goals.

When you set a goal for your business, be sure it is SMART:
  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-related
Share that goal with your employees, so they understand all of the five attributes of the goal.

And then for your plan (sometimes called "program"), keep these tips in mind:
  • Realistically assess the obstacles and resources involved and then create a strategy for navigating that reality. 
  • Plan for more than just willpower. Instead, plan by taking into consideration your business environment, your employees' schedules and workload, and everyone's accountability so that all these factors will work together to support you to achieve your goal.


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