- Have active ways to listen to your employees.
- Check often with employees to see if the information you are sharing with them is what they need and what they want.
- Share information about customer satisfaction with employees.
- Discuss financial performance with your employees and be sure everyone understands the importance of profitability and how they can contribute to profitability.
- Allow ad hoc teams among employees to form to address organizational problems and work with those teams to tackle the identified issues.
- Encourage employees to make suggestions for improvement whether those ideas are large or small.
- Take an idea from one employee and share it with other employees and teams and let everyone make a contribution to build upon that idea.
- Train!
- For long-term employees, find ways to keep their jobs interesting through new assignments and challenges.
- Conduct meetings around specific issues and brainstorm solutions.
“Most companies don’t fail because their product is substandard. They fail because the market doesn’t understand, care, or believe in what they’re selling,” explains Bruce Cleveland , author of the new book, Market Engineering . He adds that this dilemma is “because somewhere between the product development and the customer, the story got lost, the positioning drifted, or their category was defined by somebody else and the market went to another company.” That means, every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. In the book, Silicon Valley veteran Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products. You'll discover how to: Compel markets to come to you instead of c...

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