Vaporized Prepares You For The Future

Robert Tercek’s new book, Vaporized, will likely scare you. That’s because digital pioneer and business futurist, Tercek, writes about the Digital Wave — the process that is rippling across society like a seismic wave, reshaping one industry after another.

“Digital technology will transform every sector and economic system on the planet in almost unimaginable ways even those once thought to be immune from its effects,” says Tercek.

Naming this sweeping trend, vaporized, Tercek predicts that whatever can be vaporized will be. Meaning that any part of your business or product that can be replaced by pure digital information almost certainly will be.

“The process of vaporizing physical things and replacing them with digital substitutes is the biggest trend affecting manufacturing, distribution, retail, and marketing in the 21st century,” Tercek adds.

“Plenty of people are overwhelmed, caught in the gridlock of denial about this rapid change,” explains Tereck. “Some deny even the possibility of what has already occurred.”

But, Tereck strongly suggests that we all resist the impulse to pretend that vaporization isn’t happening. It is. It will continue. He says that it matters deeply that we pay attention and don’t ignore the trend.

In addition to gaining indispensable insights into the future, Tereck offers you plenty of questions to ask about your business that help you determined how quickly your business could be vaporized. Questions such as these:

How might software provide a substitute for your company’s product or service?
Are you aware of any startup companies in your industry that focus primarily on reaching customers on the smartphone?
If your company provides services, how might these be delivered digitally?
Do the leaders in your company embrace the transition to mobile software?
Who is in charge of reinventing your company’s business model and operations?

Robert Tercek

Tereck provides strategic insight to Turner Broadcasting, InterPublic Group, PBS, and other firms. He previously served in executive leadership at MTV, Sony Pictures Entertainment, and most recently as President of Digital Media at OWN: The Oprah Winfrey Network.

Thanks to the book's publisher for sending me an advance copy of the book.

Comments

Best New Leadership Book Of 2024

Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year. For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group). Even though this book came out in late 2023, it is better than any other leadership book I read during 2024, so that is why I choose it. It’s that good. It’s timely, incredibly practical, and immediately usable for any leader wherever they are on their leadership journey. Plus, last month Vanderbloemen released a workbook that is the perfect companion to his book. Through extensive research of more than 30,000 top leaders and proprietary data, Vanderbloemen has identified the twelve habits that the best of the best leaders have in common. These superstar leaders are the unicorns – highly desirable but that are difficult to find or obtain . The 12 habits, essential qualities, and leadersh

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership . In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter. In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catalyst for

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability . They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences

How To Build Lasting Customer Relationships Using The Triple Fit Strategy

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth . The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company. “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.” In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they lay out the Tr

The Seven Dimensions Of Career Development

Seventy percent of U.S. employees report being at least somewhat likely to leave their current employer for another with a reputation for investing in employee learning and development, according to a Harris Polls study and as called out in the new book, Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive , by Julie Winkle Giulioni . “Career development, growth, and learning are among the top reasons employees accept, remain in, and/or leave a role,” states Winkle Gioulioni. And, “if you take nothing else from my book, I hope it’s this: The time-honored tradition of defining career development in terms of promotions, moves, or title changes is dead,” adds Winkle Giulioni. Therefore, she recommends leaders consider that there are seven other dimensions that can be developed through one’s career . “And when employees take off their blinders and become aware of the other viable and valuable ways they can grow, my research suggests that the promotion clim

How To Use The CPR Business Efficiency Framework To Eliminate A Team's Pain Points

In Nick Sonnenberg’s book, Come Up For Air , you’ll learn about his CPR Business Efficiency Framework , which stands for: C ommunication P lanning R esources This framework focuses on eliminating the pain points most teams experience by optimizing these three operation areas foundational to every organization. “In my book, I show you the tools that will boost efficiency in all three of these domains and I provide you with a detailed blueprint for the most effective ways to use them,” explains Sonnenberg. He further shares that some sections of the book may be more applicable to managers, and some may be more applicable to individual contributors. “However, it is still integral that both roles understand all of the concepts within the CPR Framework as each one benefits the team as a whole,” says Sonnenberg. As you read the book, you’ll learn what Sonnenberg has learned through years of building a leading efficiency consulting business – that the primary reason why so many teams

How To Play Bigger And Be A Category King In Business

"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic new book, Play Bigger . They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become category kings . Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger is all about the strategy that builds category kings. And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. Category design is the opposite of "build it and they will come." Key traits of category design

6 Ways To Seek Feedback To Improve Your Performance In The Workplace

Getting feedback is an important way to improve performance at work. But sometimes, it can be hard to seek out, and even harder to hear. “Feedback is all around you. Your job is to find it, both through asking directly and observing it,” says David L. Van Rooy, author of the new book, Trajectory: 7 Career Strategies to Take You From Where You Are to Where You Want to Be . As today's guest post, Van Rooy offers these six tips for how to get the feedback you need to improve performance at work . Guest Post By David L. Van Rooy 1. Don’t forget to as k : One of the biggest mistakes people make is assuming things are going perfectly (until they make a catastrophic mistake). By not asking, you’re missing out on opportunities for deep feedback: the difficult, critical feedback that gives you constructive ways to improve. 2. Make sure you listen : Remember, getting feedback is about improving your performance, not turning it into a “you versus the

How To Create A High Performing Team

According to Ron Ricci and Carl Wiese , authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics : People have solid and deep trust in each other and in the team's purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks. Everyone understands both team and individual performance goals and knows what is expected. Team members actively diffuse tension and friction in a relaxed and informal atmosphere. The team engages in extensive discussion, and everyone gets a chance to contribute--even the introverts. Disagreement is viewed as a good thing and conflicts are managed. Criticism is constructive and is oriented toward problem solving and removing obstacles. The team makes decisions when there is natural agreement--in the cases where agreement is elusive, a decision is made by the team lead or executive sponsor,

How CEOs Learn To Lead From The Inside Out As Part Of Their Leadership Journey

The new book, The Journey of Leadership , brings the experience of one of the world’s most influential consulting firms ( McKinsey & Compan y ) right to your fingertips. “We offer in this book a step-by-step approach for leaders to reinvent themselves both professionally and personally,” explain co-authors Dana Maor , Hans-Werner Kaas , Kurt Strovink and Ramesh Srinivasan . This book includes revealing lessons from McKinsey & Company’s legendary CEO leadership program, The Bower Forum , which has counseled more than five hundred global CEOs over the past decade. The authors assert that if you are a traditional left-brained leader who’s great at numbers, planning and scheduling, your job might be threatened in the future. “Going forward, the differentiating factor will be human leadership that gives people a sense of purpose and inspires them, and that cares about who they are and what they’re thinking and feeling.” As you read the book, you’ll discove

Eric Jacobson On Management And Leadership

Search This Blog