How To Define Your Organization's Purpose

John Baldoni offers these tips in his book, Lead With Purpose, for how to define an organization's purpose. He suggests that you must ask three questions:
  1. What is our vision -- that is, what do we want to become?
  2. What is our mission -- that is, what do we do now?
  3. What are our values -- that is what are the behaviors we expect of ourselves?


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