David Grossman On Mastering The Art Of Messaging


David Grossman, president and founder of The Grossman Group, published in 2010 a helpful, free eBook titled:  Mastering The Art of Messaging.  Three years later, it remains a valuable tool for workplace leaders.

Grossman says that perhaps it’s the still tough economy, technology, or that every is just too busy, but whatever the reason, employees are feeling more disconnected than ever from the organizations they work for.

At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change.

Grossman says the result is:
  • confused employees
  • unhappy workplaces
  • stressed bosses
  • demanding shareholders
In Grossman's free ebook, he highlights all the essentials of creating a strategic internal messaging plan with the end goal of helping leaders create and communicate:
  • clear, consistent, and credible messaging that connects to target audiences.
Using the 18-page ebook, you'll learn:
what a strategic messaging plan should encompass (and what it shouldn’t).
  • how to identify the right tone and content.
  • what media you can use to convey it.
  • and other essential elements you need to consider to ensure consistent and effective communication.
Thanks, as always, David, for another useful ebook!

Comments

Popular posts from this blog

Act Like A Leader, Think Like A Leader

How To Pump Up Employee Involvement

5 Reasons To Do An Employee Survey