“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth . The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company. “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.” In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they lay out the Tr
Sharing tips, ideas and techniques for leaders and managers for the past 15 years.
Nice post, short and to the point. I'm a business owner and of course I can say that
ReplyDeleteoperating a company can be hard work. Tasks become time consuming and strenuous. I decided to utilize sources available such as turning to a proposal writing outsource to create needed documents. I was able to focus my attention on other important tasks while proposals were organized. All business owners should take a look at the different resources available to help them operate their business.