Skip to main content

Mastering Persuasion And Getting What You Want


In the new book, The Upper Hand, human behavioral scientist Dr. Abbie MaroƱo shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion. 

“You will learn how to get what you want from others and build stronger relationships by replacing coercive tactics with a social science-backed playbook for winning trust,” says MaroƱo. 

She explains that “The Upper Hand” is a framework for using influence through ethical, mutually beneficial means. And more specifically, she shows you how to build and maintain trust by gaining an understanding of the psychological mechanisms underpinning human decision making. 

The book presents five key truths about the complexity of human behavior that you can count on one hand to give you the upper hand:

  1. We are our brains.
  2. We are driven to survive (by any means necessary).
  3. We want to connect and cooperate.
  4. We have a mind-body feedback loop.
  5. We want to protect our self-identity. 

“By grasping how these truths are at play—and learning to see how they show up differently based on cultural contexts, individual differences, and situational dynamics—you’ll be primed to tailor an informed approach to influencing outcomes when it matters most,” says MaroƱo. 

Some of my favorite takeaways from the book in the words of MaroƱo include: 

Cooperation: Influence is the process of affecting others’ behaviors, thoughts, or decisions. Most people immediately think of influence as manipulation. But the most effective influence strategies in today’s connected world actually avoid manipulation, coercion, or high-pressure tactics. Instead, they rely on building trust and a desire to cooperate—innate human drives we’ve shared as a species for millennia. 

Collaboration: “The Upper Hand” is about becoming such a positive influence on people that they’ll want to collaborate with you however they can, because being a part of something with you is more meaningful than going it alone. 

Enduring Interactions: “The Upper Hand” approaches interactions from the perspectives of everyone involved. This strategy for influencing others examines the long-term effects on relationships, ensuring continuous, genuine, and mutually beneficial collaboration. These techniques focus on enduring fulfillment, rather than small, fleeting victories secured through unsavory methods. 

Trust: In the business world, maintaining a trustworthy and ethical reputation is crucial for long-term success. People who prioritize mutual consent, authenticity, and transparency in their dealings tend to build lasting relationships based on mutual respect and shared goals. 

Ethics: By consistently demonstrating ethical behavior, you can distinguish yourself from others in your industry and earn the respect of your peers, colleagues, and clients alike. Creating, sharing, and engaging in authentic interactions with others is the best way to secure “The Upper Hand.” 

Three C's: When it comes to influence, it’s good to keep in mind the three C’s: comfort, confidence, and competence. When meeting someone new, you’ll want them to feel comfortable speaking with you, confident in their role in the conversation, and competent enough to fulfill their role in a collaboration. Maintaining a safe environment is a precursor to comfort, just as comfort is a precursor to confidence and competence. 

Vulnerability: When we show vulnerability to others, we demonstrate honesty, transparency, and, most important for our purposes, trustworthiness. We make room for collaboration by clearing out any expectations of perfection or inauthenticity. We let other people know that though we’re dressed up, spotlit, or leading the conversation, we’re human beings first, and human beings don’t always operate at full capacity. It takes courage to admit our imperfections, and it can be a relief when someone else does the same. 

The power of vulnerability lies in trust. 

Legacy: The legacy of a person’s impact rests not on fleeting transactions, but on the lasting impressions they create through consistent, positive, connection-rich interactions. When you choose to use your knowledge of influence to help people make better decisions, you create positive change. You instill value and meaning into your relationships. You make people’s lives easier, more successful, and better for having met you. 

Personal connections are key to getting what we want, whether moving up in our careers, attracting customers, or maintaining romantic partnerships. The Upper Hand is your indispensable guide to building trust and cooperation on your way to getting what you want, whatever it may be. 

___

Dr. Abbie MaroƱo

Dr. Abbie MaroƱo is both a scientist and a practitioner in the field of human behavior, recognized by the US department of state as a top 1% behavior analysis expert. Having completed her PhD in Psychology, MaroƱo became a Professor of Psychology by the age of 23 and is an active member of several internationally recognized research groups. 

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

Popular posts from this blog

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership .  In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself.  It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust.  The more trust you develop, the stronger the relationship becomes.  In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

Best New Leadership Book Of 2025

Each year, after reviewing dozens of books about leadership, management, business and life skills, I select my pick for the best new leadership book of the year. During 2025, I reviewed on this blog 48 books, and I choose  Radical Listening: The Art Of True Connection  as the best new leadership book of 2025. To be an excellent leader you need to be an exceptional listener. Sadly, too many business leaders don't listen well or don't listen to a broad enough range of their employees. This great book will help leaders become better listeners  –  radical listeners. “For leaders, radical listening must start at the top of an organization,” state the authors  Prof. Christian Van Nieuwerburgh (PhD)  and  Dr.   Robert Biswas-Diener .    “Unless there is a clear and sustained commitment to radical listening from leaders, others are less likely to be fully engaged with the idea. This is, of course, easier said than done.”  “Most leaders woul...

How To Tap Into The Wisdom Of People Around You

“Too often, we don’t find out what’s truly on others’ hearts and minds because we don’t know how to  ask  the right questions in the right ways,” explains  Jeff Wetzler , author of the book,  ASK .   In his timely, must-read book, Wetzler shows you a powerful method called  The Ask Approach™ , based on a simple premise: that tapping into what other people truly think, know, and feel is a game-changing superpower for leaders.  Wetzler explains that the only thing that allows you to understand what’s on another person’s mind better is just asking them.   Following the powerful  The Ask Approach™  method will lead you to  smarter decisions, more creative solutions, and deeper relationships. Also, by asking more questions you’ll help break down barriers, resolve challenges, encourage collaboration, and imagine new ways of doing things.   The five practical steps of the research-based, pressure-tested  The Ask Approach™  m...

My Favorite Leadership Quotes From The 5 Levels Of Leadership Book

Here are some of my favorites quotes from   John C. Maxwell 's book,  The 5 Levels of Leadership  that I believe should become a   must-read book   by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catalyst for bringing out the best in the team. Progress comes only from taki...

How To Maximize Your Chances Of Landing The CEO Role

In the new book, CEO Ready , authors Mark Thompson and Byron Loflin reveal what you need to do to maximize your chances of being the one who secures the top spot. Specifically, they detail the seven key stakeholders  who weigh in on whether to choose you as CEO.   “Collectively, we have coached more than 200 executives who have been selected by their board members to become CEOs,” share the authors. “We can help you prepare to be a great CEO either in your current organization or elsewhere. We will share tools you can use to get objective feedback from all stakeholders, so you have complete visibility into what you’re up against.”   As you seek the CEO role, the authors explain that leadership selection isn't the methodical, objective process that one often imagines. They add that decisions aren't made by robotic executives ticking boxes for attributes such as strategic fit, core competencies, or cultural alignment. Instead, the process is deeply personal, emotional, a...

How to Be a Leader – 9 Principles from Dale Carnegie

Today, I welcome thought-leader Nathan Magnuson as guest blogger... Nathan writes : This is it, your first day in a formal leadership role.   You’ve worked hard as an individual contributor at one or possibly several organizations.   Now management has finally seen fit to promote you into a position as one of their own: a supervisor.   You don’t care if your new team is only one person or ten, you’re just excited that now – finally – you will be in charge! Unfortunately the euphoria is short-lived.   Almost immediately, you are not only overwhelmed with the responsibilities of a team, but you quickly find that your team members are not as experienced or adroit as you.   Some aren’t even as committed.   You find yourself having to repeat yourself, send their work back for corrections, and staying late to fill the gap.   If something doesn’t change soon, you might just run yourself into the ground.   How did something that looked so easy ...

The 12 Ways Marriott Practices Good Leadership And Customer Service

The next time you stay at a Marriott hotel look in the nightstand drawer for Marriott's booklet that highlights its milestones and tells the Marriott story. In the booklet, you'll find the following 12 ways that Marriott practices good leadership AND customer service : Continually challenge your team to do better. Take good care of your employees, and they'll take good care of your customers, and the customers will come back. Celebrate your people's success, not your own. Know what you're good at and mine those competencies for all you're worth. Do it and do it now. Err on the side of taking action. Communicate. Listen to your customers, associates and competitors. See and be seen. Get out of your office, walk around, make yourself visible and accessible. Success is in the details. It's more important to hire people with the right qualities than with specific experience. Customer needs may vary, but their bias for quality never does. Elimin...

Discover Your True North And Internal Compass

In his book,  True North , Bill George shows you how to discover your true north - your internal compass that guides you successfully through life. "Only when you discover your true north can you unlock your full potential as a leader and human being," explains George. In the book, published a couple weeks ago, George shares with you how to: Cultivate self-awareness Define your values Find the "sweet spots": of your motivated capabilities Build your support team and lead an integrated life Make the journey from "I' to "We" as an empowering leader Become a global leader Bill George George shares  profiles and stories from more than 100 leaders  who in their own words explain how they discovered their true north.  He also explains the characteristics differences needed to be a leader in the Twenty-First Century versus the Twentieth-Century. Today's leaders, he says need to be: Purpose-drive versus charismatic Globally focused versus U. S.-centri...

How To Provide Caring Criticism

Negative feedback is part of growing as a leader -- both delivering that feedback and sometimes receiving that type of feedback. Keith Ferrazzi , CEO of Ferazzi Greenlight , a research-based consulting and training company, suggests practicing " caring criticism ," as he explained it in the Harvard Business Review . "Negative feedback can hurt, but usually it's a gift aimed at helping the recipient improve performance or avoid mistakes.  We should deliver and receive it that way," says Ferrazzi. "Use phrases like 'I might suggest' and 'Think about this'" when giving feedback. And, then Kerrazzi suggests when receiving candid feedback, that you thank the person who offered it and make clear the points on which you agree.  He's found that if you think of the person giving you honest feedback as generous, rather than critical , you become less defensive and more open to changing your behavior.

How To Be More Impactful Through Entrepreneurial Giving

    This Thanksgiving as you think about what you are grateful for, think, too, about how you can be more giving.   To help you discover a more giving you, read the new book, A Talent For Giving , by John Studzinski .   It introduces the meaning of entrepreneurial giving - a hands-on approach to philanthropy that harnesses skills, expertise, and resources. Through thought-provoking insights, A Talent for Giving offers a powerful new roadmap for impact as Studzinski shows how anyone, regardless of financial means, can become a force for change.   You do that by maximizing your Talent , Time , and Treasure and by embracing these values alongside others like Trust , Technology , and Trial , according to Studzinski.   “Giving is any act of kindness or generosity that recognizes and respects the dignity of another human being,” shares Studzinski. “It can be something very simple – a smile, or a hug or a few words. And on a larger scale, it’s giving your time,...