Skip to main content

Mastering Persuasion And Getting What You Want


In the new book, The Upper Hand, human behavioral scientist Dr. Abbie MaroƱo shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion. 

“You will learn how to get what you want from others and build stronger relationships by replacing coercive tactics with a social science-backed playbook for winning trust,” says MaroƱo. 

She explains that “The Upper Hand” is a framework for using influence through ethical, mutually beneficial means. And more specifically, she shows you how to build and maintain trust by gaining an understanding of the psychological mechanisms underpinning human decision making. 

The book presents five key truths about the complexity of human behavior that you can count on one hand to give you the upper hand:

  1. We are our brains.
  2. We are driven to survive (by any means necessary).
  3. We want to connect and cooperate.
  4. We have a mind-body feedback loop.
  5. We want to protect our self-identity. 

“By grasping how these truths are at play—and learning to see how they show up differently based on cultural contexts, individual differences, and situational dynamics—you’ll be primed to tailor an informed approach to influencing outcomes when it matters most,” says MaroƱo. 

Some of my favorite takeaways from the book in the words of MaroƱo include: 

Cooperation: Influence is the process of affecting others’ behaviors, thoughts, or decisions. Most people immediately think of influence as manipulation. But the most effective influence strategies in today’s connected world actually avoid manipulation, coercion, or high-pressure tactics. Instead, they rely on building trust and a desire to cooperate—innate human drives we’ve shared as a species for millennia. 

Collaboration: “The Upper Hand” is about becoming such a positive influence on people that they’ll want to collaborate with you however they can, because being a part of something with you is more meaningful than going it alone. 

Enduring Interactions: “The Upper Hand” approaches interactions from the perspectives of everyone involved. This strategy for influencing others examines the long-term effects on relationships, ensuring continuous, genuine, and mutually beneficial collaboration. These techniques focus on enduring fulfillment, rather than small, fleeting victories secured through unsavory methods. 

Trust: In the business world, maintaining a trustworthy and ethical reputation is crucial for long-term success. People who prioritize mutual consent, authenticity, and transparency in their dealings tend to build lasting relationships based on mutual respect and shared goals. 

Ethics: By consistently demonstrating ethical behavior, you can distinguish yourself from others in your industry and earn the respect of your peers, colleagues, and clients alike. Creating, sharing, and engaging in authentic interactions with others is the best way to secure “The Upper Hand.” 

Three C's: When it comes to influence, it’s good to keep in mind the three C’s: comfort, confidence, and competence. When meeting someone new, you’ll want them to feel comfortable speaking with you, confident in their role in the conversation, and competent enough to fulfill their role in a collaboration. Maintaining a safe environment is a precursor to comfort, just as comfort is a precursor to confidence and competence. 

Vulnerability: When we show vulnerability to others, we demonstrate honesty, transparency, and, most important for our purposes, trustworthiness. We make room for collaboration by clearing out any expectations of perfection or inauthenticity. We let other people know that though we’re dressed up, spotlit, or leading the conversation, we’re human beings first, and human beings don’t always operate at full capacity. It takes courage to admit our imperfections, and it can be a relief when someone else does the same. 

The power of vulnerability lies in trust. 

Legacy: The legacy of a person’s impact rests not on fleeting transactions, but on the lasting impressions they create through consistent, positive, connection-rich interactions. When you choose to use your knowledge of influence to help people make better decisions, you create positive change. You instill value and meaning into your relationships. You make people’s lives easier, more successful, and better for having met you. 

Personal connections are key to getting what we want, whether moving up in our careers, attracting customers, or maintaining romantic partnerships. The Upper Hand is your indispensable guide to building trust and cooperation on your way to getting what you want, whatever it may be. 

___

Dr. Abbie MaroƱo

Dr. Abbie MaroƱo is both a scientist and a practitioner in the field of human behavior, recognized by the US department of state as a top 1% behavior analysis expert. Having completed her PhD in Psychology, MaroƱo became a Professor of Psychology by the age of 23 and is an active member of several internationally recognized research groups. 

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

Popular posts from this blog

How To Break Through The Beliefs That Limit Your Potential

  As a leader, do you find yourself frustrated, wondering why employees don't meet expectations, peers are slow to act, or pressure from your boss falls unfairly on your shoulders? It's easy to point a finger at others and double down on getting results. But have you ever considered that the problem might not be them—that it might be you?   “Your mindset may be the only thing standing between you and your potential. It’s time to break free from the beliefs that hold you back,” says Muriel M. Wilkins , author of the new book, Leadership Unblocked: Break Through The Beliefs That Limit Your Potential .   Through countless hours coaching executives over the past twenty years, Wilkins has pinpointed the biggest reason behind these common leadership challenges: hidden blockers . These unconscious beliefs can actively stall progress if leaders aren't aware of their existence, preventing them from seeing a situation clearly, solving problems effectively, and advancing their caree...

The Five Critical Roles You Need To Build A Winning Team

  The new book, Team Players , by leadership expert and New York Times bestselling author, Mark Murphy , explains why a team needs more than strong leaders—it needs the right mix of five roles and talents to succeed.   In addition, Murphy reveals that the secret to extraordinary teams isn’t making everyone the same—it’s embracing and leveraging fundamental differences through those five distinct team roles. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in the room.   The five essential roles and talents are:   The Director assumes a leadership role within the team, guiding its direction and making important, difficult, and even unpopular decisions.   The Achiever immerses themselves in the details of accomplishing tasks and getting things done, with a keen eye for delivering error-free work.   The Stabilizer keeps the team on track with meticulous planning, processes and procedures, clear timelines, and organi...

How To Be An Inspirational Leader

Today, I bring back one of my most-read blog posts from 2017. It read as follows: At the end of each year, I select my choice for the  best new leadership book  for that year and then highlight that book on my blog. Well, we're only five months into 2017 and there is a new leadership book so good that I can't wait until year-end to share it with you. And it's likely to be among the select few options for best new leadership book of 2017. It's called,  The Inspiration Code , by  Kristi Hedges . Perhaps now more than any other time, the need for inspirational leadership is critical in the workplace. Filled with profound insights and compelling data and based on a commissioned survey on who and what inspires people, Hedges uncovers a set of consistent, learnable behaviors that dramatically enhance leadership success. And shows you  how to inspire those you lead. And, how to energize people every day . Kristi Hedges But, first, what exactly is inspiration? Hedges ex...

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership .  In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself.  It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust.  The more trust you develop, the stronger the relationship becomes.  In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

How Businesses Hone And Also Avoid Drift

  “Honing, not sharpening is a metaphor for how successful businesses keep their competitive edge,” explain authors Geoff Tuff and Steven Goldbach , authors of the new book, Hone: How Leaders Defy Drift . “Today’s leaders seem to be highly focused on increasingly frequent transformation (akin to knife sharpening), when in fact they would be better served by building daily habits to hone their organization like a chef hones a knife.”   Sharpening : This process restores a dull knife edge by removing material to create a new, sharper edge.   Honing : This process realigns the existing edge of a knife, maintaining its sharpness without removing material.   The book is a call to action for leaders to build the capability and mindset to hone their organizations, minimizing—but not eliminating—the need for transformation.   “Choosing and honing the set of management systems that promote an organization's desired outcomes (and uninstalling them when they are past the...

How To Align Sales And Marketing To Drive Company Success

Nearly 90 percent of startups will fail without ever reaching a point of positive return on investment. Founders and entrepreneurs are facing unprecedented challenges in pursuit of becoming one of the coveted 10 percent.   Who better to turn to for advice than the duo behind the most successful software IPO in history?   That is where Denise Persson and Chris Degnan come in, authors of the new book, Make It Snow .   During the nearly nine years they worked together at Snowflake, they built  one of the longest-running and most effective sales-marketing partnerships from the ground up, unifying  two historically divided groups in corporate America. Together, they took Snowflake from struggling startup to a tech powerhouse on par with Google and Amazon. Over the years, Snowflake surged to more than 9,000 employes and $3 billion in annual sales.   “Sales and marketing are often neglected in startups, with focus squarely placed on the engineerin...

Learn The Extraordinary Power Of Caring For Your People Like Family

“Everybody truly does matter. No idea could be simpler or more powerful. It is an idea that has unlimited potential, because people have unlimited potential—to surprise, delight, and elevate themselves, one another and all around the world,” profess Bob Chapman and Raj Sisodia , authors of the newly expanded 10 th anniversary edition of Everybody Matters: The Extraordinary Power Of Caring For Your People Like Family .   The book’s first edition, premiered in 2015 and has sold more than110,000 copies and is available in seven languages.   This book is about truly human leadership that creates off-the-charts morale, loyalty, creativity, and business performance. It manifests the reality that every single person matters, just like in a family. It’s not a clichĆ© on a mission statement; it’s the bedrock of a company’s success.   “The startling truth, supported by research, is that your leader has a greater impact on your health than your doctor, therapist, or even your par...

The Inspiration Code

At the end of each year, I select my choice for the  best new leadership book  for that year, and then highlight that book on my blog. Well, only five months into 2017, I had already found a new leadership book so good that I couldn't wait until year-end  2017 to share it. Reflecting back, and sharing again, that book is,  The Inspiration Code , by  Kristi Hedges . Perhaps now more than any other time, the need for inspirational leadership is critical in the workplace. Filled with profound insights and compelling data, and based on a commissioned survey on who and what inspires people, Hedges uncovers a set of consistent, learnable behaviors that dramatically enhance leadership success. And, shows you  how to inspire those you lead. And, how to energize people every day . Kristi Hedges But, first, what exactly is inspiration? Hedges explains that psychology professors Todd Thrash and Andrew Elliot have determined that  inspiration is :...

The Phoenix Encounter Method For Leaders

“All businesses sooner or later face the need to reconstruct their future,” explain the authors of the new book, The Phoenix Encounter Method . “They will need to destroy part or all of the incumbent business model in order to build their breakthrough, future-ready organization.” Therefore, this book shares a new method of leadership thinking – the Phoenix Encounter – relevant to all organizations in today’s ever-changing environment. Readers will learn how to proactively bridge the gap between perceiving a threat and doing something about it. Written by three INSEAD professors ( Ian C. Woodward , V. “Paddy” Padmanabhan , Sameer Hasija ) and Rum Charan , you’ll learn the steps needed to create a wider range of options to: Defend your organization Fortify its core business Build specific renewal initiatives The steps are grounded in transformation that includes these three elements : The Phoenix Attitude : a set of mindsets, habits, and behaviors that allows a leader to ...

The 5 Open-Ended Questions To Ask Your Customers

I really like author Paul R. Timm's advice to stop asking your customers the "typical" questions and instead ask them open-ended questions. Here's what Timm recommends: Don't Ask : How was everything? Can I get you something else? Did you find everything you need? Will that be all? Was everything satisfactory? Instead Ask : What else can I do for you? What else can I get for you? What else can I help you with? What else could we do to better serve you? How else can we be of help? These open-ended questions will let your customers really express their ideas, opinions and needs. Timm is the author of,  50 Powerful Ideas You Can Use To Keep Your Customers .