How To Use The Flexible Method During A Business Crisis

“Disasters and crises are inevitable, but businesses do not have to face them unprepared,” explains James Burstall, author of the new book, The Flexible Method: Prepare To Prosper In The Next Global Crisis.

Whether the crisis be global or not, this book offers a practical guide for business leaders on how to navigate a crisis and then emerge in better shape than prior to the crisis.

Burstall covers sixteen tried and tested methods to futureproof businesses. Among the sixteen are:

Collaborate and Connect
Lead with Calm Purpose
Gather Your Generals
Communicate, Communicate, Communicate
Protect Your Cash
Learn From History
Put Your People First
Seek Help
Supercharge Your Creativity
Rest, Reward, Review

The sixteen methods make up what Burstall calls, The Flexible Method.

“None of the Flexible Method is easy, but I will take you through it one step at a time. I truly believe that you can transform your future by reading this book and putting The Flexible Method into action,” says Burstall.

James Burstall

The book includes what Burstall describes as heartening stories from a wide range of people who put elements of the Flexible Method into action. “It changed their lives for the better,” adds Burstall.

Among the advice Burstall offers is that when a disaster strikes, he recommends you look beyond your organization for help. “The first place to turn when widening your circle externally is your sector or industry network. How are your peers responding? Are they facing similar problems? Is there something your industry or the government can do to help? If so, teaming up to create alliances will give you a stronger voice,” explains Burstall.

Burstall also recommends that when a crisis hits, that you gather your sharp brains around you and listen carefully. “Be humble. Some of their ideas will be better than yours—that is why you hired them in the first place. At a time of crisis, you are going to need the hive mind of your top team.”

And through it all, hold onto your core values and put your people first stresses Burstall.

Thank you to the book’s publisher for sending me an advance copy of the book.

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