- Make purpose a central focus.
- Instill purpose in others.
- Make employees comfortable with ambiguity.
- Turn good intentions into great results.
- Make it safe to fail (as well as prevail).
- Develop the next generation.
- Prepare yourself.
Today brings the new book, Effective: How To Do Great Work In A Fast-Changing World , by Melissa Swift . “Effectiveness is where employer and employee interests come together—you want to be great at accomplishing the goals of your job, and your employer wants that too,” explains Swift. “It’s also a place where we can bring together different organizational and developmental thinking to help move people to action.” In the book, Swift, founder of Anthrome Insight , draws on current research and provocative interviews with business and academic leaders to help readers understand how to be amazing in a working world seemingly designed to make us feel incompetent. Each chapter in Effective delivers actionable approaches, enabling readers to improve their daily work life immediately with a paradigm-shifting framework for thriving rather than merely coping in modern professional environments. The book serves professionals at every level of seniority, from e...

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