“Only you , as a senior leader, have the power to direct your company to continuous and sustainable success,” says Scott K. Edinger , author of the new book, The Growth Leader . “Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value. By reading the book, you'll learn how to ensure growth strategy is aligned at every level of your company, from boardroom initiatives to daily customer interaction. More specifically, you’l
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