Skip to main content

10 Leadership Experts Explain How To Lead During COVID-19

 

The following 10 leadership and business book authors answered this question for me:

  • Question: While we surely will find ourselves challenged by COVID-19 in the foreseeable future, what is the most important thing a leader can do as they lead their business/organization?

“Leaders have had some great opportunities as a result of COVID-19. Topping the list: hire the best people, not just the best people geographically convenient. The world just gave permission to have people working remotely. Take advantage. As a bonus tip, it is more important than ever to remember that your team is made of humans and this is an extremely difficult time for humans. Build in extra supports for your team.” -- Michael Solomon and Rishon Blumberg, co-authors of, Game Changer.

“First, don’t allow yourself to become so overwhelmed and distracted by the uncertainties—what you don’t know—that you lose sight of what you do know, and what you can control. Second, you must establish a protocol for maintaining high-structure, high-substance 1:1 dialogues with the individuals on your team. Don’t allow your communication to become increasingly disorganized, incomplete, or random.” -- Bruce Tulgan, Founder & CEO of RainmakerThinking, Inc., and author of, The Art of Being Indispensable at Work.

“The most important thing a leader can do during periods of significant change and times of uncertainty, like we’re experiencing now during the pandemic, is to listen to his or her people. A great deal has changed in employees’ work lives in a short time, so it’s more important than ever to have a pulse on how their views on the ideal work environment may be evolving. Do research with employees to understand their desires and concerns about the future of work, where they would work best, and why. We’re learning more about how employee wants are very diverse. Adapting to those differences will strengthen the capabilities of a team and organization. For every employee, consider what enhancements are needed for safety, productivity and wellbeing.” --David Grossman, Founder & CEO, The Grossman Group. For more advice on how to lead your organization through the pandemic, see Grossman’s new (free) ebook, 12 Tips for Employers to Navigate the Future World of Work.

“The most important thing a leader can do in this COVID-19 environment is to recognize that adversity represents their greatest opportunity to lead. People watch leaders very closely in a crisis. So, the way you treat them matters greatly. Empathy, flexibility, recognition and communication will go a long way to establishing you as a leader who creates trust. And trust is the most important ingredient to leadership success.” -- Walt Rakowich, former CEO of Prologis and author of, Transfluence: How to Lead with Transformative Influence in Today’s Climates of Change. 

“Be human. COVID-19 doesn't discriminate. It affects every person from executive to staff. We all experience the extra challenges, stresses and anxiety brought on by this pandemic – in addition to the regular stresses of life. When leaders try to shoulder the load in silence, it sends a message of isolation to the team, rather than strength and connection. But when leaders can admit ‘it's okay to not be okay’ and that all of us – even them – experience challenges, it allows the team to rally together, support one another and become resilient together.” -- Nathan Magnuson, Corporate Leadership Development Consultant, Facilitator, Coach and author of, Stand Out! and Ignite Your Leadership Expertise.

“While the direct impacts of COVID-19, including debt, small business failure, unemployment, poverty, and families rebuilding from significant personal losses are truly challenging, the deeper, long-term crises that pre-existed COVID-19, such as increasing disparity, climate change, unintended harms from technology, lost trust in institutions and failing leadership, have also been accelerated by the pandemic. The key requirement for leaders of any organization is to repair the damage from COVID-19 in a manner that creates the possibility to transform to a wholly new sustainable future; so, in other words, the challenge is to fix the shorter term issues and set up an approach to the long-term problems at the same time. The long-term is here today.” -- Blair Sheppard, Global Leader, Strategy and Leadership for the PwC network and author of, Ten Years to Midnight: Four Urgent Global Crises and Their Strategic Solutions.

“The natural tendency during times of uncertainty is to try to fix things and resort to telling people what to do. This almost always backfires because it misses the mark of what people really need and leaves a wake of negativity and resistance. Instead, the most important thing a leader can do in times of volatility and stress is to lead with compassion. Leaders have more opportunities to do this than they often realize but it requires deep self-awareness, a willingness to listen and connect with empathy.  The acronym, REACH2, is an easy way to remember what to do: 

R stands for resonance. Leaders need to connect with others in a way that is in tune with their thoughts and feelings. 

E is for empathy. We need to seek to understand instead of striving to be understood. 

A is about being aware of yourself and others. In order to lead effectively, we need to be dialed in to our assumptions, emotions and the impact of our behaviors. 

C represents connecting with compassion. When we lead from a place of compassion, we place the emphasis on others’ needs over our own and respond in resonant ways. 

H is about spreading hope. You help others to envision a brighter and better future when you spread hope which helps them to manage the stress.  

H refers to the power of humor. Remember to take your work seriously but not yourself too seriously.  Find ways to keep smiling and laughing. By keeping things light, you give permission to others to do the same.  

By leading with empathy, taking time to truly listen and fostering gratitude, leaders meet a deeply human need in all of us to be understood, appreciated and connected. And that boosts others’ ability to be resilient and open to new ideas and collaboration.” -- Ellen B. Van Oosten, co-author, with colleagues Richard E. Boyatzis and Melvin L. Smith, of the book, Helping People Change: Coaching with Compassion for Lifelong Learning and Growth.

“The most important thing a leader can do as they lead their business/organization into the foreseeable future is to stay focused on the “north star” versus being mired in noise. There are three ways to do this:

First, zoom “up and out” to see the North Star. The pandemic and its impacts are unfortunately not over. As leaders, we must continually find ways to lift ourselves out of the day-to-day and keep an eye towards macro-economic trends, possible disruptions towards supply chains, changes in customer behavior, and employee morale. It is critical to maintain a broad perspective and to think holistically. 

Second, redefine the North Star and ruthlessly prioritize. When COVID-19 initially hit, most leaders were in crisis management mode. Now, that time has worn on, we cannot go back to business as before. Continue to think boldly and innovatively about your company or team’s mission, strategy, and priorities. The adrenalin that the initial crisis brought is not sustainable and COVID-19 fatigue is real. Help your organization and team stay focused on what matters most. Progress is not the same as activity. 

Third, stay centered in your inner North Star. The last six months have been a roller-coaster with a wider range of emotions at the forefront. In any given week, you may have experienced everything from big wins to days of instability, frustration, and overwhelm. As a leader – how you show up and ‘who you be’ makes a difference. Be clear on the guiding principles which drive tough decisions. Be intentional in how you will execute and communicate those decisions. Ultimately, character matters. 

COVID-19 has brought a new set of unprecedented change and challenge. It has forced each of us to look in the mirror and ask: ‘who is the leader I want to be right now?’ As you look ahead to the foreseeable future, be a leader who stays focused on the north star by maintaining a broad perspective, being clear on priorities, and leading from a deep place of character and principles.” -- Amy Jen Su, author of the book, The Leader You Want to Be.

"The most important thing a leader can do in these uncertain and volatile times is to intensify their focus on the 'core triad' of success: strategyculture and execution. First, compress the strategy cycle. Institute the agility that is needed in a fast-changing environment. Next, connect with your team at a human level. Feeling respected, cared about and valued will help to relieve the uncertainty and anxiety that many are experiencing. Finally, commit to rigorous execution. Be firm on what needs to get accomplished, flexible on how it gets accomplished, and firm on evaluating what actually gets accomplished." -- Michael Canic, PhD and author of, Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win. 

“Invest in their team's continued technical and influential (soft) skill development. Many organizations worry about making a financial and time investment to train and bring out the best in their teams for fear they may leave – but the one thing that's even scarier is refusing to train them and they stay. If anything, COVID-19’s challenges have taught us the importance of having a team that's been training to weather storms and challenges outside of their control while maintaining a focus on how they can move the ball every day for the team goals. This isn't something that ‘just happens’ – it is a skill that is built over time through training.” -- Jake Thompson, Chief Encouragement Officer at Compete Every Day, and author of the book, Compete Every Day.

Comments

Popular posts from this blog

How To Find The Job You Love

In 2024, I named Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen , as the best new leadership book of that year.   The book is timely, incredibly practical, and immediately usable for any leader wherever they are on their leadership journey.   Through extensive research of more than 30,000 top leaders and proprietary data, Vanderbloemen identified in the book the twelve habits that the best of the best leaders have in common. These superstar leaders are the unicorns – highly desirable but that are difficult to find or obtain.   And now, Vanderbloemen followed up that gem of a book with another terrific book called, Work How You Are Wired: 12 Data-Driven Steps To Finding A Job You Love . It’s a great companion book to Be The Unicorn .   Those 12 steps align with these 12 personality traits/interpersonal habits: Fast Authentic Agile Solver Anticipator Prepared Self-aware Curious Connected Likeable Producti...

How To Master The Cycles Of Leadership: The Four Seasons

Whether you’re an aspiring leader, a newly appointed CEO, or a board member wanting to better steward your company’s performance, A CEO For All Seasons: Mastering The Cycles Of Leadership is the hands-on playbook you need – packed with practical, proven tips to help you navigate the four distinct phases of leadership.  “The journey of a CEO has a beginning, middle, and end, and the challenges leaders face early on are often far different than those midway through and near retirement, explain the authors of the book – Carolyn Dewar , Scott Keller , Vikram Malhotra, and Kurt Strovink .   “For us, the most apt analogy to describe these cycles is the four seasons of the year,” they add.  Spring : Stepping up - Preparing for the role. Summer : Transitioning into the role. Starting strong. Leading with impact. Fall : Navigating the middle years. Staying ahead. Sustaining momentum. Enhancing your learning. Future-proofing the organization. Winter : Transitioning out of the rol...

How To Align Sales And Marketing To Drive Company Success

Nearly 90 percent of startups will fail without ever reaching a point of positive return on investment. Founders and entrepreneurs are facing unprecedented challenges in pursuit of becoming one of the coveted 10 percent.   Who better to turn to for advice than the duo behind the most successful software IPO in history?   That is where Denise Persson and Chris Degnan come in, authors of the new book, Make It Snow .   During the nearly nine years they worked together at Snowflake, they built  one of the longest-running and most effective sales-marketing partnerships from the ground up, unifying  two historically divided groups in corporate America. Together, they took Snowflake from struggling startup to a tech powerhouse on par with Google and Amazon. Over the years, Snowflake surged to more than 9,000 employes and $3 billion in annual sales.   “Sales and marketing are often neglected in startups, with focus squarely placed on the engineerin...

How To Achieve Transformational Success For Leaders

The book,   Reinventing the Leader ,  is an inspiring account of the magic that can happen when a leader realizes they must undergo their own transformation in order to transform their organization.  This candid and practical book by  Guilherme  ( Gui) Loureiro , Regional CEO overseeing Walmex, Walmart Canada, and Walmart Chile (now Chairman of the Board for Walmex and Regional CEO for Canada, Chile, Central America, and Mexico), and his executive leadership coach  Carlos Marin  shows how even the most successful leaders must be open to personal change in order to transform their company. The book details how the pair pioneered a data-driven, customer-centric business transformation at Walmex—Walmart’s biggest division outside of the United States. “This book is a blueprint for transformational success for leaders in any business who find themselves facing the need to retool their own company’s systems and operations and energize and inspire an entire ...

How To Be An Inspirational Leader

Today, I bring back one of my most-read blog posts from 2017. It read as follows: At the end of each year, I select my choice for the  best new leadership book  for that year and then highlight that book on my blog. Well, we're only five months into 2017 and there is a new leadership book so good that I can't wait until year-end to share it with you. And it's likely to be among the select few options for best new leadership book of 2017. It's called,  The Inspiration Code , by  Kristi Hedges . Perhaps now more than any other time, the need for inspirational leadership is critical in the workplace. Filled with profound insights and compelling data and based on a commissioned survey on who and what inspires people, Hedges uncovers a set of consistent, learnable behaviors that dramatically enhance leadership success. And shows you  how to inspire those you lead. And, how to energize people every day . Kristi Hedges But, first, what exactly is inspiration? Hedges ex...

How To Lead Bigger

Anne Chow ’s book,  Lead Bigger , is about “where it all comes together.” By that, she means: Being driven by a compelling purpose and values, which are not platitudes, but rather lived. The goals are better decisions, improved performance, and ultimately a greater impact. Impact means you have the power to make real and enduring change for the better. Widening your perspective to have a greater performance and impact. Advancing work that matters. Developing a vital, innovative workforce that is both trusted and agile. Championing flexibility by embracing trust and empowerment for individuals, teams, and leaders alike.   Drawing from over three decades of experience, former CEO of AT&T Business Chow shares that leading bigger also means:   Embracing the whole of your team beyond the workplace : Seeing the value and potential of each individual—in the context of not only their work, but also their life.   Engaging in self-reflection : Demonstrating self-awareness ...

How To Become A Leader

Here’s another must-read book to add to your list as you transition from manager to leader. It’s  The Leap to Leader , by  Adam Bryant . As the creator of the iconic “Corner Office” column in the  New York Times , Bryant has spoken with more than a thousand leaders over the years about the challenges and nuances of leadership. Many of his discussions are included in his interview series on LinkedIn.  “The goal of this book is to provide an intensely practical guide to making that transition by sharing insights, stories, and approaches from hundreds of leaders to build the skills you will need to make the leap to leader,” explains Bryant.   He adds that the book is useful to everyone who is interested in leadership, regardless of where they are in their career.   The book covers:   The central paradox of leaders: selfless vs. self-centered. How to perfect the do-to-say ratio. Ways to navigate office politics. Tactics to making better decisions. The cruc...

How To See What’s Holding You Back As A Leader

What you don't see about yourself can hold you back as a leader. That's typical for many leaders. What we don't see is what we  can't  see: we have  blindspots . Your blindspots prevent you from achieving your greatest success.  “It turns out that we're often not great judges of ourselves, even when we think we are. Sometimes we're simply unaware of a behavior or trait that's causing problems,” explains Martin Dubin , author of the new book, Blindspotting: How To See What’s Holding You Back As A Leader . “Bottom line: until we uncover these blindspots, we can't move forward. The good news is that you can learn to do your own  blindspotting .”   “Most of us understand the idea of blindspots in a general sense—areas we can’t see, to take the term most literally, or places we have gaps that we may not even realize, to be a little more abstract,” says Dubin.  “But in the context of this book, I’m defining blindspots quite specifically: They are the par...

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership .  In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself.  It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust.  The more trust you develop, the stronger the relationship becomes.  In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability .  They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences