Skip to main content

10 Leadership Experts Explain How To Lead During COVID-19

 

The following 10 leadership and business book authors answered this question for me:

  • Question: While we surely will find ourselves challenged by COVID-19 in the foreseeable future, what is the most important thing a leader can do as they lead their business/organization?

“Leaders have had some great opportunities as a result of COVID-19. Topping the list: hire the best people, not just the best people geographically convenient. The world just gave permission to have people working remotely. Take advantage. As a bonus tip, it is more important than ever to remember that your team is made of humans and this is an extremely difficult time for humans. Build in extra supports for your team.” -- Michael Solomon and Rishon Blumberg, co-authors of, Game Changer.

“First, don’t allow yourself to become so overwhelmed and distracted by the uncertainties—what you don’t know—that you lose sight of what you do know, and what you can control. Second, you must establish a protocol for maintaining high-structure, high-substance 1:1 dialogues with the individuals on your team. Don’t allow your communication to become increasingly disorganized, incomplete, or random.” -- Bruce Tulgan, Founder & CEO of RainmakerThinking, Inc., and author of, The Art of Being Indispensable at Work.

“The most important thing a leader can do during periods of significant change and times of uncertainty, like we’re experiencing now during the pandemic, is to listen to his or her people. A great deal has changed in employees’ work lives in a short time, so it’s more important than ever to have a pulse on how their views on the ideal work environment may be evolving. Do research with employees to understand their desires and concerns about the future of work, where they would work best, and why. We’re learning more about how employee wants are very diverse. Adapting to those differences will strengthen the capabilities of a team and organization. For every employee, consider what enhancements are needed for safety, productivity and wellbeing.” --David Grossman, Founder & CEO, The Grossman Group. For more advice on how to lead your organization through the pandemic, see Grossman’s new (free) ebook, 12 Tips for Employers to Navigate the Future World of Work.

“The most important thing a leader can do in this COVID-19 environment is to recognize that adversity represents their greatest opportunity to lead. People watch leaders very closely in a crisis. So, the way you treat them matters greatly. Empathy, flexibility, recognition and communication will go a long way to establishing you as a leader who creates trust. And trust is the most important ingredient to leadership success.” -- Walt Rakowich, former CEO of Prologis and author of, Transfluence: How to Lead with Transformative Influence in Today’s Climates of Change. 

“Be human. COVID-19 doesn't discriminate. It affects every person from executive to staff. We all experience the extra challenges, stresses and anxiety brought on by this pandemic – in addition to the regular stresses of life. When leaders try to shoulder the load in silence, it sends a message of isolation to the team, rather than strength and connection. But when leaders can admit ‘it's okay to not be okay’ and that all of us – even them – experience challenges, it allows the team to rally together, support one another and become resilient together.” -- Nathan Magnuson, Corporate Leadership Development Consultant, Facilitator, Coach and author of, Stand Out! and Ignite Your Leadership Expertise.

“While the direct impacts of COVID-19, including debt, small business failure, unemployment, poverty, and families rebuilding from significant personal losses are truly challenging, the deeper, long-term crises that pre-existed COVID-19, such as increasing disparity, climate change, unintended harms from technology, lost trust in institutions and failing leadership, have also been accelerated by the pandemic. The key requirement for leaders of any organization is to repair the damage from COVID-19 in a manner that creates the possibility to transform to a wholly new sustainable future; so, in other words, the challenge is to fix the shorter term issues and set up an approach to the long-term problems at the same time. The long-term is here today.” -- Blair Sheppard, Global Leader, Strategy and Leadership for the PwC network and author of, Ten Years to Midnight: Four Urgent Global Crises and Their Strategic Solutions.

“The natural tendency during times of uncertainty is to try to fix things and resort to telling people what to do. This almost always backfires because it misses the mark of what people really need and leaves a wake of negativity and resistance. Instead, the most important thing a leader can do in times of volatility and stress is to lead with compassion. Leaders have more opportunities to do this than they often realize but it requires deep self-awareness, a willingness to listen and connect with empathy.  The acronym, REACH2, is an easy way to remember what to do: 

R stands for resonance. Leaders need to connect with others in a way that is in tune with their thoughts and feelings. 

E is for empathy. We need to seek to understand instead of striving to be understood. 

A is about being aware of yourself and others. In order to lead effectively, we need to be dialed in to our assumptions, emotions and the impact of our behaviors. 

C represents connecting with compassion. When we lead from a place of compassion, we place the emphasis on others’ needs over our own and respond in resonant ways. 

H is about spreading hope. You help others to envision a brighter and better future when you spread hope which helps them to manage the stress.  

H refers to the power of humor. Remember to take your work seriously but not yourself too seriously.  Find ways to keep smiling and laughing. By keeping things light, you give permission to others to do the same.  

By leading with empathy, taking time to truly listen and fostering gratitude, leaders meet a deeply human need in all of us to be understood, appreciated and connected. And that boosts others’ ability to be resilient and open to new ideas and collaboration.” -- Ellen B. Van Oosten, co-author, with colleagues Richard E. Boyatzis and Melvin L. Smith, of the book, Helping People Change: Coaching with Compassion for Lifelong Learning and Growth.

“The most important thing a leader can do as they lead their business/organization into the foreseeable future is to stay focused on the “north star” versus being mired in noise. There are three ways to do this:

First, zoom “up and out” to see the North Star. The pandemic and its impacts are unfortunately not over. As leaders, we must continually find ways to lift ourselves out of the day-to-day and keep an eye towards macro-economic trends, possible disruptions towards supply chains, changes in customer behavior, and employee morale. It is critical to maintain a broad perspective and to think holistically. 

Second, redefine the North Star and ruthlessly prioritize. When COVID-19 initially hit, most leaders were in crisis management mode. Now, that time has worn on, we cannot go back to business as before. Continue to think boldly and innovatively about your company or team’s mission, strategy, and priorities. The adrenalin that the initial crisis brought is not sustainable and COVID-19 fatigue is real. Help your organization and team stay focused on what matters most. Progress is not the same as activity. 

Third, stay centered in your inner North Star. The last six months have been a roller-coaster with a wider range of emotions at the forefront. In any given week, you may have experienced everything from big wins to days of instability, frustration, and overwhelm. As a leader – how you show up and ‘who you be’ makes a difference. Be clear on the guiding principles which drive tough decisions. Be intentional in how you will execute and communicate those decisions. Ultimately, character matters. 

COVID-19 has brought a new set of unprecedented change and challenge. It has forced each of us to look in the mirror and ask: ‘who is the leader I want to be right now?’ As you look ahead to the foreseeable future, be a leader who stays focused on the north star by maintaining a broad perspective, being clear on priorities, and leading from a deep place of character and principles.” -- Amy Jen Su, author of the book, The Leader You Want to Be.

"The most important thing a leader can do in these uncertain and volatile times is to intensify their focus on the 'core triad' of success: strategyculture and execution. First, compress the strategy cycle. Institute the agility that is needed in a fast-changing environment. Next, connect with your team at a human level. Feeling respected, cared about and valued will help to relieve the uncertainty and anxiety that many are experiencing. Finally, commit to rigorous execution. Be firm on what needs to get accomplished, flexible on how it gets accomplished, and firm on evaluating what actually gets accomplished." -- Michael Canic, PhD and author of, Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win. 

“Invest in their team's continued technical and influential (soft) skill development. Many organizations worry about making a financial and time investment to train and bring out the best in their teams for fear they may leave – but the one thing that's even scarier is refusing to train them and they stay. If anything, COVID-19’s challenges have taught us the importance of having a team that's been training to weather storms and challenges outside of their control while maintaining a focus on how they can move the ball every day for the team goals. This isn't something that ‘just happens’ – it is a skill that is built over time through training.” -- Jake Thompson, Chief Encouragement Officer at Compete Every Day, and author of the book, Compete Every Day.

Comments

Popular posts from this blog

Seven Ways To Stay Motivated

To learn how to stay motivated, read High-Profit Prospecting , by Mark Hunter . It's a powerful read that includes counter intuitive advice and cutting-edge best practices for sales prospecting in today's business world. Today, I share one of my favorite sections of the book where Hunter describes his seven things motivated people do to stay motivated : Motivated people ignore voices in their lives . These might be people in the office and friends who have bad attitudes. They're out there, and if you're not careful, they'll control you, too. Motivated people associate with highly motivated people . Just as there are negative people in the world, there are also positive people. Your job is to make sure you spend as much time with the positive people as possible.  Motivated people simply look for the positive in things . Positive people count it an honor to live each day, learn from others, and impact positively those they meet. Positive people take great satisfaction...

Six Leadership Actions To Leverage Employees' Differences To Strengthen Teams

The new book, All The Difference: Six Leadership Actions To Bridge Perspectives, Strengthen Teams, and Create Value , teaches how leaders can turn their team's individual differences into deeper trust, greater creativity, and winning results.   “The greatest risk of unmanaged difference isn’t conflict: it lies in the ideas, insights, and opportunities that may never surface,” explain the book’s authors, Susan MacKenty Brady , Stuart D. Kliman , and Lt. Gen. (Ret.) Leslie C. Smith .   They suggest that you look around your team to fully see people with different communication styles, perspectives, cultural norms, and capabilities. These differences are expressed in all kinds of ways, such as casual gestures in a meeting, a colleague's opinion on a current event, or an intense work style.   Often, those differences can lead to friction, even conflict. You may try to manage around them. But, for you and your organization to fully leverage the strengths of your team’s diffe...

How To Improve Your Connection Skills

"Connection is what transforms a dog-eat-dog environment into a sled-dog team that pulls together," says  Michael Lee Stallard , author of the book,  Connection Culture . "Connection builds an emotional bond that promotes trust, cooperation, and esprit de corps among people in the workplace." Based on  shared identity, empathy, and understanding , connection moves primarily self-centered individuals toward group-centered membership. "Without that sense of connection, employees will never each their full potential," states Stallard. The  10 ways you can improve your connection skills  are to: Recognize varying connection needs Be present in conversations Develop the ability to empathize Develop the habit of emphasizing positives Control your tone of voice Negotiate with the mindset to solve a problems rather than to win Provide autonomy in execution Learn to apply the five languages of appreciation  Apologize when you make a mistake Deve...

How Great Leaders See Differently

“Your decisions are only as good as the world you can see,” explain the authors of the new book, The Panoramic Leader: How Great Leaders See Differently . “And in a rapidly shifting business landscape, the most successful leaders learn to see more.”   Authors Cornelia Choe and Marshall Goldsmith explain that talented leaders don’t fail for lack of intelligence or experience. Instead, they fail because they make decisions based on a partial view of their environment and miss critical insights.   As you read the book, you’ll learn that panoramic intelligence is about training yourself to see through more than just your own lens. It’s learning to consider the perspectives of the full range of stakeholders who affect your company—including ones who wouldn’t traditionally be considered in stakeholder profiles. It’s about stepping back to see the bigger picture.   Choe and Goldsmith explain further that panoramic leadership consists of three lenses:   Inner Lens – How...

The Science And Secrets Of High-Performing Teams

Ron Friedman ’s new book, Superteams , is the best book about teams and team building that I have ever read and have reviewed on my blog. It’s all about what the best teams do differently.   It’s packed with counterintuitive insights, surprising science, and real-world lessons "from the most comprehensive study of elite groups ever conducted" reports Friedman. Read through it once and then keep it handy to refer to repeatedly. The 50-plus strategies for how a team does its best work are invaluable.   Friedman surveyed thousands of teams and pinpointed the precise habits that separate the best from the rest. He reports that “the results upend everything we think we know about teamwork. It turns out that the most successful teams aren't the ones that collaborate most, get along best, or put in the longest hours.”   What really sets them apart, according to Friedman, is the way they:   Manage their energy and attention. Bring out the best in one another. Keep improving...

How To Lead In An Era When Everything Is Being Displaced

  Today, leaders are caught in a cascade of contradictions. The technology that promises unprecedented capability also delivers unprecedented doubt. Artificial Intelligence (AI) makes everything faster, cheaper, and more capable. It also makes the most fundamental question of leadership unavoidable:  what are humans actually for?  You did not choose this moment. But you are responsible for who you and your organization become in it.   In  Re-Placed: Answering The Call Of Leadership In The Age Of AI , leadership strategist and CEO Kari Zeller offers something rare in the AI conversation: a leadership book that starts with the human, not the technology.   “The arrival of artificial intelligence doesn't have to displace us,” explains Zeller. “But it will, unless we learn to  re-place  ourselves first—to consciously reposition who we are, how we lead, and where we create value in a world where intelligence is no longer ours alone.”   “Being re...

Be The Leader You Want To Be

“By focusing in specific ways on five key leadership elements— Purpose, Process, People, Presence, and Peace —you can increase your time, capacity, energy, and ultimately your leadership impact,” explains  Amy Jen Su , author of the book,  The Leader You Want To Be: Five Essential Principles for Bringing Out Your Best Self—Every Day . Su shares both Western management thinking and Eastern philosophy to provide a holistic yet hands-on approach to becoming a more effective leader with less stress and more equanimity. She draws on rich and instructive stories of clients, leaders, artists, and athletes. And, she focuses on three foundational tenets: s elf-care, self-awareness, and personal agency . Most important, Su explores in depth, chapter-by-chapter the  Five Ps : Purpose  – Staying grounded in your passions and contributions, doing your highest and best work that has meaning and is making a difference. Process  – Relying on daily practices and routines that ho...

Daily Intentions For Leaders

Everyone can benefit from the book, Dear Friend , which features bite-sized, daily notes for contemplation, inspiration, connection, and clarity. Busy and stressed business leaders can particularly benefit from the 365 profound, heartfelt reflections from author Michelle Maros , founder of Peaceful Mind Peaceful Life and cohost of the podcast, Life Happens with Barb and Michelle .   Dear Friend invites readers to go deep and use the notes as a daily practice that compounds over time, nurturing strength, resilience, and clarity.   In just a few minutes each day, this book will offer you a daily reprieve when you feel burned out, beaten down, or overwhelmed by the strains and stresses of modern life.   The heart of Dear Friend began in the quiet mornings Michelle shared with her mom, Barb. Every day, they would sit together, reading affirmations or passages from Barb’s beloved books. These small rituals—simple but powerful—set the tone for each day, grounding them in g...

Your 2026 New Year's Resolutions Check-in

  Yikes. It's nearly August. Hopefully, you've mastered or are achieving good progress with your New Year's resolution(s) for 2026.  If you need another resolution to tackle this year or haven't yet selected one, now is a good time to review this list below.  New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consensus after each decision point during a meeting Pr...

Know When To Change Your Decision

Leaders make decisions. Good leaders are willing to modify their decisions as changing circumstances and data dictate. If you are stubborn about a decision and think that tweaking your decision will be a sign of weakness, think again. In fact, just the opposite is true. Often, circumstances change and new information becomes available after a decision has been made. If that takes place it is a sign of strength to modify your decision to fit the new situation.