The Essential Core Components Of Storytelling

Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Choy. "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy:

  • Structural: A story has a beginning, middle, and end.
  • Elemental: A story often has elements including a hero, challenge, journey, resolution, change, and call to action.
  • Authentic: A story reveals a genuine part of the teller, which elicits emotion in the audience.
  • Strategic: A story sparks an audience's imagination, causes them to relate to the situation in the story, and motivates them to act.


Popular posts from this blog

How To Lead Using The 10 Essential Elements Of Dignity

The CEO Test

Sample Of Solid Business Guiding Principles

6 Ways To Seek Feedback To Improve Your Performance In The Workplace

How To Reclaim Your Time

Good Sample Business Principles

Seven Ways To Delight Your Customers

Effective Listening: Do's And Dont's

Productive People Do This

Eight Company Culture Guidelines