The Essential Core Components Of Storytelling

Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Choy. "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy:

Structural: A story has a beginning, middle, and end.

Elemental: A story often has elements including a hero, challenge, journey, resolution, change, and call to action.

Authentic: A story reveals a genuine part of the teller, which elicits emotion in the audience.

Strategic: A story sparks an audience's imagination, causes them to relate to the situation in the story, and motivates them to act.

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Eric Jacobson On Management And Leadership

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