How To Become A Rainmaker


How To Become A Rainmaker is a quick, instructional book that reveals the rules for getting and keeping customers and clients. Written by Jeffrey J. Fox, the handbook format provides you the best approaches to take to become a true rainmaker – one who brings clients, money, business, or even intangible prestige to an organization. 

One of the real gems in the book is Fox’s The Rainmaker’s Credo, which includes: 

  • Cherish customers at all times.
  • Treat customers as you would your best friend.
  • Listen to customers and decipher their needs.
  • Make (or give) customers what they need.
  • Teach customers to want what they need.
  • Make your product the way customers want it.
  • Get your product to your customers when they want it.
  • Give your customers a little extra, more than they expect.
  • Thank each customer sincerely and often.


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