Goals For A Nonprofit Fundraiser And Development Executive

If you are stumped for how to write performance appraisal goals for a particular title and role in your organization, buy Paul Falcone's book, 2,600 Phrases for Setting Effective Performance Goals.

Falcone devotes about a third of the 200-page book to lists of goals for all types of titles and roles in a variety for organizations and companies -- including, this list of performance appraisal goals for a nonprofit fundraiser and development executive:

Develop effective strategies for donor engagement and the solicitation of top prospects.
Research, identify, and cultivate individual, corporate, and foundation donors.
Devise and implement strategies for donor cultivation.
Drive the necessary development efforts to meet the organization's annual revenue goals.
Create and manage a portfolio with an emphasis on corporations and individual giving.
Develop strategies to approach large multinational corporations regarding national gifts.
Maximize opportunities for cultivating and soliciting major individual, corporate, and institutional donations.
Ensure that your staff consistently prepares gift acknowledgements for all donations.
Develop database systems to track and monitor donor and prospect histories.
Regularly analyze the cost-effectiveness of the organization's planned giving program.
Establish an annual fundraising event to support the endowment fund.
Secure funding through the timely submissions of well-researched fundraising proposals and grant requests.
Develop recognition programs that encourage donor renewal and upgrade.
Identify and cultivate major donor prospects from the annual giving donor base.
Develop and maintain ongoing relationships with major donors via personal solicitation.
Develop and execute the annual fundraising plan.
Work closely with the board of directors to achieve established short- and long-term fundraising revenue goals.
Work collaboratively with volunteers on events and solicitations.

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