The Best Presentations Have Stories

Joey Asher's 100-page book, 15 Minutes Including Q&A provides a "plan to save the world from lousy presentations," proclaims Asher.

In chapter 8, Asher explains that the best presentations have stories and if you want to be a good speaker, you need to know how to tell an effective story.

Asher's formula is:

Start with the point. You don't want people wondering why you're telling them a story.
Tell the story chronologically.
Keep your story tight and on point, but give some details.
Make your story personal to you.
Remind your audience of the point at the end.
Keep your story to between 30 and 60 seconds.

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