The Best Presentations Have Stories


Joey Asher's 100-page book, 15 Minutes Including Q&A provides a "plan to save the world from lousy presentations," proclaims Asher.

In chapter 8, Asher explains that the best presentations have stories and if you want to be a good speaker, you need to know how to tell an effective story.

Asher's formula is:
  • Start with the point.  You don't want people wondering why you're telling them a story.
  • Tell the story chronologically.
  • Keep your story tight and on point, but give some details.
  • Make your story personal to you.
  • Remind your audience of the point at the end.
  • Keep your story to between 30 and 60 seconds.

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