"Sponsors are not mentors. Sponsors are powerful leaders who see potential in you and, provided you give them 110 percent, will go out on a limb to make things happen for you," explains author Sylvia Ann Hewlett in her new book, Executive Presence.
She adds that because sponsors have a vested interest in how you turn out (your reputation now being linked with their own), they will give you the kind of feedback that mentors can't or won't.
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