How To Embrace Change

If you want to learn how to more effectively embrace change, read Build For Tomorrow, by Jason Feifer, Editor in chief of Entrepreneur magazine and host of the podcasts Build For Tomorrow and Problem Solvers.

“My book is for anyone facing down an uncertain future, as well as a practical guide for every entrepreneur and aspiring entrepreneur,” says Feifer.

Organized around the four phases of change, Feifer shares personal insights and learnings from his interviews with success entrepreneurs and changemakers who have experienced tectonic shifts in work, culture, and life.

The four phases of change are:

Panic
Adapt
New Normal
Wouldn’t Go Back – When we gain something so new and great that we wouldn’t want to go back to a time before we had it.

“Change is coming. It’s here. It cannot be stopped! And when it comes for us, we really only two choices – to embrace it, or to fight a losing fight,” explains Feifer.

Therefore, Feifer teaches that:

When in the Panic phase of change, pause when other panic.
Next, in Adaptation, change first or, better yet, before you have to.
Within the New Normal phase, lead the charge to change.
And, finally, in the Wouldn’t Go Back phase, seize new opportunities.

By reading the book, you’ll learn in great detail how to accelerate the change process—lessen your panic, adapt faster, define the new normal, and thrive going forward.

Jason Feifer

Feifer answers these questions for us:

Question: Of the four phases of change, which is typically the most difficult for people to work through and why?

Feifer: You'd think it would be Panic, but here's the thing about that phase: Everyone knows that panic feels terrible, so they'll do whatever they can to stop feeling that way. That's why I think the hardest phase is really New Normal — because that's where we get comfortable again, and people love comfort. A lot of people stop evolving at New Normal; they don't push themselves to make that extra step, and really challenge the way they work and live.

Question: Change is one of the most difficult things for people. Do you believe the pandemic helped demonstrate to people that change can be good? And will that learning carry forward?

Feifer: It definitely demonstrated that. I don't mean to discount loss and tragedy, which of course happened, but it is also true that many people and companies experienced tremendous growth. So, what happens next time these people confront change? I hope they'll remember this moment and feel more empowered, but they'll also have to be careful not to fall into the "This Time Is Different" mindset. It happens all the time — we know that change helped us before, but now we see a new change and we think this time is different. But it's not. Yes, every change looks and feels a little different, but the experience and potential are ultimately the same.

Question: What is your biggest piece of advice to readers who want to be more forward thinking?

Feifer: Consider why change is so hard. Here's my theory: We often equate it with loss, and loss is so much easier to see than to see gain. We know what we're comfortable with, and therefore we know what we'll lose -- and because we want to see the future, we start to extrapolate that loss? We think: "I'll lose this, and then I'll lose this, and then I'll lose that..."

But, that's not how it works. Change leads to gain too, and that's much harder to see. So we need to start training ourselves to not only trust that there's gain, but also to start extrapolating the gain: To say, "this could lead to that, which will provide me with that, which will..."

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

How To Improve The Way Teams Think, Collaborate And Make Decisions Under Pressure

“Great decisions don’t happen by accident—they happen by design,” shares Dr. Ricardo Valerdi , author of the new book, The Five-Tool Team: Bringing Out The Best In People To Make Better Decisions . This book is not about finding perfect answers. It is about building a framework that allows you to make good decisions repeatedly, even when conditions are imperfect, information is incomplete, and outcomes are uncertain. More specifically, Valerdi reveals a practical framework for improving the way individuals and teams think, collaborate, and make decisions under pressure. Drawing on lessons from sports, business, engineering, and real-world experience, Valerdi shows how the most effective leaders build teams that question assumptions, analyze consequences, and make choices grounded in clarity rather than instinct or urgency. “Writing this book has been a phenomenal journey that started in 2018 when I was a visiting professor at the United States Military Ac...

How To Build A High Performing Sales Team

Based on Stephanie Friedman 's 20 years of sales experience, her new book, Built to Grow: A Handbook For High-Performance Sales Teams , is the perfect step-by-step, go-to-market field guide for startup founders. Friedman offers readers a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days. The book is divided into three phases of startup growth— Experiment, Build, and Scale. Within each of the three phases, Friedman covers: Sales Playbook Hiring Revenue Management Customer Success Compensations Culture Internal Collaboration Some of my favorite takeaway tips from the book include: No matter how experienced your salespeople are, any high-performing sales organization should follow one simple but important rule: No call without an agenda. This helps reinforce the necessary discipline around call preparation and ensures your customers have the best possible experience when talking to your...

How To Be A Tough Enough Leader

Tomorrow brings a compelling and timely book about how tough enough you need to be as a leader to lead your team to greatness without being a jerk. The book is Tough Enough , by leadership coaches John Baird and Matt Hunter . The authors explain that building a high-performing team requires a new form of toughness―not based on bullying and bravado, but rather pushing for exceptional results in a way that is firm, fair, and respectful. Drawing on decades of coaching top CEOs, elite founders, and ambitious leaders, Baird and Hunter break down seven specific habits that define the strongest, most effective leaders, from being clear about the company culture to strategically unleashing emotional thunder. They set the record straight on when to prioritize understanding and empathy, when it’s time to be direct―and, most importantly, how to do both at the same time. Their no-nonsense approach gives readers the tools to calibrate their toughness and compassion in a ...

How To Become A Catalyst CEO

Catalyst leaders are individuals who accelerate decision-making, empower teams, and spark innovation. To improve your catalyst leadership skills, you’ll want to read the new book by Constantine G. Alexandrakis , which provides a hands-on guide for building leadership teams and cultures that ignite business transformation. The book is The Catalyst CEO: Why CEOs Can’t Lead Transformation Alone―And What The Best Do Instead . Drawing on decades of experience advising world-leading companies, Alexandrakis challenges the cult of the hero CEO and offers a powerful new paradigm on what it truly takes to make business transformation happen―and stick. Alexandrakis defines transformation as more than change. “It’s a deliberate reinvention of how a company creates value through its people, its business model, and its place in the world.” He adds that “Real transformation depends on teams that are willing to argue clearly, and directly, while still finding a way to decide and move ...

Six-pillar Roadmap For How To Move From Merely Surviving To Truly Mattering

In the new book, The Mattering Effect: Creating A Life Of Meaning And Worth , podcaster and author John R. Miles reframes today’s most common struggles and empowers individuals and institutions alike to break bad habits and reclaim a sense of worth and belonging. “Organizations have spent the last decade chasing 'engagement' and 'psychological safety,' yet global productivity is stalling and 60% of employees report they do not feel valued in the places where they spend their days,” shares Miles. He calls this “The Great Erasure”—a condition where high-achievers become highly visible to the organization while becoming invisible to themselves. In addition, Miles argues that many of today’s most common struggles—burnout, anxiety, loneliness, and disengagement—are not personal failures or mindset problems. They are the result of unmattering: the gradual erosion of felt significance within modern systems that reward performance while overlooking presence. Fortu...

High-Performing Teams Are Made Of This

According to Ron Ricci and Carl Wiese, authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics: People have solid and deep trust in each other and in the team's purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks. Everyone understands both team and individual performance goals and knows what is expected. Team members actively diffuse tension and friction in a relaxed and informal atmosphere. The team engages in extensive discussion, and everyone gets a chance to contribute--even the introverts. Disagreement is viewed as a good thing and conflicts are managed. Criticism is constructive and is oriented toward problem solving and removing obstacles. The team makes decisions when there is natural agreement--in the cases where agreement is elusive, a decision is made by the team lead or executiv...

The Seven Dimensions Of Career Development

Seventy percent of U.S. employees report being at least somewhat likely to leave their current employer for another with a reputation for investing in employee learning and development, according to a Harris Polls study and as called out in the new book, Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive , by Julie Winkle Giulioni . “Career development, growth, and learning are among the top reasons employees accept, remain in, and/or leave a role,” states Winkle Gioulioni. And, “if you take nothing else from my book, I hope it’s this: The time-honored tradition of defining career development in terms of promotions, moves, or title changes is dead,” adds Winkle Giulioni. Therefore, she recommends leaders consider that there are seven other dimensions that can be developed through one’s career . “And when employees take off their blinders and become aware of the other viable and valuable ways they can grow, my research suggests that the promo...

3 Things To Avoid When You Give Your Next Speech

If you don't want to get your speech off to a bad start, the communications experts at Speechworks suggest you: Don't apologize (particularly about your anxiety or lack of preparation. Apologies put your audience on the defensive. Don't start by telling a joke (which may not be all that funny, or is irrelevant, or that may even be offensive to someone in your audience). Don't beat around the bush (including, don't list off a lot of people you want to thank. Don't waste your audience's valuable time) Instead: If you need to deal with your anxiety, practice like crazy . Rehearse particularly your first line over and over. Start your presentation by laying out for your audience a key issue that they are facing in their business . If you must thank someone, do it at the end, or thank your introducer briefly, pause, and then start right into the meat of your message .

Book Review: The Elephant In The Room

Diana McLain Smith's new book, The Elephant in the Room , explains how relationships make or break the success of leaders and organizations. It's not a light right. For those who really want to understand relationships, however, this book, based on Smith's clinical research and a wealth of in-depth observational studies, is both insightful and worth the effort. Smith explains that when people click or clash, we typically chalk it up to chemistry and leave it at that. But, she knows there are many dynamics within that relationship that need understanding by a leader to create success. In fact, she says it's possible to identify and analyze the seemingly mysterious ingredients that go into the makings of a relationship. And, given the right tools, it's possible to understand what happens when a relationship forms, and then to actually anticipate what might happen next . That anticipation is critical, claims Smith. Smith also shows read...

Proven Strategies For Keeping Teams Focused During Times Of Uncertainty

“Crisis leadership is not only about operational efficiency—it is fundamentally human-centered. Leaders who communicate openly, prioritize safety, listen empathetically, and empower teams can sustain trust, engagement, and performance, even in life-threatening circumstances. Organizations that maintain this balance are not only surviving—they are building for the future,” explain the authors of the new book Against The Storm: How True Leaders Prevail When The World Shakes . The authors and leadership experts Tom Kolditz and Mariana Khomitska share in their book a practical framework that can be applied across industries and roles. “One of the primary purposes of our book is to pass along leadership tools for crisis management,” explain the authors. “Effective crisis management is fundamentally about reducing uncertainty to restore a sense of control and stability." Key strategies focusing on minimizing the effects of uncertainty a...

Eric Jacobson On Management And Leadership

Search This Blog