A Playbook For How Women Advance Within Business

Describing the new book, In Her Own Voice, by Jennifer McCollum, Anne Chow (former CEO of AT&T Business) says that “for women, the book does a beautiful job of explaining not just what to do to advance in your career, but also what to expect. For leaders, it helps you recognize the gap between what you think women seeking advancement want and what they really need.”

Chow adds, “the book is based on the experiences of tens of thousands of women, with guidance that is applicable to every one of us, no matter where we are on our own unique journey.”

McCollum divides her book into three parts:

Understanding the hurdles to women’s advancement
Overcoming the hurdles
Eliminating the hurdles

She professes that women have unique gifts and abilities. “Businesses need talented women, now more than ever. We need to do everything possible to engage, develop, and inspire them—and to advance them into leadership roles, all the way to the C-suite and board positions, if they so choose.”

"Statistics show that companies with women represented at the top are 50 percent more likely to outperform their peers; they create better client retention, organic growth, and profit,” she adds.

McCollum explains that women leaders perform better, stay at their companies longer, and advance in their careers when organizations properly address these four critical dimensions:

Culture: Do women feel valued and respected within the organization?

People Systems & Processes: Do women have equal opportunities in people systems like the hiring process, access to stretch assignments, or promotions and sponsorship?

Executive Action: Are executives really committed to inclusivity and taking action to support and sponsor women?

Leadership Development: Do women have access to effective development?

Beyond what organizations can and should do to advance women, some of the pro-active actions McCollum recommends women take include the following to build your recognized confidence:

Tell someone more senior than you about an accomplishment of yours.
Consider self-promotion part of your job.
Regularly schedule an informal chat with someone senior to you to discuss your future.
Send your boss an email detailing one accomplishment of yours from the week.
Ask to lead an initiative with the rationale that you are very good at that initiative.
Tie your self-promotion to the value to the organization.

Further actions you can take, says McCollum, are ways to build your brand and presence:

Write out five words that describe what you want your brand to be. For example, how do people benefit from working with me? What advice or help do people come to me for? What do I do that makes me stand out from everyone else?

Then, text three people you work with who know you well and ask them for a few words that describe who you are at work.

Next, compare the two lists. And consider:

Is my perception of my brand accurate?
Do others see me the way I want to be seen?
What could be causing a disconnect (if there is one)?
What evolution should I consider for my brand?

Furthermore, McCollum suggests you include these types of individuals in your network that you use to provide operational, personal, and strategic advice:

Senior executive in your organization

Sponsor
Partner
Mentor
Coach
Connector
Industry Insider
Idealist
Realist

“Here’s the hard truth: women can do our part in overcoming the hurdles to advancement, but we can’t do it alone. Our organizations need to evolve alongside us,” says McCollum.

Jennifer McCollum

This book will help women quiet their inner critic, discard biases, build confidence, and gain clarity about the future. It also shows businesses how to attract the best and brightest women to their leadership ranks, help them maximize their gifts and talents, and retain them over time.

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

Business And Life Lessons From Entrepreneur Miguel Leal

What I like most about Miguel Leal ’s memoir, aside from its overall compelling and inspiring information, are the business and life lessons he shares. Those lessons are found throughout his recently released memoir, The House That Cheese Built . The book is a quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope. Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal’s great successes were matched by a variety of ...

Twenty-five Of My Favorite Leadership Quotes

All year during 2012, I collected my favorite quotes about leadership from Twitter. When the year ended, I published the list. So, for today's leadership flashback , among the thousands of tweets and retweets on Twitter about leadership during 2012 these 25 were my favorites. A mix of advice from some unknown individuals along with many from leadership book authors and famous leadership experts, and a few from past U.S. presidents and current-day athletes. Great leaders know the power of asking questions. Lead with your heart, not just your head. Learn to let go of fear and embrace the unknown. People are much more impressed by your potential than by your track record. Smart leaders use the power of stories whenever they have important messages to convey. To be effective, leaders have to close the conversational gap with their employees. One of the tests of leadership is the ability to recognize a problem before it becomes an emergency -- Arnold Glasow Managers...

How To Uncover Your Blindspots To Become A Better Leader

What you don't see about yourself can hold you back as a leader. That's typical for many leaders. What we don't see is what we can't see: we have blindspots . Your blindspots prevent you from achieving your greatest success. “It turns out that we're often not great judges of ourselves, even when we think we are. Sometimes we're simply unaware of a behavior or trait that's causing problems,” explains Martin Dubin , author of the new book, Blindspotting: How To See What’s Holding You Back As A Leader . “Bottom line: until we uncover these blindspots, we can't move forward. The good news is that you can learn to do your own blindspotting .” “Most of us understand the idea of blindspots in a general sense—areas we can’t see, to take the term most literally, or places we have gaps that we may not even realize, to be a little more abstract,” says Dubin. “But in the context of this book, I’m defining blindspots quite specifically: They are...

Helping People Win At Work

Here are some of my favorite pieces of advice from Ken Blanchard's and Garry Ridge's book, Helping People Win at Work : All good performance starts with clear goals. Continually planning and executing without the value of review and learning can blindside you. You don't want to save up feedback until somebody fails. It's amazing how much more you learn when you admit you don't know. If you can't measure something, you can't manage it. The key to developing people is to catch them doing something right. Whenever you attempt to influence someone else's beliefs, thinking, or behavior, you're engaging in leadership. A compelling vision tells people who they are, where they are going, and what will guide their journey.

Full Engagement By Brian Tracy

Best-selling author Brian Tracy's book, Full Engagement , provides practical advice for how to inspire your employees to perform at their absolute best. He explains that above nearly every measure, employees' most powerful single motivator is the "desire to be happy." So, Tracy teaches you how to make your employees happy by: Organizing their work from the first step in the hiring process through the final step in their departure from your company so they are happy with you, their work, their coworkers, as well as in their interactions with your customers, suppliers and vendors. Full Engagement includes these chapters and topics: The Psychology of Motivation Ignite the Flame of Personal Performance Make People Feel Important Drive Out Fear Create That Winning Feeling Select The Right People Internal Versus External Motivation At a minimum, Tracy suggests that managers do the following when managing their employees : Smile Ask questions Listen ...

The Three Pillars Of Executive Presence

After two years of research, forty focus groups and a national survey, author Sylvia Ann Hewlett contends the three pillars of Executive Presence are: How you act ( gravitas ) How you speak (communication ) How you look ( appearance ) All three work together to help you telegraph (signal) to others that you have what it takes and that you're star material. "One thing to note at the start is that these pillars are not equally important--not by a long shot," explains Hewlett. "Gravitas is the core characteristic." And according to the senior leaders that Hewlett researched the top aspects of gravitas are : Confidence and "grace under fire" Decisiveness and "showing teeth" Integrity and "speaking truth to power" Emotional intelligence Reputation and standing/"pedigree" Vision/charisma In her book, Executive Presence , she teaches how to act, communicate and look your best while avoiding the most comm...

The Inspiration Code

At the end of each year, I select my choice for the best new leadership book for that year, and then highlight that book on my blog. Well, only five months into 2017, I had already found a new leadership book so good that I couldn't wait until year-end 2017 to share it. Reflecting back, and sharing again, that book is, The Inspiration Code , by Kristi Hedges . Perhaps now more than any other time, the need for inspirational leadership is critical in the workplace. Filled with profound insights and compelling data, and based on a commissioned survey on who and what inspires people, Hedges uncovers a set of consistent, learnable behaviors that dramatically enhance leadership success. And, shows you how to inspire those you lead. And, how to energize people every day . Kristi Hedges But, first, what exactly is inspiration? Hedges explains that psychology professors Todd Thrash and Andrew Elliot have determined that inspiration is :...

The Rainmaker's Credo

How To Become A Rainmaker is a quick, instructional book that reveals the rules for getting and keeping customers and clients. Written by Jeffrey J. Fox , the handbook format provides you the best approaches to take to become a true rainmaker – one who brings clients, money, business, or even intangible prestige to an organization. One of the real gems in the book is Fox’s The Rainmaker’s Credo , which includes: Cherish customers at all times. Treat customers as you would your best friend. Listen to customers and decipher their needs. Make (or give) customers what they need. Teach customers to want what they need. Make your product the way customers want it. Get your product to your customers when they want it. Give your customers a little extra, more than they expect. Thank each customer sincerely and often.

The Fresh, New Approach For How Governmental Leaders Achieve Unparalleled Success

The new book, Bridgebuilders , should be on the reading list of every public official, CEO, and civic leader. That is because throughout the book, authors William D. Eggers and Donald F. Kettl share compelling and instructive stories about some of today’s most successful bridgebuilders—federal state, and local government leaders who transcend boundaries and partner across sectors, to achieve success and meet their goals. “Bridgebuilding is the fresh, new approach that strengthens institutions, and government agencies by breaking free from organizational boxes and rigid, top-down leadership,” explains Eggers and Kettl. “Furthermore, the outdated model that worked well at one time—identifying a problem and creating a program designed to solve it—is giving way to new, muti-sector approaches to create public value.” The authors stress that leaders need to manage horizontally, making connections with other departments, as well as with stakeholders outside governmen...

How to Be a Leader – 9 Principles from Dale Carnegie

Today, I welcome thought-leader Nathan Magnuson as guest blogger... Nathan writes : This is it, your first day in a formal leadership role. You’ve worked hard as an individual contributor at one or possibly several organizations. Now management has finally seen fit to promote you into a position as one of their own: a supervisor. You don’t care if your new team is only one person or ten, you’re just excited that now – finally – you will be in charge! Unfortunately the euphoria is short-lived. Almost immediately, you are not only overwhelmed with the responsibilities of a team, but you quickly find that your team members are not as experienced or adroit as you. Some aren’t even as committed. You find yourself having to repeat yourself, send their work back for corrections, and staying late to fill the gap. If something doesn’t change soon, you might just run yourself into the ground. How did something that looked so easy ...

Eric Jacobson On Management And Leadership

Search This Blog