How To Innovate And Grow Via Nondisruptive Creation

The book, Beyond Disruption, shows companies how to build a path beyond disruption, where economic growth and social good are not trade-offs that work against each other and divide us.

“It’s what we call nondisruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Chan Kim and Renee Mauborgne.

Nondisruptive creation has three distinctive characteristics:

First: It can be generated by a scientific invention or a technology-driven innovation. But it can also be generated without science or technology-drive innovation. This is good news for many entrepreneurs, executives, and companies that lack the wherewithal or the appetite to invest in scientific or technological innovations.

Second: Nondisruptive creation is not limited to any specific region or socioeconomic standing. It’s applicable to any geographic area of the world.

Third: Nondisruptive creation is not the same as new-to-the-world innovation. For example, an offering that already exists in one area can be brand new when it is offered in other areas.

“In contrast to ‘creative disruption,’ (i.e., Netflix/Blockbuster, Uber/Taxis, etc.) – nondisruptive creation helps people and businesses succeed while doing social good in a way that doesn’t destroy thousands of jobs and entire companies that so often happens when companies set out to ‘disrupt,’” explain the authors.

Some recent nondisruptive examples include:

23andMe: DTC genetic testing helps understand ancestry and disease without displacing geneticists or hospitals. $1B+ current valuation.

Kickstarter: Public idea financing without displacing investors or banks. Created ~300K+ jobs, 8,000+ companies and $5.3B+ of direct economic impact.

E-sports: Reimagined gaming as an active, physical, in-person event and is now even an OLYMPIC sport. Industry worth $1B+ with an estimated 175M+ fans around the world.

As you read the book, you’ll learn how to apply the authors’ recommended pattern to pursue non-disruptive opportunities in a three basic steps systematic way.

Step 1: How to identify and spot non-disruptive opportunities that may be on the horizon or right in front of you. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on.

Step 2: How to find a way to unlock the opportunity by using an assumption implication analysis, which allows you to get clear on all the unspoken assumptions that have blocked the opportunity and how to reframe them to find a way to unlock it.

Step 3: How to secure the needed enablers and realize the opportunity in a high-value, low-cost way.

W. Chan Kim and Renee Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.

To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe.

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

Five Essential Principles For Sustaining Growth Through Innovation

Even though many companies strive for innovation, most struggle to achieve meaningful change. The largest reason for this disconnect? Playing it safe. Leaders and organizations want to implement new ideas, but too often they are held back by the fear of failure, even though setbacks are intrinsic to the innovation process. In the new book, No Fear, No Failure , by Lorraine H. Marchand (with John Hanc), readers will learn how to overcome the status quo that stifles creative thinking and how to create a culture that encourages innovation. Marchand provides a framework for sustained growth built on the “ 5 Cs ”: Customer First Culture Collaboration Change Chance She draws on more than 120 interviews with leaders across industries, real-world case studies, and her firsthand experience and shares step-by-step, field-tested strategies, tactics, and tools that practitioners can use to embed creativity within organizational cultures. Marchand is a former Big Tech and Big Pharma ex...

Leadership Lessons From Kent Taylor, Founder Of Texas Roadhouse

From cover-to-cover of Made From Scratch you’ll learn the leadership lessons of the late Kent Taylor , founder of the restaurant chain Texas Roadhouse. In the new book, Taylor recounts how he built the restaurant chain from the ground up after being rejected more than 80 times as he pitched the idea for the business. His approach to business was often out-of-the-box, however, his business lessons and leadership lessons from the course of his life and career are invaluable. Here are some of my favorite leadership lessons from Kent and his book: The best leaders stay down-to-earth and approachable. In a bottom-up company, the leader learns from frontline people. As soon as you make a profit, find a way to give back. Be willing to laugh at yourself. Become a student of your craft. Positive reinforcement inspires much greater performance than fear ever can. Want to get the respect of your people? Then roll up y...

Full Engagement By Brian Tracy

Best-selling author Brian Tracy's book, Full Engagement , provides practical advice for how to inspire your employees to perform at their absolute best. He explains that above nearly every measure, employees' most powerful single motivator is the "desire to be happy." So, Tracy teaches you how to make your employees happy by: Organizing their work from the first step in the hiring process through the final step in their departure from your company so they are happy with you, their work, their coworkers, as well as in their interactions with your customers, suppliers and vendors. Full Engagement includes these chapters and topics: The Psychology of Motivation Ignite the Flame of Personal Performance Make People Feel Important Drive Out Fear Create That Winning Feeling Select The Right People Internal Versus External Motivation At a minimum, Tracy suggests that managers do the following when managing their employees : Smile Ask questions Listen ...

How To Be A More Human Leader

“To be most effective in today’s environment, leaders must be human leaders. Human leaders must be able to lead not only with their heads but also with their hearts and souls,” says veteran executive coach Hortense le Gentil , author of the book, The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World . She adds, “In addition to being respected, seen, and valued, employees also seek leaders who feel human, not distant and perfect beings with whom they can’t connect.” Additionally, leaders need to put the collective interest before their own and work hard to make other people’s good ideas happen. “And although the book focuses on leadership at work, each of us is a complete individual, not a sum of separate, isolated parts. As such, the process presented in the book applies to all areas of your life,” shares the author. She further explains that becoming a human leader is a journey, not a desti...

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership . In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter. In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

29 People Who Taught Us Life Lessons In Courage, Integrity And Leadership

The 29 profiles you will read in Robert L. Dilenschneider’s new book, Character , are about people who are exceptional exemplars of character. They’re inspirational because they used their abilities at their highest levels to work for causes they believed in. Because of character, they influenced the world for good. The dictionary defines “character” as the mental and moral qualities distinctive to an individual, the distinctive nature of something, the quality of being individual in an interesting or unusual way, strength and originality in a person’s nature, and a person’s good reputation. “But beyond these definitions, we know that character is manifested in leadership, innovation, resilience, change, courage, loyalty, breaking barriers, and more,” explains Robert (Bob), “Character drives the best traits in our society, such as honesty, integrity, leadership, and transparency, and it drives others to exhibit those qualities.” Profiled in the book ar...

Teach An Employee Something New Today

Take the opportunity today to teach an employee something new. Nearly everyone likes to learn and is capable of tackling a new challenge. Teach your employee something that expands their current job description. Teach something that will help them to get promoted within your organization at a later date. Teach them a skill that uses new technology. Or teach them something that will allow them to be a more skilled leader and manager in the future. You can even teach something that you no longer need to be doing in your position, but that will be a rewarding challenge/task for your employee. The benefit to your employee is obvious. The benefit to you is you'll have a more skilled team member who is capable of handling more work that can help you to grow your business and/or make it run more efficiently. Be a leader who teaches.

Five Essential Principles For Being The Leader You Want To Be

“By focusing in specific ways on five key leadership elements— Purpose, Process, People, Presence, and Peace —you can increase your time, capacity, energy, and ultimately your leadership impact,” explains Amy Jen Su , author of the book (released today, October 22), The Leader You Want To Be: Five Essential Principles for Bringing Out Your Best Self—Every Day . Su shares both Western management thinking and Eastern philosophy to provide a holistic yet hands-on approach to becoming a more effective leader with less stress and more equanimity. She draws on rich and instructive stories of clients, leaders, artists, and athletes. And, she focuses on three foundational tenets: s elf-care, self-awareness, and personal agency . Most important, Su explores in depth, chapter-by-chapter the Five Ps : Purpose – Staying grounded in your passions and contributions, doing your highest and best work that has meaning and is making a difference. Process – Relying on daily practices and ...

How to Be a Leader – 9 Principles from Dale Carnegie

Today, I welcome thought-leader Nathan Magnuson as guest blogger... Nathan writes : This is it, your first day in a formal leadership role. You’ve worked hard as an individual contributor at one or possibly several organizations. Now management has finally seen fit to promote you into a position as one of their own: a supervisor. You don’t care if your new team is only one person or ten, you’re just excited that now – finally – you will be in charge! Unfortunately the euphoria is short-lived. Almost immediately, you are not only overwhelmed with the responsibilities of a team, but you quickly find that your team members are not as experienced or adroit as you. Some aren’t even as committed. You find yourself having to repeat yourself, send their work back for corrections, and staying late to fill the gap. If something doesn’t change soon, you might just run yourself into the ground. How did something that looked so easy ...

Debbie Laskey's Expert Insights On Marketing and Leadership

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. So, it's my privilege to share today some of Debbie's insights on all these topics. However, before you read the answers to my questions to Debbie, we'll set the stage with her background: Debbie has an MBA Degree and 17 years of marketing experience in the high-tech industry, Consumer Marketing Department at Disneyland Paris in France, insurance industry, and nonprofit sector. She’s created and implemented successful marketing and branding initiatives for nonprofits including the Foundation for the Junior Blind, Exceptional Children’s Foundation, League of Women Voters of Los Angeles, and Brides for Good; and in the B2B financial sector for an insurance company and CPA firm. Currently, she works with the Nonprofit Communications and Media Network and Special Olympics Southern California. ...

Eric Jacobson On Management And Leadership

Search This Blog