How To Innovate And Grow Via Nondisruptive Creation

The book, Beyond Disruption, shows companies how to build a path beyond disruption, where economic growth and social good are not trade-offs that work against each other and divide us.

“It’s what we call nondisruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Chan Kim and Renee Mauborgne.

Nondisruptive creation has three distinctive characteristics:

First: It can be generated by a scientific invention or a technology-driven innovation. But it can also be generated without science or technology-drive innovation. This is good news for many entrepreneurs, executives, and companies that lack the wherewithal or the appetite to invest in scientific or technological innovations.

Second: Nondisruptive creation is not limited to any specific region or socioeconomic standing. It’s applicable to any geographic area of the world.

Third: Nondisruptive creation is not the same as new-to-the-world innovation. For example, an offering that already exists in one area can be brand new when it is offered in other areas.

“In contrast to ‘creative disruption,’ (i.e., Netflix/Blockbuster, Uber/Taxis, etc.) – nondisruptive creation helps people and businesses succeed while doing social good in a way that doesn’t destroy thousands of jobs and entire companies that so often happens when companies set out to ‘disrupt,’” explain the authors.

Some recent nondisruptive examples include:

23andMe: DTC genetic testing helps understand ancestry and disease without displacing geneticists or hospitals. $1B+ current valuation.

Kickstarter: Public idea financing without displacing investors or banks. Created ~300K+ jobs, 8,000+ companies and $5.3B+ of direct economic impact.

E-sports: Reimagined gaming as an active, physical, in-person event and is now even an OLYMPIC sport. Industry worth $1B+ with an estimated 175M+ fans around the world.

As you read the book, you’ll learn how to apply the authors’ recommended pattern to pursue non-disruptive opportunities in a three basic steps systematic way.

Step 1: How to identify and spot non-disruptive opportunities that may be on the horizon or right in front of you. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on.

Step 2: How to find a way to unlock the opportunity by using an assumption implication analysis, which allows you to get clear on all the unspoken assumptions that have blocked the opportunity and how to reframe them to find a way to unlock it.

Step 3: How to secure the needed enablers and realize the opportunity in a high-value, low-cost way.

W. Chan Kim and Renee Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.

To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe.

Thank you to the book’s publisher for sending me an advance copy of the book.

Comments

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership . In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself. It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust. The more trust you develop, the stronger the relationship becomes. In times of difficulty, relationships are a shelter. In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

How To Harness The Power Of Experiential Intelligence

“Experiential Intelligence provides a new lens from which to view what makes you, you—and what makes your team and organization unique,” says Soren Kaplan , author of the book, Experiential Intelligence . Kaplan explains that over 100 years ago, we established IQ (Intelligence Quotient) to predict success. Then we explored Emotional Intelligence (EQ), the theory of multiple intelligences, and mindsets that broaden the definition of smarts. “Today, Experiential Intelligence ( XQ ) expands our understanding of what's needed to thrive in a disruptive world. While you can't change the past, your unique experiences and stories contain hidden strengths and untapped potential for the future,” explains Kaplan. Experiential Intelligence is the combination of mindsets, abilities, and know-how gained from your unique life experiences that empowers you to achieve your goals. It allows you to get in touch with the accumulated wisdom and talents you have ga...

70 New Year's Resolutions For Leaders

With 2026 fast approaching, it's a good time to identify your New Year's Resolutions for next year. To get you started, how about selecting one or more of the following 70 New Year's resolutions for leaders? Perhaps write down five to ten and then between now and January 1, think about which couple you want to work on during 2026. Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consensus after each deci...

How to Be a Leader – 9 Principles from Dale Carnegie

Today, I welcome thought-leader Nathan Magnuson as guest blogger... Nathan writes : This is it, your first day in a formal leadership role. You’ve worked hard as an individual contributor at one or possibly several organizations. Now management has finally seen fit to promote you into a position as one of their own: a supervisor. You don’t care if your new team is only one person or ten, you’re just excited that now – finally – you will be in charge! Unfortunately the euphoria is short-lived. Almost immediately, you are not only overwhelmed with the responsibilities of a team, but you quickly find that your team members are not as experienced or adroit as you. Some aren’t even as committed. You find yourself having to repeat yourself, send their work back for corrections, and staying late to fill the gap. If something doesn’t change soon, you might just run yourself into the ground. How did something that looked so easy ...

How To Uncover Your Blindspots To Become A More Effective Leader

What you don't see about yourself can hold you back as a leader. That's typical for many leaders. What we don't see is what we can't see: we have blindspots . Your blindspots prevent you from achieving your greatest success. “It turns out that we're often not great judges of ourselves, even when we think we are. Sometimes we're simply unaware of a behavior or trait that's causing problems,” explains Martin Dubin , author of the book, Blindspotting: How To See What’s Holding You Back As A Leader . “Bottom line: until we uncover these blindspots, we can't move forward. The good news is that you can learn to do your own blindspotting .” “Most of us understand the idea of blindspots in a general sense—areas we can’t see, to take the term most literally, or places we have gaps that we may not even realize, to be a little more abstract,” says Dubin. “But in the context of this book, I’m defining blindspots quite specifically: They are the...

The Psychology Of Leadership

I read many books about leadership and this book is one of my favorites. It’s The Psychology of Leadership by Sebastien Page . It offers a fresh take on leadership through the lens of groundbreaking research in positive, sports, and personality psychology. “Like exercise strengthens your body, practicing positive, sports, and personality psychology will make you a better leader,” says Page. The book blends research, fascinating true stories, humor, and self-improvement advice to deliver simple yet powerful principles to master the mental game of leadership. Page reveals timeless strategies for achieving lasting impact, fostering growth, and promoting well-being. He demonstrates how leaders and individuals can balance measurable goals with practical approaches to maximize performance and fulfillment. “Effective leadership is not merely about achieving measurable outcomes. It requires aligning goals with intrinsic motivations and psychological ins...

Best New Leadership Book Of 2025

Each year, after reviewing dozens of books about leadership, management, business and life skills, I select my pick for the best new leadership book of the year. During 2025, I reviewed on this blog 48 books, and I choose Radical Listening: The Art Of True Connection as the best new leadership book of 2025. To be an excellent leader you need to be an exceptional listener. Sadly, too many business leaders don't listen well or don't listen to a broad enough range of their employees. This great book will help leaders become better listeners – radical listeners. “For leaders, radical listening must start at the top of an organization,” state the authors Prof. Christian Van Nieuwerburgh (PhD) and Dr. Robert Biswas-Diener . “Unless there is a clear and sustained commitment to radical listening from leaders, others are less likely to be fully engaged with the idea. This is, of course, easier said than done.” “Most leaders woul...

Leadership Lessons From A Serial Entrepreneur

Brad Jacobs’ new book provides you a treasure trove of leadership lessons from a man with more than four decades of CEO and serial entrepreneur experience. So, even if you don’t envision yourself wanting to earn a billion dollars, don’t pass up reading Jacob’s, How To Make A Few Billion Dollars . In the book, Jacobs defines the mindset that drives his remarkable success in corporate America – and distills a lifetime of business brilliance into a tactical road map. And he shares his techniques for: Turning a healthy fear of failure to your advantage. Building an outrageously talented team. Catalyzing electric meetings. Transforming a company into a superorganism that beats the competition. “This book is about what I’ve learned from my blunders, and how you can replicate our successes,” says Jacobs. He shares his candid account of the highs and lows of entrepreneurship. Jacobs has founded seven billion-dollar or multibillion-dollar businesse...

7 Honest-Feedback-Extracting-Questions To Ask When Hiring

Awhile ago, the Harvard Business Review published some great questions that Gilt Groupe CEO Kevin Ryan asks when he is checking references. Ryan serves on the board of Yale Corporation, Human Rights Watch, and INSEAD , and is a member of the Council on Foreign Relations. He holds a B.A. from Yale University and a M.B.A from INSEAD. His main seven honest-feedback-extracting-questions (and follow-ups) are: Would you hire this person again? If so, why and in what capacity? If not, why not? How would you describe the candidate's ability to innovate, manage, lead, deal with ambiguity, get things done and influence others? What were some of the best things this person accomplished? What could he or she have done better? In what type of culture, environment, and role can you see this person excelling? In what type of role is he or she unlikely to be successful? Would you describe the candidate as a leader, a ...

How Ambitious Managers Make The Jump To Leadership

Here’s another must-read book to add to your list as you transition from manager to leader. It’s The Leap to Leader , by Adam Bryant . As the creator of the iconic “Corner Office” column in the New York Times , Bryant has spoken with more than a thousand leaders over the years about the challenges and nuances of leadership. Many of his discussions are included in his interview series on LinkedIn. “The goal of this book is to provide an intensely practical guide to making that transition by sharing insights, stories, and approaches from hundreds of leaders to build the skills you will need to make the leap to leader,” explains Bryant. He adds that the book is useful to everyone who is interested in leadership, regardless of where they are in their career. The book covers: The central paradox of leaders: selfless vs. self-centered. How to perfect the do-to-say ratio. Ways to navigate office politics. Tactics to making better decisions. The cruc...

Eric Jacobson On Management And Leadership

Search This Blog