How To Grow Your Company Into Unicorn Status

Why do some young companies become unicorns (a privately held startup company with a value of over $1 billion), while others don’t?

The book, What a Unicorn Knows, offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.

Those inhibitors include these four primary forces:

Drag
Inertia
Friction
Waste

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps

Private Equity Operators May and Dominguez have been optimizing the performance of the biggest startups in the world for the past 20 years. They lead, respectively, the Lean ScaleUp program and Sales and Customer Success Center of Excellence at Insight Partners, a leading global venture capital and private equity firm with over $100 billion under management.

What a Unicorn Knows is a valuable guide for your company as it strives to become a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation. Be sure to Interviews, Toolkits and Checkpoints – all designed to enrich your learning.

Thank you to the book’s publisher for sending me an advance copy of the book.

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