Characteristics Of A Great Vision Statement
Follow this advice, from the authors (Ron Ricci and Carl Wiese) of the, Collaboration Imperative, book for how to create a great vision statement for your team (or company):
- A vivid, idealized and memorable description of a desired outcome.
- Inspiring, energizing and helpful in creating a mental picture of your target.
- Based on an “outside-in” perspective—focused on evolving customer needs rather than an insular, status quo mentality.
- An enduring idea that galvanizes people to get behind something.
- Compatible with the team’s agreed-upon goals and direction.
- Something that every team member should be able to recite.
- Broad enough to be meaningful for the entire duration of the team’s existence.