Characteristics Of A Great Vision Statement

Follow this advice, from the authors (Ron Ricci and Carl Wiese) of the, Collaboration Imperative, book for how to create a great vision statement for your team (or company)
  • A vivid, idealized and memorable description of a desired outcome.
  • Inspiring, energizing and helpful in creating a mental picture of your target.
  • Based on an “outside-in” perspective—focused on evolving customer needs rather than an insular, status quo mentality.
  • An enduring idea that galvanizes people to get behind something.
  • Compatible with the team’s agreed-upon goals and direction.
  • Something that every team member should be able to recite.
  • Broad enough to be meaningful for the entire duration of the team’s existence.


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