Skip to main content

How To Increase Profits Through Gender-Balanced Leadership


"While the global population is largely gender balanced, men hold eighty-five percent of senior leadership positions in public companies," states Melissa Greenwell, author of the new book, Money on the Table: How to Increase Profits Through Gender-balanced Leadership.

Furthermore, Greenwell shares that at the current rate of change, most readers of her book this year will be dead before gender balance hits fifty percent.

And, the fact of the matter is, explains Greenwell, "Hardwiring in the brain is different for men and women. The physical differences are associated with natural tendencies in thinking, communicating, and problem-solving that are all needed in business. Men and women demonstrate these traits in varying degrees. Successful organizations have leaders who exhibit the characteristics of both genders."

Melissa Greenwell

"You are leaving money on the table and forfeiting your strategic advantage if you don't have women well represented on your boards and seniors management teams," argues Greenwell.

For those organizations who have gender-balanced boards, data is striking:

  • Since 2005, publicly traded companies with more than one women on their boards have seen stock market returns of a compound 3.7 percent a year higher than those with no female representation.
  • Firms with a higher proportion of women on the board have higher valuations, better returns on equity, and higher payout ratios.
  • In every sector, form telecommunications to utilities, companies with no gender balance on the board have lower-than-average market capitalization; those with three or more female board members exceed the average.
Citing evidence from Greenwells' book, a more gender-balanced board will see these benefits to the board's culture and behaviors:
  • Enhanced dialogue
  • Greater collaboration
  • Better decision-making, including the value of dissent
  • More effective risk mitigation and crisis management, with better balance between risk-welcoming and risk-aversion behavior
  • Higher quality monitoring of and guidance to management
  • More orderly and systematic board work
So, what do you do as a leader? Greenwell says, "Defy the norm. Throw out old policies and practices that get in the way of attracting and retaining women. If you want the best talent, you have to compete with organizations that already get it."

She adds, "Although the issue is one of diversity, it's different and must be specifically addressed."



Here are 10 steps to take for attaining greater gender balance:
  1. Don't accept that there aren't enough female candidates for your senior leadership roles.
  2. Increase your pipeline of female talent across the organization.
  3. Take more risks on your female employees. Take a second look at those who aren't raising a hand but need to be called upon. High-potential women often operate under the radar.
  4. Create an employment brand that attracts more females and retains the ones you've got.
  5. Keep your female talent. Do your practices and programs support women?
  6. Mentor your high-potential females. An effective mentoring program demands structure.
  7. Identify and communicate criteria for successful leadership.
  8. Establish a succession plan.
  9. Measure progress. Set goals for gender balance in your organization.
  10. Communicate all the above, clearly and often.
And, if you are a woman in a organization, Greenwells advocates that you:
  • Speak first, not last. Be aware of any tendency to not speak up.
  • Stop apologizing. Don't qualify your statements.
  • Choose a mentor. Don't ask for one, pick one. Choose someone who is really good at something you want to be good at.
  • Make time for face-to-face communication.
  • Think about what you want to do next and make sure that people in control of those decisions are aware of your aims.
Money On The Table draws from the latest research and in-depth interviews with CEOs and other senior leaders.

Greenwell is Executive Vice President and Chief Operating Officer of national retailer The Finish Line, Inc. She is also a certified executive coach.

Thank you to the book's publisher for sending me an advance copy of the book.



Comments

Popular posts from this blog

The Many Times You Should Thank Customers

In your leadership role, it's vital that your team members know how to deliver excellent customer service. " Knock Your Socks Off " type service as book editor  Ann Thomas  and  Jill Applegate  would say. Part of delivering excellent customer service is saying "Thank You" to your customers and knowing when to say "Thank You". Thomas and Applegate recommend  telling your customers "Thank You" during at least these nine situations : When they do business with you...every time. When they compliment you (or your company) When they offer you comments or suggestions When they try one of your new products or services When they recommend you to a friend When they are patient...and even when they are not so patient When they help you to serve them better When they complain to you When they make you smile You and your team members can say "Thank You" : Verbally In writing  (and don't underestimate the power of  perso...

70 New Year's Resolutions For Leaders

  With 2026 fast approaching, it's a good time to identify your New Year's Resolutions for next year. To get you started, how about selecting one or more of the following 70 New Year's resolutions for leaders? Perhaps write down five to ten and then between now and January 1, think about which couple you want to work on during 2026. Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consensus after each deci...

Brian Tracy's Unlimited Sales Success Book Is Worth Reading Twice

Read Brain Tracy 's new book, Unlimited Sales Success , twice!  First, to cherry-pick and quickly discover the solutions to your most pressing sales challenges and roadblocks.  Then, from cover to cover to learn a host of new strategies and techniques to propel your sales success and results. On  my first read, I devoured the sections on: The seven new realities of sales today How to truly analyze current prospects and customers so you can make the most sales in the shortest period of time How to most effectively open  your first meeting with a prospect and client The keys to relationship building  in sales The single most powerful question you can ask your customer What to say when your prospect complains about price Making persuasive presentations How to close a sale In my second read, I found particularly beneficial Tracy's seven steps to mental fitness , and what it takes to be an effective salesperson: Ambitious Courageous Committed t...

Paul Smith Teaches You How To Sell With A Story

This is a great week. Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale . I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story . And, the newest installment in the series is equally good, informative, practical and actionable. Drawing on hundreds of interviews with procurement managers, Paul teaches you how to : Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution Use stories to introduce yourself, build rapport, address objections, add value, bring data to life,  and create a sense of urgency Storytelling definitely works in sales, explains Paul, "because a great story changes everything. It causes buyers to put down their defenses. It helps them relax. It engages their minds and their hearts by appealing to both their intellect and ...

The Benefits Of When Everyone Leads

It’s only January and the new book, When Everyone Leads , could likely be my pick for the best new leadership book of 2023. It’s that good. There’s still nearly a whole year ahead of us so we’ll see what other books debut. In the meantime, add this book to your must-read list.   You’ll learn that: Leadership is an activity, not a position. Leadership is mobilizing others to make progress on the most important challenges. Leadership is interactive, risky and experimental. Leadership comes in moments. Leadership is always about change.   When Everyone Leads , by Ed O’Malley and Julia Fabris McBride , presents a revolutionary approach to leadership; not based on position or authority, but an activity that anybody can undertake by learning to spot opportunities for improvement and taking the initiative to engage others.   “It can be unfamiliar and uncomfortable, but in a culture where everyone leads, organizations start to make progress on their most difficult proble...

Best New Leadership Book Of 2025

Each year, after reviewing dozens of books about leadership, management, business and life skills, I select my pick for the best new leadership book of the year. During 2025, I reviewed on this blog 48 books, and I choose  Radical Listening: The Art Of True Connection  as the best new leadership book of 2025. To be an excellent leader you need to be an exceptional listener. Sadly, too many business leaders don't listen well or don't listen to a broad enough range of their employees. This great book will help leaders become better listeners  –  radical listeners. “For leaders, radical listening must start at the top of an organization,” state the authors  Prof. Christian Van Nieuwerburgh (PhD)  and  Dr.   Robert Biswas-Diener .    “Unless there is a clear and sustained commitment to radical listening from leaders, others are less likely to be fully engaged with the idea. This is, of course, easier said than done.”  “Most leaders woul...

Reinventing The Leader

The book,   Reinventing the Leader ,  is an inspiring account of the magic that can happen when a leader realizes they must undergo their own transformation in order to transform their organization.  This candid and practical book by  Guilherme  ( Gui) Loureiro , Regional CEO overseeing Walmex, Walmart Canada, and Walmart Chile (now Chairman of the Board for Walmex and Regional CEO for Canada, Chile, Central America, and Mexico), and his executive leadership coach  Carlos Marin  shows how even the most successful leaders must be open to personal change in order to transform their company. The book details how the pair pioneered a data-driven, customer-centric business transformation at Walmex—Walmart’s biggest division outside of the United States. “This book is a blueprint for transformational success for leaders in any business who find themselves facing the need to retool their own company’s systems and operations and energize and inspire an entire ...

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership .  In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself.  It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust.  The more trust you develop, the stronger the relationship becomes.  In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

How To Build A High-Performing, Resilient Organization With Purpose

  “It’s time to get intentional about organizational culture and to make it strong on purpose,” explain James D. White and Krista White , authors of the new book Culture Design: How To Build A High-Performing, Resilient Organization With Purpose .   “Strong company cultures, deliberately shaped, are the difference between businesses that are great versus those that are just good enough,” they add.   The authors define organizational culture as a set of actions, habits, rituals, and beliefs that determine how work gets done, how decisions get made, and how people experience their workplaces.   "Strong cultures don't emerge by accident," share the authors. "They're built—with clarity, consistency, and design. This book is your guide to intentionally designing a culture that is resilient, inclusive, powerful, and effective."   Informed by over thirty years of operating experience across sectors and in the boardroom, the authors offer these strategies for desig...

How To Negotiate Disagreement Without Giving Up Or Giving In

  In today’s age of rising division and polarization, disagreement often feels like a zero-sum game.  Unable or unwilling to negotiate conflict with skill, we ignore it or avoid it for as long as possible; when we are forced to face it, we escalate everyday disagreements and temporary flare-ups as if they’re life-and-death. Neither approach addresses underlying issues, promotes stronger relationships, nor yields satisfying results.  It’s no wonder we try to avoid conflict and have a challenging time finding consensus. Conflict is getting the better of us.  But what if conflict could be reframed—not as an obstacle to be overcome but as an opportunity to forge stronger relationships?  In the new book, Conflict Resilience: Negotiating Disagreement Without Giving Up or Giving In , two former Harvard faculty—internationally-recognized negotiator, mediator and conflict management expert Robert Bordone , a Senior Fellow at Harvard Law School, and leading behavi...