Skip to main content

The Trusted Executive


Perhaps now more than ever it's time for the new book by John Blakey called, The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships, and Reputation.

The book is divided into three parts:
  • Part One: Blakey explores how trust in executive leadership has been lost so that we can understand the scale and depth of the problem.
  • Part Two: Here, Blakey shifts from exploring the theory of trustworthiness to studying its practice. Specifically, you'll learn a three pillar approach to building trustworthiness: Habits of Ability; Habits of Integrity; Habits of Benevolence.
  • Part Three: Finally, Blakey reviews the impact of the three pillars and discusses governance, remuneration, corporate social responsibility, reporting, scale, regulation and structure.
By the time you finish the book, you will also have learned about the nine habits that inspire trust. Choosing to:
  1. Deliver
  2. Coach
  3. Be Consistent
  4. Be Honest
  5. Be Open
  6. Be Humble
  7. Evangelize
  8. Be Brave
  9. Be Kind
Today, Blakey kindly answered the following questions about what I read in the book:



Question: Of the three pillars – ability, integrity, and benevolence – to becoming a trusted executive, which one do you think is most important to develop?

Blakey: Some would say that the pillar of ability is most important, since if you don’t deliver results as a business leader then you don’t get a pass to the next stage of the game. Others might say that the pillar of integrity is fundamental because if you are not open and honest then how can you develop long term relationships with any of your stakeholders? 

There is evidence to back up this perspective from the Institute of Leadership and Management who surveyed over 6,000 leaders in the UK and found that "openness" was, by far, the most important driver of trust ahead of "effective communication" and "ability to make decisions." However, my personal opinion is that the pillar of benevolence is the most important in today’s business world because it is the pillar most likely to be neglected by business leaders

In my experience working as an executive coach with over 120 CEO's across 22 different countries, the benevolent skills of care, kindness and moral bravery are the most under-developed in the typical corporate leader. And this then becomes their Achilles heel. Because if you are delivering fantastic results and you are as honest as the day is long but you still drop out witty, cruel one-liners to your team members on a casual, daily basis then you will find you are still not trusted.


Question: Let’s talk about being humble and how it relates to great leadership. It’s easy to mistake arrogance for confidence. How do the best leaders balance their confidence with humility and how does it lead to better teams and businesses?

Blakey: The author, C.S. Lewis, famously said, "True humility is not thinking less of yourself; it is thinking of yourself less."

I think this captures the difference between confidence and humility. Humble leaders can be fantastically confident and yet they still do not put themselves at the center of their own world, or anyone else’s world for that matter. 



Jim Collins captured this difference when he talked about level 5 leaders in his book, Good to Great. Collins said that level 5 leaders have a paradoxical combination of "intense professional will and extreme personal humility." It is their professional will that drives them to confidently pursue ambitious organizational goals and it is their extreme personal humility which then allows them to let others take credit for these achievements. 

You could argue that this behavior reveals a true, inner confidence based on a genuine self-esteem rather than the more fragile self-esteem that needs to be topped up on a daily basis by bragging and putting others down. You can imagine that working in a team with a level five leader allows everyone to give off their best, receive due recognition for their successes and be protected from random acts of blame when things go wrong. An organization full of such teams will outperform an organization populated by teams who are wasting energy covering their backs and playing political games.  


Question: Inevitably, people make mistakes. What is your advice when we do something to damage our reputation or the organization’s reputation? Is it possible to recover?

Blakey: This is a challenge currently being faced by many business leaders, including Matthias Muller, the new CEO of Volkswagen! 

Unfortunately, trust takes years to build and can be lost in a flash. Yes, you can recover but it takes time, sometimes measured in years rather than weeks and months. 

One strategy that I recommend and have seen implemented successfully a number of times is that when you get a crack in one of the three pillars of trust then lean more heavily on the other two. For example, in the case of Volkswagen, the crack is in the pillar of integrity because they are accused of being dishonest regards the emissions-cheating devices they fitted to 11 million vehicles. 

If you were the new CEO of Volkswagen then the easy part is to apologize for this mistake and take full responsibility for all the consequences of this failure. More difficult is then to look to the pillars of ability and benevolence to rebuild trust over the coming months. For example, under the pillar of ability then Volkswagen will need to be delivering consistently on each and every commitment they now make to putting things right. If they do this well then that will be a step in the right direction. 

Under the pillar of benevolence, Volkswagen will need to practice "random acts of kindness" (RAK’s) toward its stakeholders. A RAK is not an act of superlative customer service or a piece of legitimate compensation, it is a spontaneous, heartfelt gesture that surprises its stakeholders and demonstrate that Volkswagen care – that they really care! 

The irony is that the best RAK’s are often tiny, noticeable things not major, grandstanding events. People trust the little things! Random acts of kindness can rebuild trust but be careful because, if you try to fake them, the strategy will backfire. Volkswagen’s stakeholders want to know that they care not that they are trying to care.

Thank you to the book's publisher for sending me an advance copy of the book.

Comments

Popular posts from this blog

10 Quotes From The 5 Levels Of Leadership -- John C. Maxwell

Soon I'll post my full review of John C. Maxwell's latest book, The 5 Levels of Leadership .  In the meantime, here are some of my favorites quotes from the book that I believe should become a must-read book by any workplace/organizational leader: Good leadership isn't about advancing yourself.  It's about advancing your team. Leaders become great, not because of their power, but because of their ability to empower others. Leadership is action, not position. When people feel liked, cared for, included, valued, and trusted, they begin to work together with their leader and each other. If you have integrity with people, you develop trust.  The more trust you develop, the stronger the relationship becomes.  In times of difficulty, relationships are a shelter.  In times of opportunity, they are a launching pad. Good leaders must embrace both care and candor. People buy into the leader, then the vision. Bringing out the best in a person is often a catal...

Five Essential Principles For Sustaining Growth Through Innovation

Even though many companies strive for innovation, most struggle to achieve meaningful change. The largest reason for this disconnect? Playing it safe. Leaders and organizations want to implement new ideas, but too often they are held back by the fear of failure, even though setbacks are intrinsic to the innovation process. In the new book, No Fear, No Failure , by Lorraine H. Marchand (with John Hanc), readers will learn how to overcome the status quo that stifles creative thinking and how to create a culture that encourages innovation. Marchand provides a framework for sustained growth built on the “ 5 Cs ”:   Customer First Culture Collaboration Change Chance   She draws on more than 120 interviews with leaders across industries, real-world case studies, and her firsthand experience and shares step-by-step, field-tested strategies, tactics, and tools that practitioners can use to embed creativity within organizational cultures. Marchand is a former Big Tech and Big Pharma ex...

Five Crucial Actions That Build Unity And Foster Performance In The Workplace

“Given the research-validated outcomes and demonstrated financial impact belonging offers, organizations should make cultivating belonging a personal leadership imperative across the world,” says  Brad Deutser , author of the book,  Belonging Rules: Five Crucial Actions That Build Unity and Foster Performance .   Furthermore, belonging predicts job satisfaction, engagement, and effort over and above employee’s perceptions of organizational culture or strategy, explains Deutser.   So, what exactly is belonging? It’s:   Belonging is where we hold space for something of shared importance. It is where we come together on values, purpose, and identity; a space of acceptance where agreement is not required but a shared framework is understood; where there is an invitation into the space; and intentional choice to take part in; something vital to a sense of connection, security and acceptance.   As you read the book, you’ll discover vital information about the...

Best Reasons For Doing Employee Exit Interviews

Don't be the guy in the picture when an employee leaves your company. Instead, conduct exit interviews and surveys. Leigh Branham  explains in his book,  The 7 Hidden Reasons Employees Leave , what the most favorable conditions are for conducting the interviews and surveys. And, if you need convincing to read the book, take a look at these 11 best reasons for listening and gathering the data when an employee leaves : Bringing any "push-factor" root-cause reasons for leaving to the surface. Alerting the organization to specific issues to be addressed. Giving the employee a chance to vent and gain a sense of closure. Giving the employee the opportunity to provide information that may help colleagues left behind. Providing information about competitors and their practices. Comparing information given with the results of past surveys and employee data. Detecting patterns and changes by year or by quarter. Obtaining information to help improve recruiting. Possibly heading off ...

Teach An Employee Something New Today

Take the opportunity today to teach an employee something new. Nearly everyone likes to learn and is capable of tackling a new challenge. Teach your employee something that expands their current job description. Teach something that will help them to get promoted within your organization at a later date. Teach them a skill that uses new technology. Or teach them something that will allow them to be a more skilled leader and manager in the future. You can even teach something that you no longer need to be doing in your position, but that will be a rewarding challenge/task for your employee. The  benefit  to your employee is obvious. The benefit to you is you'll have a more skilled team member who is capable of handling more work that can help you to grow your business and/or make it run more efficiently. Be a leader who teaches.

How To Be A More Human Leader

“To be most effective in today’s environment, leaders must be  human  leaders. Human leaders must be able to lead not only with their heads but also with their hearts and souls,” says veteran executive coach  Hortense le Gentil , author of the book,  The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World .  She adds, “In addition to being respected, seen, and valued, employees also seek leaders who feel human, not distant and perfect beings with whom they can’t connect.”  Additionally, leaders need to put the collective interest before their own and work hard to make other people’s good ideas happen.  “And although the book focuses on leadership at work, each of us is a complete individual, not a sum of separate, isolated parts. As such, the process presented in the book applies to all areas of your life,” shares the author.  She further explains that becoming a human leader is a journey, not a desti...

Important Questions To Ask Your New Hires

  In  Paul Falcone ’s book,  75 Ways For Managers To Hire, Develop And Keep Great Employees , he recommends asking new employees the following questions 30, 60 and 90 days after they were hired:   30-Day One-on-One Follow-Up Questions Why do you think we selected you as an employee? What do you like about the job and the organization so far? What’s been going well? What are the highlights of your experiences so far? Why? Tell me what you don’t understand about your job and about our organization now that you’ve had a month to roll up your sleeves and get your hands dirty. Have you faced any unforeseen surprises since joining us that you weren’t expecting?   60-Day One-on-One Follow-Up Questions Do you have enough, too much or too little time to do your work? Do you have access to the appropriate tools and resources? Do you feel you have been sufficiently trained in all aspects of your job to perform at a high level? How do you see your job relating to the organi...

How to Be a Leader – 9 Principles from Dale Carnegie

Today, I welcome thought-leader Nathan Magnuson as guest blogger... Nathan writes : This is it, your first day in a formal leadership role.   You’ve worked hard as an individual contributor at one or possibly several organizations.   Now management has finally seen fit to promote you into a position as one of their own: a supervisor.   You don’t care if your new team is only one person or ten, you’re just excited that now – finally – you will be in charge! Unfortunately the euphoria is short-lived.   Almost immediately, you are not only overwhelmed with the responsibilities of a team, but you quickly find that your team members are not as experienced or adroit as you.   Some aren’t even as committed.   You find yourself having to repeat yourself, send their work back for corrections, and staying late to fill the gap.   If something doesn’t change soon, you might just run yourself into the ground.   How did something that looked so easy ...

Debbie Laskey's Expert Insights On Marketing and Leadership

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership.  So, it's my privilege to share today some of Debbie's insights on all these topics. However, before you read the answers to my questions to Debbie, we'll set the stage with her background: Debbie has an MBA Degree and 17 years of marketing experience in the high-tech industry, Consumer Marketing Department at Disneyland Paris in France, insurance industry, and nonprofit sector. She’s created and implemented successful marketing and branding initiatives for nonprofits including the Foundation for the Junior Blind, Exceptional Children’s Foundation, League of Women Voters of Los Angeles, and Brides for Good; and in the B2B financial sector for an insurance company and CPA firm.  Currently, she works with the Nonprofit Communications and Media Network and Special Olympics Southern California. ...

Why Your Middle Managers Are So Important

The book,  Power To The Middle , shows how  managers  are the crucial link between a company’s ground floor and top brass. “Too often company leaders view middle managers in a negative light as expendable employees who can slow down productivity and overall strategy,” explain the book’s authors and McKinsey partners  Bill Schaninger ,  Bryan Hancock , and  Emily Field .  “However, new KcKinsey research reveals that this outdated perspective needs to change and that well-developed managers  are  the strategy that companies must prioritize to succeed today,” they add.  Most importantly, by the end of their book, the authors sum up their insights and provide a  playbook  that will help senior leaders let go of the command-and-control mindset that has hobbled their managers for so long.  The authors define middle managers as the people who are at least once removed from the front line and at least a layer below the senior lead...