Skip to main content

The Trusted Executive


Perhaps now more than ever it's time for the new book by John Blakey called, The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships, and Reputation.

The book is divided into three parts:
  • Part One: Blakey explores how trust in executive leadership has been lost so that we can understand the scale and depth of the problem.
  • Part Two: Here, Blakey shifts from exploring the theory of trustworthiness to studying its practice. Specifically, you'll learn a three pillar approach to building trustworthiness: Habits of Ability; Habits of Integrity; Habits of Benevolence.
  • Part Three: Finally, Blakey reviews the impact of the three pillars and discusses governance, remuneration, corporate social responsibility, reporting, scale, regulation and structure.
By the time you finish the book, you will also have learned about the nine habits that inspire trust. Choosing to:
  1. Deliver
  2. Coach
  3. Be Consistent
  4. Be Honest
  5. Be Open
  6. Be Humble
  7. Evangelize
  8. Be Brave
  9. Be Kind
Today, Blakey kindly answered the following questions about what I read in the book:



Question: Of the three pillars – ability, integrity, and benevolence – to becoming a trusted executive, which one do you think is most important to develop?

Blakey: Some would say that the pillar of ability is most important, since if you don’t deliver results as a business leader then you don’t get a pass to the next stage of the game. Others might say that the pillar of integrity is fundamental because if you are not open and honest then how can you develop long term relationships with any of your stakeholders? 

There is evidence to back up this perspective from the Institute of Leadership and Management who surveyed over 6,000 leaders in the UK and found that "openness" was, by far, the most important driver of trust ahead of "effective communication" and "ability to make decisions." However, my personal opinion is that the pillar of benevolence is the most important in today’s business world because it is the pillar most likely to be neglected by business leaders

In my experience working as an executive coach with over 120 CEO's across 22 different countries, the benevolent skills of care, kindness and moral bravery are the most under-developed in the typical corporate leader. And this then becomes their Achilles heel. Because if you are delivering fantastic results and you are as honest as the day is long but you still drop out witty, cruel one-liners to your team members on a casual, daily basis then you will find you are still not trusted.


Question: Let’s talk about being humble and how it relates to great leadership. It’s easy to mistake arrogance for confidence. How do the best leaders balance their confidence with humility and how does it lead to better teams and businesses?

Blakey: The author, C.S. Lewis, famously said, "True humility is not thinking less of yourself; it is thinking of yourself less."

I think this captures the difference between confidence and humility. Humble leaders can be fantastically confident and yet they still do not put themselves at the center of their own world, or anyone else’s world for that matter. 



Jim Collins captured this difference when he talked about level 5 leaders in his book, Good to Great. Collins said that level 5 leaders have a paradoxical combination of "intense professional will and extreme personal humility." It is their professional will that drives them to confidently pursue ambitious organizational goals and it is their extreme personal humility which then allows them to let others take credit for these achievements. 

You could argue that this behavior reveals a true, inner confidence based on a genuine self-esteem rather than the more fragile self-esteem that needs to be topped up on a daily basis by bragging and putting others down. You can imagine that working in a team with a level five leader allows everyone to give off their best, receive due recognition for their successes and be protected from random acts of blame when things go wrong. An organization full of such teams will outperform an organization populated by teams who are wasting energy covering their backs and playing political games.  


Question: Inevitably, people make mistakes. What is your advice when we do something to damage our reputation or the organization’s reputation? Is it possible to recover?

Blakey: This is a challenge currently being faced by many business leaders, including Matthias Muller, the new CEO of Volkswagen! 

Unfortunately, trust takes years to build and can be lost in a flash. Yes, you can recover but it takes time, sometimes measured in years rather than weeks and months. 

One strategy that I recommend and have seen implemented successfully a number of times is that when you get a crack in one of the three pillars of trust then lean more heavily on the other two. For example, in the case of Volkswagen, the crack is in the pillar of integrity because they are accused of being dishonest regards the emissions-cheating devices they fitted to 11 million vehicles. 

If you were the new CEO of Volkswagen then the easy part is to apologize for this mistake and take full responsibility for all the consequences of this failure. More difficult is then to look to the pillars of ability and benevolence to rebuild trust over the coming months. For example, under the pillar of ability then Volkswagen will need to be delivering consistently on each and every commitment they now make to putting things right. If they do this well then that will be a step in the right direction. 

Under the pillar of benevolence, Volkswagen will need to practice "random acts of kindness" (RAK’s) toward its stakeholders. A RAK is not an act of superlative customer service or a piece of legitimate compensation, it is a spontaneous, heartfelt gesture that surprises its stakeholders and demonstrate that Volkswagen care – that they really care! 

The irony is that the best RAK’s are often tiny, noticeable things not major, grandstanding events. People trust the little things! Random acts of kindness can rebuild trust but be careful because, if you try to fake them, the strategy will backfire. Volkswagen’s stakeholders want to know that they care not that they are trying to care.

Thank you to the book's publisher for sending me an advance copy of the book.

Comments

Popular posts from this blog

Coach Campbell's Leadership Principles And Winning Approach

Trillion Dollar Coach  is about  Bill Campbell , someone you likely never heard of, who coached several of the biggest names in Silicon Valley during a 16-year tenure, and who’s behind-the-scene wisdom helped created over a trillion dollars in market value. Authored by  Eric Schmidt ,  Jonathan Rosenberg , and  Alan Eagle , they share that from Steve Jobs and Dick Costolo to Larry Page and Sundar Pichai, these big names in Silicon Valley give credit to Campbell for much of their success. Campbell, who died in 2016, started his career as a football coach at Boston College and Columbia then switched to business in 1979. As leaders at Google for more than a decade, Schmidt, Rosenberg, and Eagle had the benefit of experiencing Campbell’s executive coaching firsthand. In addition, for the book, the authors interviewed over 80 people with whom Campbell also worked. Through stories from those interviews, Trillion Dollar Coach features specific strategies and action ste...

Business And Life Lessons From Entrepreneur Miguel Leal

What I like most about Miguel Leal ’s memoir, aside from its overall compelling and inspiring information, are the business and life lessons he shares.  Those lessons are found throughout his recently released memoir, The House That Cheese Built . The book is a quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.  Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal’s great successes were matched by a variety of ...

The Phoenix Encounter Method For Leaders

“All businesses sooner or later face the need to reconstruct their future,” explain the authors of the new book, The Phoenix Encounter Method . “They will need to destroy part or all of the incumbent business model in order to build their breakthrough, future-ready organization.” Therefore, this book shares a new method of leadership thinking – the Phoenix Encounter – relevant to all organizations in today’s ever-changing environment. Readers will learn how to proactively bridge the gap between perceiving a threat and doing something about it. Written by three INSEAD professors ( Ian C. Woodward , V. “Paddy” Padmanabhan , Sameer Hasija ) and Rum Charan , you’ll learn the steps needed to create a wider range of options to: Defend your organization Fortify its core business Build specific renewal initiatives The steps are grounded in transformation that includes these three elements : The Phoenix Attitude : a set of mindsets, habits, and behaviors that allows a leader to ...

How To Find Your Balance Point

A few years ago,  Brian Tracy , along with  Christina Stein , published,  Find Your Balance Point . "The desire for peace of mind and the idea of living a balanced life are central to your happiness and well-being. When you start to live your life in balance with the very best person you could possibly be, you will enjoy the happiness you deserve and experience harmony among all the elements that make up a successful life for you, as you define it," explain the authors. The book teaches you  how to identify you balance point, move to it at will, and automatically return to it whenever you want . "You need to establish your balance point before you can set and achieve the goals that are important to you," explains Tracy. The starting point is to develop absolute clarity about who you are and what matters to you. This means you much be clear about your  values . Then, chapter by chapter, Tracy and Stein take you through: Creating your vision and ...

The Five Critical Roles You Need To Build A Winning Team

  The new book, Team Players , by leadership expert and New York Times bestselling author, Mark Murphy , explains why a team needs more than strong leaders—it needs the right mix of five roles and talents to succeed.   In addition, Murphy reveals that the secret to extraordinary teams isn’t making everyone the same—it’s embracing and leveraging fundamental differences through those five distinct team roles. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in the room.   The five essential roles and talents are:   The Director assumes a leadership role within the team, guiding its direction and making important, difficult, and even unpopular decisions.   The Achiever immerses themselves in the details of accomplishing tasks and getting things done, with a keen eye for delivering error-free work.   The Stabilizer keeps the team on track with meticulous planning, processes and procedures, clear timelines, and organi...

The 10 Essential Elements Of Dignity

In their book, Millennials Who Manage , authors Chip Espinoza and Joel Schwarzbart , quote Donna Hicks 's explanation about how dignity is different from respect . Dignity is different from respect in that it is not based on how people perform, what they can do for us, or their likability. Dignity is a feeling of inherent value and worth. Therefore, Espinoza and Schwarzbart recommend that leaders treat those they are leading with dignity and follow Hick's 10 Essential Elements of Dignity : Acceptance of Identity - Approach people as being neither inferior nor superior to you. Assume that others have integrity. Inclusion - Make others feel that they belong, whatever the relationship. Safety - Put people at ease at two levels: physically, so they feel safe from bodily harm, and psychologically, so they feel safe from being humiliated. Acknowledgment - Give people your full attention by listening, hearing, validating, and responding to their concerns, feelin...

Leader's Playbook For Perpetual Innovation

  For over twenty years, Dr. Behnam Tabrizi has taught organizational transformation at Stanford University in its Executive Program, which he also directs. And now he’s written, Going on Offense: A Leader’s Playbook for Perpetual Innovation .  In a seven-year study, Tabrizi found that companies that focus their energy on building a supportive, purpose-driven culture that keeps people on edge, and boldly adapts to new environments are the companies that truly excel.  “Most companies pray for one innovation to skyrocket their growth. But the secret to success for the most innovative and agile companies is not just one good idea, rather a dedication to perpetual innovation and relentless experimentation that pulses through an organization, top to bottom,” explains Tabrizi.  His new book provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with a...

How To Conduct A Successful Post-Merger Integration

  Most business leaders think that mergers fail because of bad strategy or overpaying. But according to former senior partner at McKinsey and Harvard Business School’s David Fubini , that’s not where deals break down. They fail in what comes during and after integration.   More specifically, “Integration is what makes or breaks the success of a deal. Not design, not financing, not due diligence, not negotiations of structure,” says Fubini. “Because no matter how expertly you manage these elements, if you can’t bring all the pieces together, all your efforts might as well have been an academic exercise."   Fortunately, in his new book, Post-Merger Integration: Building The Mindset, Skills, And Discipline Needed For Deal Success , Fubini (along with Patrick Sanguineti ) offers a behind-the-scenes look at how deals actually succeed and where they go wrong. And he shows leaders how to develop an Integration Mindset that will enable you to navigate the complex, nuanced reality...

10 Disciplines To Help You Stay Sharp And Energetic

The new book, Shine , is a transformative guide that illustrates how looking inward is the key to unlocking true entrepreneurial freedom. Certainly, Shine is a book for entrepreneurs, however, it is bound to benefit any business leader.   “Entrepreneurs often have a burning need to succeed. But that same relentless brilliance that propels you in your career can take a toll on your teams, personal relationships, and even your health,” explain author Gino Wickman and coauthor Rob Dube . “Our book will help you strike a crucial balance between those inner and outer worlds while taking your success to new heights.” In  Shine , Gino shares 10 disciplines to help you stay sharp and energetic without burning out. The 10 Disciplines teach you how they can lay a foundation that creates space in your busy life for you to consistently and optimally perform and achieve your inner peace.   “I have helped tens of thousands of entrepreneurs achieve significant business succ...

Find The Truth In The Middle

If you're a parent of two children you already know that when the two are fighting and child #1 tells you what happened, you then ask child #2 what happened, and most often  the truth is somewhere in the middle  of what the two children have told you. Surprisingly, many managers, even when they are parents, don't use this parenting "discovery" skill in the workplace. Instead, they often listen to only one side of a situation. Whether it is because of lack of interest or lack of time, they don't proactively seek out the other side of the story. The unfortunate result is those managers form incorrect perceptions that can often lead to poor decisions and/or directives. So, the next time two employees are at odds, or when one department complains about another department within your organization,  take the time to listen to all sides of the situation to discover the truth that's in the middle .