Skip to main content

The Trusted Executive


Perhaps now more than ever it's time for the new book by John Blakey called, The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships, and Reputation.

The book is divided into three parts:
  • Part One: Blakey explores how trust in executive leadership has been lost so that we can understand the scale and depth of the problem.
  • Part Two: Here, Blakey shifts from exploring the theory of trustworthiness to studying its practice. Specifically, you'll learn a three pillar approach to building trustworthiness: Habits of Ability; Habits of Integrity; Habits of Benevolence.
  • Part Three: Finally, Blakey reviews the impact of the three pillars and discusses governance, remuneration, corporate social responsibility, reporting, scale, regulation and structure.
By the time you finish the book, you will also have learned about the nine habits that inspire trust. Choosing to:
  1. Deliver
  2. Coach
  3. Be Consistent
  4. Be Honest
  5. Be Open
  6. Be Humble
  7. Evangelize
  8. Be Brave
  9. Be Kind
Today, Blakey kindly answered the following questions about what I read in the book:



Question: Of the three pillars – ability, integrity, and benevolence – to becoming a trusted executive, which one do you think is most important to develop?

Blakey: Some would say that the pillar of ability is most important, since if you don’t deliver results as a business leader then you don’t get a pass to the next stage of the game. Others might say that the pillar of integrity is fundamental because if you are not open and honest then how can you develop long term relationships with any of your stakeholders? 

There is evidence to back up this perspective from the Institute of Leadership and Management who surveyed over 6,000 leaders in the UK and found that "openness" was, by far, the most important driver of trust ahead of "effective communication" and "ability to make decisions." However, my personal opinion is that the pillar of benevolence is the most important in today’s business world because it is the pillar most likely to be neglected by business leaders

In my experience working as an executive coach with over 120 CEO's across 22 different countries, the benevolent skills of care, kindness and moral bravery are the most under-developed in the typical corporate leader. And this then becomes their Achilles heel. Because if you are delivering fantastic results and you are as honest as the day is long but you still drop out witty, cruel one-liners to your team members on a casual, daily basis then you will find you are still not trusted.


Question: Let’s talk about being humble and how it relates to great leadership. It’s easy to mistake arrogance for confidence. How do the best leaders balance their confidence with humility and how does it lead to better teams and businesses?

Blakey: The author, C.S. Lewis, famously said, "True humility is not thinking less of yourself; it is thinking of yourself less."

I think this captures the difference between confidence and humility. Humble leaders can be fantastically confident and yet they still do not put themselves at the center of their own world, or anyone else’s world for that matter. 



Jim Collins captured this difference when he talked about level 5 leaders in his book, Good to Great. Collins said that level 5 leaders have a paradoxical combination of "intense professional will and extreme personal humility." It is their professional will that drives them to confidently pursue ambitious organizational goals and it is their extreme personal humility which then allows them to let others take credit for these achievements. 

You could argue that this behavior reveals a true, inner confidence based on a genuine self-esteem rather than the more fragile self-esteem that needs to be topped up on a daily basis by bragging and putting others down. You can imagine that working in a team with a level five leader allows everyone to give off their best, receive due recognition for their successes and be protected from random acts of blame when things go wrong. An organization full of such teams will outperform an organization populated by teams who are wasting energy covering their backs and playing political games.  


Question: Inevitably, people make mistakes. What is your advice when we do something to damage our reputation or the organization’s reputation? Is it possible to recover?

Blakey: This is a challenge currently being faced by many business leaders, including Matthias Muller, the new CEO of Volkswagen! 

Unfortunately, trust takes years to build and can be lost in a flash. Yes, you can recover but it takes time, sometimes measured in years rather than weeks and months. 

One strategy that I recommend and have seen implemented successfully a number of times is that when you get a crack in one of the three pillars of trust then lean more heavily on the other two. For example, in the case of Volkswagen, the crack is in the pillar of integrity because they are accused of being dishonest regards the emissions-cheating devices they fitted to 11 million vehicles. 

If you were the new CEO of Volkswagen then the easy part is to apologize for this mistake and take full responsibility for all the consequences of this failure. More difficult is then to look to the pillars of ability and benevolence to rebuild trust over the coming months. For example, under the pillar of ability then Volkswagen will need to be delivering consistently on each and every commitment they now make to putting things right. If they do this well then that will be a step in the right direction. 

Under the pillar of benevolence, Volkswagen will need to practice "random acts of kindness" (RAK’s) toward its stakeholders. A RAK is not an act of superlative customer service or a piece of legitimate compensation, it is a spontaneous, heartfelt gesture that surprises its stakeholders and demonstrate that Volkswagen care – that they really care! 

The irony is that the best RAK’s are often tiny, noticeable things not major, grandstanding events. People trust the little things! Random acts of kindness can rebuild trust but be careful because, if you try to fake them, the strategy will backfire. Volkswagen’s stakeholders want to know that they care not that they are trying to care.

Thank you to the book's publisher for sending me an advance copy of the book.

Comments

Popular posts from this blog

How To Rewire Your Mind To Build Your Adaptability Quotient

    Alec Litowitz argues that the most valuable skill of the next decade isn't IQ or even EQ (Emotional Intelligence). It's AQ: your Adaptability Quotient, the ability to question assumptions, update beliefs, and respond effectively when reality changes.   Litowitz is the author of the forthcoming book (releasing on September 15, 2026)  The Adaptability Quotient: Rewiring Your Mind For Success In The Next Human Era .   And he shares that “AQ is a learnable way of using your mind like a high-performance machine: to model risk, absorb feedback, make faster corrections, and create repeatable advantages in conditions where most people stall out—or drown.”   In short, it’s all about how to move from “making the right decision” to “making decisions right.”   “As artificial intelligence, media, and scientific advances reshape the cognitive landscape, adaptability becomes the essential discipline for reclaiming human agency,” adds Litowitz. “And a s AI resha...

Leadership Quotes From John C. Maxwell's Book, Everyone Communicates Few Connect

The real gems in John C. Maxwell's book,  Everyone Communicates Few Connect , are the abundant leadership and communication quotes, such as these: To add value to others, one must first value others. People may hear your words, but they feel your attitude. All good communicators get to the point before their listeners start asking, "What's the point?" The first time you say something, it's heard. The second time, it's recognized, and the third time it's learned. In the end, people are persuaded not by what we say, but by what they understand. People pay attention when something that is said connects with something they greatly desire. Maxwell also says that: Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could . The book covers five principles and five practices to help readers so they can connect one-on-one, in a group, o...

Flashback: Best New Leadership Book Of 2015

Flashback to this post from early 2016 : After reading nearly 30 new books about leadership this year, my pick for  2015's best new leadership book  is,  Advisory Leadership , by  Greg Friedman , Although the book is authored by an award-winning financial advisor and primarily written for professionals in the financial services industry, this book is a must read for any leader who wants to create a nurturing  heart culture  that hinges on the human-centric values the next generation of employees hold in high regard. And, what exactly is  heart culture ? Friedman says, "At its core, heart culture symbolizes how a company values more than just an employee's output. It's not about the work, but rather, the  people  who do the work." He further explains that leaders can no longer afford to ignore the shift toward a people-first culture and its direct influence on a healthy, effective work environment. Friedman teaches that there are  seven s...

How To Deliver Excellent Customer Service This Holiday Season

Leading a customer service team? Have the team members use these  9 tips for delivering excellent customer service  this holiday shopping season: Rely on winning words and soothing phrases.  A simple but sincere “Thanks for your patience” or “I’m listening” can go a long way toward defusing a holiday shopper’s frustration, anxiety, or panic. Develop a repertoire of short, easy to remember phrases around issues that are important to customers. Practice until the words come naturally. Communicate with silence.  Remaining silent while your customers are talking is a basic courtesy, and nodding tells them you’re listening and understanding what you hear. An occasional “uh huh” or “I see” tells them you’re still listening without interrupting. Make customers feel seen.  Making eye contact acknowledges that you see your customers as individuals. But there’s a balance to be struck here: staring can make your customers uncomfortable, too. Also keep in mind that...

Best New Leadership Books Of 2022

  This time each year, I select from all the leadership books I read during the year my pick for the best new leadership book of the year . It was a tough choice, so for 2022, I'm picking two books: Both books are timely, highly relevant, full of great teachings and well worth reading for leaders at any stage of their careers. Here is a recap about each of these two best new leadership books for 2022: Leading With Heart Those who lead with heart consistently have discussions with their teams about their unexpressed  needs, fears, desires, gifts,  and  sense of purpose , explain the authors of the timely and compelling book,  Leading With Heart .   CEO coaches and authors  John Baird  and  Edward Sullivan  share that anyone can learn how to make an authentic connection with their teams in order to drive better outcomes. And their book provides readers clear and practical insights to help them succeed in making those connections. Be sure t...

The Questions To Ask To Move Your Company Forward

Years ago in an  issue of  Inc.  magazine,  was a fascinating list of  35 questions  from business owners, entrepreneurs and management thinkers. Each offered  the one question  they would ask  to move a company forward . From the list,  my favorites are : Are we relevant?  Will we be relevant five years from now? Ten? What prevents me from making the changes I know will make me a more effective leader? Are we changing as fast as the world around us? Who, on the executive team or the board, has spoken to a customer recently? And, my most favorite is : How can we become the company that would put us out of business? What question do you ask to help move your company forward?

Learn The Power Of Probabilistic Thinking

Dive in for a fascinating read as you discover the life-changing power of probabilistic thinking, taught by Kyle Austin Young in his book, Success Is A Numbers Game .   “Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure,” explains Young, “If you can make the first number bigger and the second number smaller, you can rewrite your predicted outcome.”   “Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen.”   But, adds Young, "Most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions of people to fail at goals where they were perfectly capable of succeeding. You can choose a smarter path,” encourages Young.   In Success is a Numbers Game , ...

How To Transform Your Perspective And Lead With Positivity

Here is a new book I imagine nearly everyone will benefit from. It is, The Negativity Fast . It's both a self-help book and a book for leaders who want to lead with positivity. At the core of the book is a thirteen-week negativity fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days. And then from that point, you’ll have a new outlook on life and will have learned how to use gratitude to completely transform your mental outlook as you reframe the negative events in your life into events that made you stronger, more resilient, and better prepared for future setbacks.   “My goal is to help you reduce the time you spend in a negative state and increase the time you are positive,” explains the book’s author, Anthony Iannarino .   Particularly for business leaders, the book   offers easy-to-follow lessons on l earning to lead with positivity for effective change throughout your team and organization. The evidence-based exercise...

70 New Year's Resolutions For Leaders For 2019

With less than two weeks before 2019, it's time to identify your New Year's Resolutions for next year. To get you started, how about selecting one or more of these 70 New Year's resolutions for leaders? Perhaps write down five to ten and then between now and January 1, think about which couple you want to work on during 2019. Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consens...

Inspiring Leadership Quotes To Start Your New Year

These quotes truly inspire me and hopefully they will inspire you as well : “The three common characteristics of best companies -- they care, they have fun, they have high performance expectations.” -- Brad Hams “The one thing that's common to all successful people: They make a habit of doing things that unsuccessful people don't like to do.” -- Michael Phelps “It is amazing what you can accomplish if you do not care who gets the credit." -- Harry S. Truman “The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.” -- Peter Drucker “Leadership: The art of getting someone else to do something you want done because he wants to do it.” -- Dwight D. Eisenhower “Good leadership isn't about advancing yourself.  It's about advancing your team.” -- John C. Maxwell "People buy into the leader, then the vision.” -- John C. Maxwell ...