When a customer takes time to contact your organization, that comment, suggestion, question or complaint should be seen as a gift. Yes, a gift!
This is the wise advice from the book, Delivering Knock Your Socks Off Service.
Why a gift?
Because, a customer who could have simply walked away because of confusion, a problem, or lack of information is taking time to tell you about the situation -- and most importantly, giving you an opportunity to work with them.
An opportunity to make something more clear. An opportunity to correct a problem. An opportunity to change for the better.
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