Exceptional Companies Commit To These Three Rules

Findings from Deloitte Consulting, as highlighted in its infographic advertisement in the March 2014 issue of The Atlantic magazine caught my attention today.

Using 45 years of data from more than 25,000 companies, Deloitte Consulting says that 174 exceptional companies stood out from the rest of the pack (344 statistically qualified as "exceptional").

The success of these exceptional companies appeared to depend on a commitment to three rules that govern how exceptional companies think -- under any circumstances.

Those three rules are:
  1. Better Before Cheaper - Be known for high quality, not lower prices.
  2. Revenue Before Cost - Higher revenue is worth more than lower cost.
  3. There Are No Other Rules - Make every other choice based on the first two rules.


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