Do you have a brand strategy?

A fellow Blogger, Debbie Laskey, shared these keen insights with me:

“A brand strategy is the ultimate business strategy and often the least understood."  And, her favorite quotes about brand equity are:

• “Products are made in the factory, but brands are created in the mind.” – Walter Landor

• “A brand is a living entity –and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner, former CEO of Disney

• “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” – John Stuart, former CEO of Quaker Oats

Here's more about brand strategy and brand equity that I've learned from Debbie.


Popular posts from this blog

6 Ways To Seek Feedback To Improve Your Performance In The Workplace

Sample Of Solid Business Guiding Principles

Good Sample Business Principles

REI Sets The Example For Creating And Living Core Values

Effective Listening: Do's And Dont's