Do you have a brand strategy?

A fellow Blogger, Debbie Laskey, shared these keen insights with me:

“A brand strategy is the ultimate business strategy and often the least understood."  And, her favorite quotes about brand equity are:

• “Products are made in the factory, but brands are created in the mind.” – Walter Landor

• “A brand is a living entity –and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner, former CEO of Disney

• “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” – John Stuart, former CEO of Quaker Oats

Here's more about brand strategy and brand equity that I've learned from Debbie.


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