Do you have a brand strategy?

A fellow Blogger, Debbie Laskey, shared these keen insights with me:

“A brand strategy is the ultimate business strategy and often the least understood." And, her favorite quotes about brand equity are:

• “Products are made in the factory, but brands are created in the mind.” – Walter Landor

• “A brand is a living entity –and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner, former CEO of Disney

• “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” – John Stuart, former CEO of Quaker Oats

Here's more about brand strategy and brand equity that I've learned from Debbie.

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Effective Listening: Do's And Don'ts

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Resolve To Find A Mentor In 2025

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Ask Your Customers To Help You Write Your Strategic Plan

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Do You Really Need To Read Leadership Books?

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3 Coaching And Mentoring Tips

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How To Improve Your Internal Communication Skills

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Eric Jacobson On Management And Leadership

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