Leader's Playbook For Perpetual Innovation

For over twenty years, Dr. Behnam Tabrizi has taught organizational transformation at Stanford University in its Executive Program, which he also directs. And now he’s written, Going on Offense: A Leader’s Playbook for Perpetual Innovation.

In a seven-year study, Tabrizi found that companies that focus their energy on building a supportive, purpose-driven culture that keeps people on edge, and boldly adapts to new environments are the companies that truly excel.

“Most companies pray for one innovation to skyrocket their growth. But the secret to success for the most innovative and agile companies is not just one good idea, rather a dedication to perpetual innovation and relentless experimentation that pulses through an organization, top to bottom,” explains Tabrizi.

His new book provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches.

Frontline employees, middle managers, executives and CEOs alike can learn to become perpetual innovators themselves by following the teachings found within the book, which covers the thirty-seven qualities that a large company needs, in both its leaders and its employees to become perpetually innovative.

Dr. Behnam Tabrizi

Tabrizi has whittled those qualities down into eight main drivers of perpetual innovation:

Setting an Existential Purpose: Why Does Your Company Matter?
Customer Obsession
Pygmalion Effect (creating a community of like-minded individual ready to collaborate toward shared goals)
The Start-up Mindset
Managing the Tempo of Change
Working Bimodally
Go Boldly
Radical Collaboration

Going on Offense is an enlightening and powerful resource, packed with case studies, practical lessons and solutions for anyone looking to transform their organization.

Thank you to the book’s publisher for sending me an advance copy of the book.

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