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How To Integrate And Automate Your Business Systems And Data To Create Incredible Outcomes

 

Steve Lucas’ new book, Digital Impact: The Human Element of AI-Driven Transformation, maps out how to integrate your company’s systems and data so you can build a permanent competitive advantage. 

Lucas explains that the rapid rise of artificial intelligence has created unparalleled opportunities for organizations to innovate, grow, and make a difference. Yet, many companies are stuck, unable to achieve their full potential because of two pervasive issues: digital fragmentation and data complexity. 

Fortunately, using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, he shows businesses how to solve the ubiquitous problems of digital fragmentation and data complexity,

“We stand at a crossroads where technology isn’t just evolving – it’s rewriting the rules,” shares Lucas. “This book is your guide to mastering that change.” 

Inspiring stories explored in this book include:

  • How a chocolate company is working to end child labor in the cocoa-growing process in West Africa.
  • How a well-known charitable organization provides aid and services for people in need.
  • How a credit union helps members make better financial decisions for their families. 

You will also learn about how organizations are:

  • Providing critical aid after natural disasters by integrating fragmented systems.
  • Helping farmers grow food more sustainably, addressing global food insecurity.
  • Ensuring college students have access to everything they need for success.

Plus, Lucas covers:

  • The real reason why digital transformation initiatives often fail.

The book also includes conversations with business luminaries such as Larry Quinlan (former Global CIO, Deloitte); Mark Fields (former CEO, Ford Motor Company); Betsy Atkins (corporate board leader and three-time CEO); Dr. Vishal Sikka (founder of Vianai and former CEO of Infosys); and Paul Cormier (former CEO, Red Hat). 

Finally, Lucas tells organizations that for businesses to succeed in the age of AI, they must be relentlessly focused on integrating and automating their systems. “It’s the only way to drive what we refer to as AI-fueled digital transformation. Or, said more succinctly, AI-field change,” adds Lucas. 

For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization's full potential for doing good by digitally transforming its technology architectures through integration and automation. 

“Keep in mind that the choices you make today about integrating and automating your systems will define the future of your business,” states Lucas. “There is no guarantee that you will succeed if you invest in AI. But there is a guarantee you will fail if you don’t invest in AI.” 

Some of my favorite takeaways from Lucas and his teachings in the book are: 

  • The best way to prepare for changes you can’t predict is to make your organization as nimble and flexible as possible. 
  • How your success with AI will depend on the degree of connectivity within your digital architecture. 
  • Regardless of your business’ digital architecture strategy, connecting everything within your technology landscape should be your top priority. 
  • AI will be practical for your business only when you identify clear use cases and can measure the results to show business value. 
  • Taking a responsible approach to AI means staying true to your values, implementing safeguards, and being transparent with people about potential impacts.

Steve Lucas

Lucas shares these additional insights with us: 

Question: In what ways do integration and automation empower businesses to achieve outcomes that benefit both people and the planet? 

Lucas: We know they’re game-changers for a business. Connecting systems and automating processes reduce waste, optimize resource use, and minimize errors. This not only boosts efficiency and profitability but also promotes sustainable practices. When we streamline operations, we lessen our environmental footprint and create more positive impacts for people – employees, customers, and communities alike. 

Question: Why is it crucial for leaders to emphasize the human element in AI initiatives? 

Lucas: AI is a powerful tool, but the human element should guide its purpose and application. Leaders must prioritize AI solutions designed to serve people, address real human needs, and meet ethical considerations. AI should enhance rather than replace human capabilities. It’s about augmenting human potential and ensuring technology serves as a force for good. That’s how we’re going to build trust in AI. 

Question: What are the most common misconceptions about digital transformation that need to be addressed? 

Lucas: A prevalent misconception is that digital transformation is solely about implementing new technologies. It’s really about reimagining business processes and culture to leverage technology effectively. Another myth is that it’s a one-time project. Digital transformation is an ongoing journey that requires continuous adaptation and learning. It’s not just about digitizing old, existing processes. It’s innovation that creates new value streams. 

Question: What practical steps can leaders take immediately to address digital fragmentation within their organizations? 

Lucas: First, conduct a comprehensive audit of your current systems and data flows to identify silos and integration gaps. Next, develop a strategic plan to unify these disparate elements, prioritizing initiatives that offer the most significant impact. Invest in integration platforms that facilitate seamless communication between systems. Finally, foster a culture that values data-sharing and collaboration. That will break down the organizational barriers that contribute to fragmentation. 

___

Lucas is a seasoned executive with nearly 30 years of experience in enterprise software leadership. As the CEO of Boomi, he spearheads efforts to connect the world through a transformative technology platform. 

Previously, he was the CEO of Marketo and iCIMS. At Marketo, he transformed the company’s sales, marketing, and product strategies, culminating in its 2018 acquisition by Adobe. At iCIMS, he introduced the Talent Cloud, enabling 40% of the `Fortune 100 to hire millions of employees annually. 

Thank you to the book’s publisher for sending me an advance copy of the book.

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