āCorporate leaders are increasingly expected to issue statements on a range of complex and often controversial political and social issues as they arise,ā explains author Matthew Kohut . āAs a result, chief executives run the risk of falling into the ātalking trap,ā and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying nothing do so at their own peril.ā Fortunately, Kohutās new book, Speaking Out: The New Rules of Business Leadership Communication , details a new framework for understanding how to manage corporate communications challenges with a shared emphasis on actions and words. The book explores why and how executives speak out, and it looks at the practices many have employed to meet the moment. More specifically, youāll read c ase studies of leaders who have spoken out and backed their words with action, and those case studies are contrasted with those of others who have had mixed records on ac...
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