Here are two of my favorite quotes from the hugely popular leadership book, Good To Great:
- "The good-to-great companies did not say, 'Okay, folks, let's get passionate about what we do.' Sensibly, they went the other way entirely; We should only do those things that we can get passionate about."
- "To go from good to great requires transcending the curse of competence. It requires the discipline to say, 'Just because we are good at it--just because we're making money and generating growth--doesn't necessarily mean we can become the best at it.' The good-to-great companies understood that doing what you are good at will only make you good; focusing solely on what you can potentially do better than any other organization is the only path to greatness."
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