How To Know When It's Time For Change At Your Company
Stacking the Deck: How to Lead Breakthrough Change Against Any Odds, is as relevant today as it was when published a few years ago. That's because the pace of change in business is just as fast as it was a few years ago.
Unfortunately, even when business leaders know they need to make changes at their company, many struggle with how to start making that change. And, how to create a sense of urgency around that need.
Author David S. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. Ask these questions and take these steps:
- What is your company's mission statement? Do employees believe the company is committed to this mission?
- What is your perspective on the problem you need to solve or the opportunity you need to capture?
- What evidence do you have of this problem or opportunity?
- How is this problem or opportunity connected to the company's purpose and mission?
- Define your stakeholders (customers, employees, leadership, shareholders, vendors).
- What are your key stakeholders' perspectives on the current state of the business?
- What customer or employee stories have you heard that articulate these perspectives?
- Why does the company need to make this change?
- Why is it important to make this change now rather than later? What exactly would be the impact of a delay in moving forward?
- Are your competitors making similar changes? What are they?
- What are the potential repercussions--both positive and negative--if you do not make this change?
- Prepare a concise statement with your inner circle and test its resonance with them. Does it inspire action? If not, how can you improve the statement?
- Discuss this statement with your inner circle and test its resonance with them. Does it inspire action? If not, how can you improve the statement?
- Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be.
In the book, you'll learn how to take the next steps to make the needed change, including:
- Assembling and unifying your leadership team
- Developing and communicating a clear and compelling vision of the future
- Planning ahead for known and unknown barriers
- Creating a workable plan
- Partitioning the project and building momentum with early wins
- Defining metrics, developing analytics, and communicating results