How To Create Your Mission Statement

Here's some good "how-to" advice for creating your mission statement, from the book, Total Alignment. According to authors Riaz Khadem and Linda Khadem:

Basically, your mission statement includes:

  • What you do
  • Where you operate
  • Whom you are serving
  • Why
And, they explain that the first step in developing your mission is to ask and answer these key questions:
  1. What do we do?
  2. Where and for whom?
  3. Why do we do this? What is our purpose?
  4. Does what we do today limit us in fulfilling our purpose in five years or beyond?
  5. If so, how can we broaden the statement of what we do today?
  6. What would be a brief inspiring statement describing our mission?
The answer to Question 6 is your mission statement.


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