Here's some good "how-to" advice for creating your mission statement, from the book, Total Alignment. According to authors Riaz Khadem and Linda Khadem:
Basically, your mission statement includes:
- What you do
- Where you operate
- Whom you are serving
And, they explain that the first step in developing your mission is to ask and answer these key questions:
- What do we do?
- Where and for whom?
- Why do we do this? What is our purpose?
- Does what we do today limit us in fulfilling our purpose in five years or beyond?
- If so, how can we broaden the statement of what we do today?
- What would be a brief inspiring statement describing our mission?
The answer to Question 6 is your mission statement.