Ten Sample Guiding Business Principles

I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by:

Exceed customer expectations
Live the Golden Rule (treat others with courtesy and respect)
Be a leader
Participate and contribute
Pursue excellence
Work as a team
Share knowledge
Keep it simple (make it easy for customers to do business with us and for us to work together)
Listen and communicate
Have fun

You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees.

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Eric Jacobson On Management And Leadership

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