How To Design A Purposeful Organization

"The challenge for the organizational architect is to systematically create the blueprint for an organization that consciously connects everything to purpose," explains author Clive Wilson, in his book, Designing the Purposeful Organization. "The product of doing this are measurable results and, importantly, a felt sense of success."

Wilson's book is packed with case studies and activities that help you put to practice in your organization the learnings from the book.

Clive Wilson

One of the activities that I found most interesting and revealing is Wilson's "Where Did They All Go and Why?"

Think of the household names of just a decade or so ago that are no longer with us, write their names on a sheet of paper, then make brief notes on what happened to them and why.
Then, ask yourself, to what extent was it to do with their purpose (e.g. a lack of purpose, an unclear purpose, an uninspiring purpose or purpose being somehow out of sync with stakeholder needs or the marketplace)?

My other favorite part of the book is the "10 Questions on Engagement," that all start out with, To what extent...

...does your organization facilitate opportunities for engagement within and between all stakeholder groups, so that they may share perspectives, learn and grow together in support of the organization's purpose?
...do people come together to examine the way things are done, criticize processes and behaviors with a view to evolving a shared best practice?
...is attention paid to establishing a positive culture for engagement, so that criticism is welcomed in a spirit of openness and shared learning without blaming or diminishing individuals?
...has the organization established the key skills for the engagement of those involved in its work and formed this into a curriculum of learning that is effectively tuned to its purpose?
...are there opportunities for people to come together at critical times, such as strategic changes, team forming and development, project alignment and problem solving?
...are learning programs and critical events systematically timetabled and well facilitated so that engagement is translated into commitments to action?
...when people make commitments to action do they then receive managerial support and coaching to ensure action is taken?
...is there systematic follow-up of commitments arising from group engagement to celebrate the gains made and to share associated learning?
...does the organization have suitable systems in place to store knowledge airings from engagement that also facilitates ongoing engagement with and evolution of the knowledge to keep it alive and effective?
...does the organization have a communications strategy that facilitates and supports engagement in alignment with the organization's purpose?

Comments

Seven Ways To Stay Motivated

To learn how to stay motivated, read High-Profit Prospecting , by Mark Hunter . It's a powerful read that includes counter intuitive advice and cutting-edge best practices for sales prospecting in today's business world. Today, I share one of my favorite sections of the book where Hunter describes his seven things motivated people do to stay motivated : Motivated people ignore voices in their lives . These might be people in the office and friends who have bad attitudes. They're out there, and if you're not careful, they'll control you, too. Motivated people associate with highly motivated people . Just as there are negative people in the world, there are also positive people. Your job is to make sure you spend as much time with the positive people as possible. Motivated people simply look for the positive in things . Positive people count it an honor to live each day, learn from others, and impact positively those they meet. Positive people take great satisfaction...

Six Leadership Actions To Leverage Employees' Differences To Strengthen Teams

The new book, All The Difference: Six Leadership Actions To Bridge Perspectives, Strengthen Teams, and Create Value , teaches how leaders can turn their team's individual differences into deeper trust, greater creativity, and winning results. “The greatest risk of unmanaged difference isn’t conflict: it lies in the ideas, insights, and opportunities that may never surface,” explain the book’s authors, Susan MacKenty Brady , Stuart D. Kliman , and Lt. Gen. (Ret.) Leslie C. Smith . They suggest that you look around your team to fully see people with different communication styles, perspectives, cultural norms, and capabilities. These differences are expressed in all kinds of ways, such as casual gestures in a meeting, a colleague's opinion on a current event, or an intense work style. Often, those differences can lead to friction, even conflict. You may try to manage around them. But, for you and your organization to fully leverage the strengths of your team’s diffe...

How To Improve Your Connection Skills

"Connection is what transforms a dog-eat-dog environment into a sled-dog team that pulls together," says Michael Lee Stallard , author of the book, Connection Culture . "Connection builds an emotional bond that promotes trust, cooperation, and esprit de corps among people in the workplace." Based on shared identity, empathy, and understanding , connection moves primarily self-centered individuals toward group-centered membership. "Without that sense of connection, employees will never each their full potential," states Stallard. The 10 ways you can improve your connection skills are to: Recognize varying connection needs Be present in conversations Develop the ability to empathize Develop the habit of emphasizing positives Control your tone of voice Negotiate with the mindset to solve a problems rather than to win Provide autonomy in execution Learn to apply the five languages of appreciation Apologize when you make a mistake Deve...

The Science And Secrets Of High-Performing Teams

Ron Friedman ’s new book, Superteams , is the best book about teams and team building that I have ever read and have reviewed on my blog. It’s all about what the best teams do differently. It’s packed with counterintuitive insights, surprising science, and real-world lessons "from the most comprehensive study of elite groups ever conducted" reports Friedman. Read through it once and then keep it handy to refer to repeatedly. The 50-plus strategies for how a team does its best work are invaluable. Friedman surveyed thousands of teams and pinpointed the precise habits that separate the best from the rest. He reports that “the results upend everything we think we know about teamwork. It turns out that the most successful teams aren't the ones that collaborate most, get along best, or put in the longest hours.” What really sets them apart, according to Friedman, is the way they: Manage their energy and attention. Bring out the best in one another. Keep improving...

How Great Leaders See Differently

“Your decisions are only as good as the world you can see,” explain the authors of the new book, The Panoramic Leader: How Great Leaders See Differently . “And in a rapidly shifting business landscape, the most successful leaders learn to see more.” Authors Cornelia Choe and Marshall Goldsmith explain that talented leaders don’t fail for lack of intelligence or experience. Instead, they fail because they make decisions based on a partial view of their environment and miss critical insights. As you read the book, you’ll learn that panoramic intelligence is about training yourself to see through more than just your own lens. It’s learning to consider the perspectives of the full range of stakeholders who affect your company—including ones who wouldn’t traditionally be considered in stakeholder profiles. It’s about stepping back to see the bigger picture. Choe and Goldsmith explain further that panoramic leadership consists of three lenses: Inner Lens – How...

Daily Intentions For Leaders

Everyone can benefit from the book, Dear Friend , which features bite-sized, daily notes for contemplation, inspiration, connection, and clarity. Busy and stressed business leaders can particularly benefit from the 365 profound, heartfelt reflections from author Michelle Maros , founder of Peaceful Mind Peaceful Life and cohost of the podcast, Life Happens with Barb and Michelle . Dear Friend invites readers to go deep and use the notes as a daily practice that compounds over time, nurturing strength, resilience, and clarity. In just a few minutes each day, this book will offer you a daily reprieve when you feel burned out, beaten down, or overwhelmed by the strains and stresses of modern life. The heart of Dear Friend began in the quiet mornings Michelle shared with her mom, Barb. Every day, they would sit together, reading affirmations or passages from Barb’s beloved books. These small rituals—simple but powerful—set the tone for each day, grounding them in g...

Your 2026 New Year's Resolutions Check-in

Yikes. It's nearly August. Hopefully, you've mastered or are achieving good progress with your New Year's resolution(s) for 2026. If you need another resolution to tackle this year or haven't yet selected one, now is a good time to review this list below. New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consensus after each decision point during a meeting Pr...

Mission Statements Are Not Always About Money

From the book, Light A Fire Under Your Business : A clear and concise mission statement defines, in the simplest terms, your organization's core reason for being, and it had better not be all about money. Money is definitely important to most of society, and it is a motivator. But many people aspire to be part of something more meaningful than just a paycheck. They want a paycheck that is also connected to a culture that offers greater intrinsic values.

How To Lead In An Era When Everything Is Being Displaced

Today, leaders are caught in a cascade of contradictions. The technology that promises unprecedented capability also delivers unprecedented doubt. Artificial Intelligence (AI) makes everything faster, cheaper, and more capable. It also makes the most fundamental question of leadership unavoidable: what are humans actually for? You did not choose this moment. But you are responsible for who you and your organization become in it. In Re-Placed: Answering The Call Of Leadership In The Age Of AI , leadership strategist and CEO Kari Zeller offers something rare in the AI conversation: a leadership book that starts with the human, not the technology. “The arrival of artificial intelligence doesn't have to displace us,” explains Zeller. “But it will, unless we learn to re-place ourselves first—to consciously reposition who we are, how we lead, and where we create value in a world where intelligence is no longer ours alone.” “Being re...

Full Engagement By Brian Tracy

Best-selling author Brian Tracy's book, Full Engagement , provides practical advice for how to inspire your employees to perform at their absolute best. He explains that above nearly every measure, employees' most powerful single motivator is the "desire to be happy." So, Tracy teaches you how to make your employees happy by: Organizing their work from the first step in the hiring process through the final step in their departure from your company so they are happy with you, their work, their coworkers, as well as in their interactions with your customers, suppliers and vendors. Full Engagement includes these chapters and topics: The Psychology of Motivation Ignite the Flame of Personal Performance Make People Feel Important Drive Out Fear Create That Winning Feeling Select The Right People Internal Versus External Motivation At a minimum, Tracy suggests that managers do the following when managing their employees : Smile Ask questions Listen ...

Eric Jacobson On Management And Leadership

Search This Blog