How To Make Your Written Communication Shorter And More Appealing


Author Joseph McCormack offers these six tips for ways of making your written communication shorter and more appealing:

  1. Deliver a strong title or subject line that's your invitation.
  2. Limit your email to the original window.
  3. Make sure there is white space and balance throughout the text.
  4. Call out key ideas by calling them out in bold type.
  5. Start each bullet point with a strong word or catchy phrase.
  6. Trim the fluff -- anything that's unnecessary, leaving a consumable and concise size communication

You can learn more helpful tips in his new book, Brief:  Make a Bigger Impact by Saying Less.

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