How To Make Small Changes To Achieve Extraordinary Results

“Making small changes to reach big goals is the answer,” says entrepreneur and bestselling author Michael Alden in his book, 5% MORE: Making Small Changes To Achieve Extraordinary Results. “If you just put 5% more effort into any aspect of your life, you will not only achieve your goals, you will surpass them,” he explains. 

“Far too often, people become paralyzed when they want to improve their lives, because the effort to reach their goals seems overwhelming,” adds Alden. “Or the opposite occurs. They decide to dive into something one hundred percent, but then quickly lose steam.”

Therefore, Alden demonstrates that long-lasting success is based on small increases in effort. “Five percent is almost unnoticeable in terms of effort—but it accrues quickly, with each step boosting the baseline,” he declares.

Although much of Alden’s advice is based on personal experience, observation, and common sense, he is careful to discuss the studies and research that support his ideas throughout the book. 

Michael Alden

Some of his advice for entrepreneurs and business owners includes:

Spend 5% more time with your current customers: It is much smarter to spend a little more time with your current customers than to chase new “leads.” Your customers have already decided to buy from you. The key is to make sure that they are satisfied -- or better, yet, delighted with your product or service.

Increase product/service prices by 5%: 
Don’t be afraid to increase your prices. People will pay slightly more, if you are providing something that adds value to their lives. 

Increase results by 5%
: Stop focusing on activities, and focus on results instead. Looking at how to increase results, even by a small amount, will help you identify and eliminate actions that waste time.

Do something 5% differently than your competitors: 
Be a little more creative and think a little bit harder than your competitors. Whether it is going the extra mile in customer service, or offering a product that's just slightly better than that of your competitors, makes the difference in winning sales.

Motivate your team to give 5% More: 
Your business will never grow, if your team keeps doing the same thing over and over again. Invest 5% more in training and supporting them, so that they can do the best job possible.

Alden is the founder and CEO of Blue Vase Marketing, a multi-million dollar marketing firm that has been ranked by Inc. Magazine as one of the fastest growing private firms in America. Alden is also a recipient of SmartCEO Magazine’s 2016 Future 50 Award. His first book, Ask More, Get More, was a national bestseller.  


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