Core Components Of A Story

Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Choy. "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy:

  • Structural: A story has a beginning, middle, and end.
  • Elemental: A story often has elements including a hero, challenge, journey, resolution, change, and call to action.
  • Authentic: A story reveals a genuine part of the teller, which elicits emotion in the audience.
  • Strategic: A story sparks an audience's imagination, causes them to relate to the situation in the story, and motivates them to act.


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