Online Marketing For Busy Authors

"There has never been a better time to be an author," says Fauzia Burke, "because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity."

However, "readers don't just expect a new book, they expect a community along with their book. You'll need to evolve your marketing to accommodate this new kind of reader: a reader whose loyalty you can have -- once you have earned it," explains Burke.

Because of this new dynamic and opportunity for authors, Burke, founder and president of FSB Associates, wrote her new book, Online Marketing for Busy Authors: A Step-by-Step Guide.

Burke has been promoting books online for twenty years and her book addresses the major concern of most authors: how to spend their time effectively promoting their book and expanding they brands online while writing the best book possible.

The book is organized in three phases:

Understanding personal branding and why it is important to you.
Turning your priorities into action.
Staying the course and how to continue working without feeling burnout.

Burke covers these topics, as well:

Building your website
Blogging
Fan mailing lists
Social media and social networking
Promoting without being promotional

Today, Burke answered these questions about her book:

Question & Answer with Fauzia Burke

Author of Online Marketing for Busy Authors: A Step-by-Step Guide

Question: Do you believe many authors confuse the need for a blog versus the need for a website, and why is that?

Burke: I think there is a lot of confusing terminology and information on the web. It's easy for authors to get lost. My philosophy is authors need both a website to present the story of their career, and a blog to share the value of their expertise and writing style.

A website is an extension of a resume and it helps authors build trust with their readers. Which is why it is so important to have a professional website. People do judge a book by its cover, and they judge an author's professionalism and quality of writing by the look of their website. That's why I tell authors that it's better to not have a website than to have a poorly designed and outdated one.

Here's some good news though. Despite popular belief, a good website doesn't have to be expensive or complicated. Authors can keep it simple. WordPress is a great platform because it's author-friendly, easy-to-use and easy for people to find (good search capabilities). Some of my clients are starting to use Squarespace with some success.

Blogs continue to be the best way for authors to drive traffic to their website and build an author platform. A blog is also the foundation of an author's online marketing strategy because it helps people find and learn from that author. As I say to authors, "If people can't find you, they can't buy your books." Authors can blog on their own websites, or better yet, blog for a bigger site to get more exposure. LinkedIn and Medium make it easy for everyone to blog and build a following.

Question: What are the primary reasons for an author to engage a publicist even if they glean great tips and techniques from your book?

Burke: My book is an excellent place to start learning how to build an online platform. There are also many other good books on marketing and on DIY publicity. Book publicity is not rocket science, but it is time consuming and labor intensive. In my experience, most authors would rather write their next book than spend hours and hours chasing down publicity options.

Plus, marketing and publicity is more complicated today (even for professionals) due to numerous options and ever-changing social media landscape, but it is also more exciting and measurable than ever before. Ideally, where authors spend their money, time and talent should be a calculated and customized decision, and with the right advisor/publicist, it can be.

When you work directly with a publicity firm, you are paying for their time, expertise, advice and valuable access to media contacts and established relationships. With the right connections, you will get more quality media exposure for your book and in less time.

Question: Why is it so important to create the reader profile?

Burke: As authors we might hope the book we write appeals to the masses, but books and online marketing efforts are a lot more successful when we know the audience we are targeting. As I tell my clients, there is no everyone.com.

It's important for authors to know their audience, because then every piece of content they create will be on target with their readership. And when they begin to formulate their online marketing strategy they will have a better idea of where to find their audience and what that audience needs from them.

The identification of the majority of our readers is directly related to the quality of our marketing plan. Knowing your readers will save you valuable time and help you make better decisions with your time, resources and efforts.

Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors.

Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. A nationally recognized speaker and online branding expert, Fauzia writes for the Huffington Post, Maria Shriver and MindBodyGreen. For online marketing, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit: www.FauziaBurke.com.

Comments

How To Transform The Influences Of Your Childhood Into Your Unique And Most Effective Leadership Style

The most significant predictor (up to 80 percent) of how someone shows up in their interpersonal interactions as a leader, and as a human, is their childhood, claims Pam Manfredo Curtis, PhD , author of the new book, The Origins Of A Leader: Transforming Family Patterns Into Leadership Power . Grounded in decades of psychological analysis, executive coaching, and behavioral data, Curtis elaborates that how leaders perform today is dramatically influenced by their childhood, with patterns formed early in life continuing to shape behavior, decision-making, and relationships at the highest levels. “When you know your why , you can change your how ,” says Curtis. “Put another way, when you understand the influential factors of your life, you can choose how they affect you. Curtis encourages you to explore specific childhood environments and discover how they shaped your strengths, communication patterns, and hidden limitations. Regarding the implications o...

James G. Ellis Shares The Leadership Lessons Behind A Lasting Legacy

In his new book, James G. Ellis shares the lessons he learned throughout his career as an entrepreneur, CEO, professor, mentor, and one of the nation’s most respected business school leaders. He is the former Dean of the University of Southern California Marshall School of Business. For aspiring leaders, educators, and entrepreneurs, A Journey of Insights: Lessons In Leadership And Legacy , offers a roadmap to success grounded in real-world experience, with a focus on humility, listening, and building strong, collaborative environments. The book is both a personal memoir and a strategic guide for those aiming to leave a lasting legacy in business. At the core of his message is the central theme that listening to voices around you throughout life is the key to success. “In essence, ears can speak louder than voices,” shares Ellis. The book also explores pivotal moments that helped define Ellis’ understanding of leadership, including encounters with Pres...

How To Rewire Your Mind To Build Your Adaptability Quotient

Alec Litowitz argues that the most valuable skill of the next decade isn't IQ or even EQ (Emotional Intelligence). It's AQ: your Adaptability Quotient, the ability to question assumptions, update beliefs, and respond effectively when reality changes. Litowitz is the author of the forthcoming book (releasing on September 15, 2026) The Adaptability Quotient: Rewiring Your Mind For Success In The Next Human Era . And he shares that “AQ is a learnable way of using your mind like a high-performance machine: to model risk, absorb feedback, make faster corrections, and create repeatable advantages in conditions where most people stall out—or drown.” In short, it’s all about how to move from “making the right decision” to “making decisions right.” “As artificial intelligence, media, and scientific advances reshape the cognitive landscape, adaptability becomes the essential discipline for reclaiming human agency,” adds Litowitz. “And a s AI resha...

How To Become Your Best-Self Leader Everyday

“By focusing in specific ways on five key leadership elements— Purpose, Process, People, Presence, and Peace —you can increase your time, capacity, energy, and ultimately your leadership impact,” explains Amy Jen Su , author of the book, The Leader You Want To Be: Five Essential Principles for Bringing Out Your Best Self—Every Day . Su shares both Western management thinking and Eastern philosophy to provide a holistic yet hands-on approach to becoming a more effective leader with less stress and more equanimity. She draws on rich and instructive stories of clients, leaders, artists, and athletes. And, she focuses on three foundational tenets: s elf-care, self-awareness, and personal agency . Most important, Su explores in depth, chapter-by-chapter the Five Ps : Purpose – Staying grounded in your passions and contributions, doing your highest and best work that has meaning and is making a difference. Process – Relying on daily practices and routines that honor your natural energy rhyt...

The Five Critical Roles You Need To Build A Winning Team

The book, Team Players , by leadership expert and New York Times bestselling author, Mark Murphy , explains why a team needs more than strong leaders—it needs the right mix of five roles and talents to succeed. In addition, Murphy reveals that the secret to extraordinary teams isn’t making everyone the same—it’s embracing and leveraging fundamental differences through those five distinct team roles. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in the room. The five essential roles and talents are : The Director assumes a leadership role within the team, guiding its direction and making important, difficult, and even unpopular decisions. The Achiever immerses themselves in the details of accomplishing tasks and getting things done, with a keen eye for delivering error-free work. The Stabilizer keeps the team on track with meticulous planning, processes and procedures, clear timelines, and organization. ...

Seven Ways To Stay Motivated

To learn how to stay motivated, read High-Profit Prospecting , by Mark Hunter . It's a powerful read that includes counter intuitive advice and cutting-edge best practices for sales prospecting in today's business world. Today, I share one of my favorite sections of the book where Hunter describes his seven things motivated people do to stay motivated : Motivated people ignore voices in their lives . These might be people in the office and friends who have bad attitudes. They're out there, and if you're not careful, they'll control you, too. Motivated people associate with highly motivated people . Just as there are negative people in the world, there are also positive people. Your job is to make sure you spend as much time with the positive people as possible. Motivated people simply look for the positive in things . Positive people count it an honor to live each day, learn from others, and impact positively those they meet. Positive people take great satisfaction...

Learn The Power Of Probabilistic Thinking

Dive in for a fascinating read as you discover the life-changing power of probabilistic thinking, taught by Kyle Austin Young in his book, Success Is A Numbers Game . “Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure,” explains Young, “If you can make the first number bigger and the second number smaller, you can rewrite your predicted outcome.” “Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen.” But, adds Young, "Most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions of people to fail at goals where they were perfectly capable of succeeding. You can choose a smarter path,” encourages Young. In Success is a Numbers Game , ...

Five Essential Principles For Sustaining Growth Through Innovation

Even though many companies strive for innovation, most struggle to achieve meaningful change. The largest reason for this disconnect? Playing it safe. Leaders and organizations want to implement new ideas, but too often they are held back by the fear of failure, even though setbacks are intrinsic to the innovation process. In the new book, No Fear, No Failure , by Lorraine H. Marchand (with John Hanc), readers will learn how to overcome the status quo that stifles creative thinking and how to create a culture that encourages innovation. Marchand provides a framework for sustained growth built on the “ 5 Cs ”: Customer First Culture Collaboration Change Chance She draws on more than 120 interviews with leaders across industries, real-world case studies, and her firsthand experience and shares step-by-step, field-tested strategies, tactics, and tools that practitioners can use to embed creativity within organizational cultures. Marchand is a former Big Tech and Big Pharma ex...

Six Leadership Actions To Leverage Employees' Differences To Strengthen Teams

The new book, All The Difference: Six Leadership Actions To Bridge Perspectives, Strengthen Teams, and Create Value , teaches how leaders can turn their team's individual differences into deeper trust, greater creativity, and winning results. “The greatest risk of unmanaged difference isn’t conflict: it lies in the ideas, insights, and opportunities that may never surface,” explain the book’s authors, Susan MacKenty Brady , Stuart D. Kliman , and Lt. Gen. (Ret.) Leslie C. Smith . They suggest that you look around your team to fully see people with different communication styles, perspectives, cultural norms, and capabilities. These differences are expressed in all kinds of ways, such as casual gestures in a meeting, a colleague's opinion on a current event, or an intense work style. Often, those differences can lead to friction, even conflict. You may try to manage around them. But, for you and your organization to fully leverage the strengths of your team’s diffe...

How To See What’s Holding You Back As A Leader

What you don't see about yourself can hold you back as a leader. That's typical for many leaders. What we don't see is what we can't see: we have blindspots . Your blindspots prevent you from achieving your greatest success. “It turns out that we're often not great judges of ourselves, even when we think we are. Sometimes we're simply unaware of a behavior or trait that's causing problems,” explains Martin Dubin , author of the new book, Blindspotting: How To See What’s Holding You Back As A Leader . “Bottom line: until we uncover these blindspots, we can't move forward. The good news is that you can learn to do your own blindspotting .” “Most of us understand the idea of blindspots in a general sense—areas we can’t see, to take the term most literally, or places we have gaps that we may not even realize, to be a little more abstract,” says Dubin. “But in the context of this book, I’m defining blindspots quite specifically: They are the par...

Eric Jacobson On Management And Leadership

Search This Blog