Roles & Policies For Your Social Media Team


Increasingly, more companies are forming teams of employees to oversee their social media responsibilities.

In his book, Social Marketology, Rick Dragon, shows business leaders how to choose the best tools for your needs and how to develop a strategy tailored to your goals.

He also suggests various roles that you may want to learn more about and then ultimately fill as you create your social media team:
  • Director of social media (DSM)
  • Community manager
  • Blog editor
  • Blogger(s)
  • Channel specialist
  • Channel monitor
  • Search engine optimization specialist
  • Photographer/videographer
  • Web producer
  • Web analytics specialist
And, as you grow your social media outreach, consider establishing one policy that covers the following areas, or create stand-alone policies for these areas:
  • Overall philosophy
  • Employee access and acceptable behavior
  • Account management
  • Employee conduct
  • Content
  • Security
  • Legal
  • Brand

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