The Most Common Ways Leaders Use LinkedIn



According to market-research firm Lab42, top-level executives use LinkedIn the most for industry networking, while middle management individuals use the social network mostly for keeping in touch.

The more experienced professionals, versus entry-level professionals, use LinkedIn for:
  • Demonstrating thought leadership and expertise
  • Promoting their businesses
  • Conducting market research
  • Winning new business
LinkedIn has more than 100 million members in more than 200 countries, on all seven continents.

A full recap of Lab42's findings (conducted in July 2011) are in the October issue of Entrepreneur magazine.

A few tips for leaders:
  • Participate in LinkedIn groups that cater to your target market to engage in conversation.
  • Seek out groups with lots of activity rather than lots of members.
Note that you can also now add your volunteer activities to your LinkedIn profile.  Here's how:
  • Open up your LinkedIn account
  • Click on Profile
  • Click on Edit Profile
  • Click on Add Sections
  • Add the names of organizations you support and fill in the spaces to designate where you volunteer

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