David Grossman Offers New eBook For Communications Professionals


Communications expert David Grossman of The Grossman Group has a new eBook that's free and available for download.

Based primarily on input from users of LinkedIn who answered a question posted by David, the eBook talks about the greatest mistakes that a leader can make that should be avoided.

Two of the most powerful parts of the eBook for me are these compelling statements:
  • Rest assured that employees are talking among themselves, shaping understanding, and drawing their own conclusions, especially with the prevalence of social media, which has made the exchange of everything from business news to gossip easier and more common than ever.  Effective communication means that you need to be a part of this conversation--and not in a way that dominates or tires to silence, but in one that lets you listen, engage, and connect proactively.
  • The greatest mistake is not making mistakes.  If you don't make mistakes you're not pushing hard enough; moving fast enough; or learning.  Make mistakes quickly, just don't repeat them.
And, hats off to David's company for recently earning two agency of the year awards in public relations and employee communications.

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