For the past 15 years, I have relied on Debbie Laskey's Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog and I'm honored again today to feature Debbie via the following Q&A's: Question: What inspired you to become so passionate about marketing? DEBBIE LASKEY : When I started graduate school, I thought I would travel the typical MBA journey by studying finance, management, and organizational behavior. However, from the first moment in my first marketing course, I found my calling. My assignment was to choose a product or service in order to write a classic 30-page marketing plan. I considered a famous retailer (Nordstrom) and the city of San Francisco, but I wanted to make substantive recommendations upon the completion of the project, so I chose EuroDisney, beca...
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